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.theyre easy to Recr ecruiting uiting retailer etailers s find, but a little is a lot lik is a lot like e ts . harder to lasso. her herding ding ca cats 1 2 3 4 4 What do retail development and a junior high dance party

  1. ….they’re easy to Recr ecruiting uiting retailer etailers s find, but a little is a lot lik is a lot like e ts …. harder to lasso. her herding ding ca cats

  2. 1 2 3 4 4 What do retail development and a junior high dance party have in common???

  3. RECRUITMENT TOOLS A Developer Perspective Start Star t with with a g a grea eat mar t marketing eting pac packa kage ge- (T (Tell ell your our stor story) y)  Big picture (your region, your city, your submarket)  Demographics (1, 3, 5 mile, 10 mile, RTZ, 50 mi, 100 mi)  Just because your city is in their territory don’t assume they know your market.  Site plan, lease plan, floor plan, elevations  Aerial- A great picture will tell the story for you  Popular attractions  Competing centers  Competition map  Who you are  Include pictures  Customize when necessary- One size does not fit all.

  4. 21 st & Maize Road Wichita, Kansas

  5. Wichita – Regional Hub For nearly 1.5 million people, WICHITA is the closest city providing access to upscale shopping, major airlines, specialized health care and premier entertainment. WICHITA MSA Population: 637,394 50 Mile Radius Population: 766,973 Retail Trade Zone (RTZ) Population: 800,821 * Established by advertisers in cooperation with the local newspaper and approved by the Audit Bureau of Circulation. 100 Mile Radius Population: 1,236,571 Intrust Bank Arena Hyatt Regency Wichita Keeper of the Plains Exploration Place

  6. Slawson Real Estate is a leader in Wichita’s commercial and residential development industry. Since the early 1980 ’s Slawson subsidiaries have developed 27 residential Jabara Maize Road To El Dorado Airport communities and over 1.5 million square feet of commercial space. An early project, the 800-plus acre Andover Road Tallgrass master-planned community, consists of upscale neighborhoods, championship golf and carefully Webb Rd. integrated commercial development. 21 st Street Zoo is a 120-acre, shopping center under development in Northwest Wichita. Currently Wichita’s largest open-air center at 830,000 sf, NewMarket is home to a host of national and popular locally owned retailers and restaurants. Anchor stores include Super Target, Walmart Supercenter, Best Buy, Michael’s, Bed Bath & Beyond, Sports Authority, Old Navy and Petco. There are 15 restaurants including On The Border, TGI Friday’s, Olive Garden, Granite City Brewery, and Pei Wei. When completed, NewMarket Square will encompass Greenwich Rd. over one-million square feet of commercial space and span a complete mile along Maize Road. An additional 56,000 sf in Buildings 17-21 between Petco and Michael’s was completed in 2011 with 7 new stores. Future development of Buildings 11-13 will add 32,000 sf comprised of boutique retail, specialty gift stores, teen oriented stores, specialty foods and a small restaurant. The fifth and final Phase of NewMarket Square will be a mixed – use development on a 12 acre site north of Super Target. Plans call for a mix of lifestyle retail, small restaurants and second level office with a backdrop of ponds and a natural conservation area.

  7. I -235 Sedgwick County Zoo Ridgeport Barefoot Bay Sedgwick Co. Park & Sports Complex Reflection Ridge Shadow Lakes Tyler Road Area Demographics Fossil Rim Warren Theatre/IMAX Population Bradford Fox Ridge 1 mi 3 mi 5 mi Sterling Farms 10,742 56,397 99,423 Academy Source: ESRI 2013 Forecast Sam’s Club Sports Lowe’s Chadsworth Dillon’s Super Store 2010-2015 Projected Growth NewMarket Square Ph.-1 1 mi 3 mi 5 mi 8.3% 6.7% 6.0% Source: Claritas, 2010 estimate Oxford Average Household Income At Evergreen NewMarket 1 mi 3 mi 5 mi $88,211 $82,549 $74,395 Source: ESRI 2013 Forecast • 6 th busiest intersection in Wichita with 48,352 passes a day . Source: City of Wichita

  8. AREA ATTRACTIONS Sedgwick County Zoo : Warren Theaters : The Sedgwick County Zoo is home to more The Slawson Family Tiger Trek The 21st Street Warren features opened May 2009 than 2,500 animals of nearly 500 different 17 separate, unique theatre species. This nationally renowned Zoo is the auditoriums. One of the largest 18th largest in the U.S. with average annual theater complexes in the region, attendance of over 550,000 visitors/year. the Warren was the first multi-screen theatre in the nation to fully appoint every auditorium in the motif of the grand movie houses of the '30s & '40s. IMAX opened in December 2010. Via Christi St. Teresa : This 144.000sf hospital is located on 120- acres. It features state of the art operating rooms, diagnostic imaging, and labor and delivery suites. Sedgwick County Park : Northwest Sedgwick County Park covers 400-acres and has an average of 90,000 monthly Wichita YMCA : visitors. It is host to a multitude of cultural and sporting events. It also provides A Keeper of the fishing, running and biking paths, softball and soccer fields, volleyball and Plains award basketball courts , enclosed and open shelters, playgrounds, and more. winner, this facility sees 1.4 million people per year. It is also completing a $2.5M expansion.

  9. Fox Fo x Ridg dge City of Maize NORTHWEST WICHITA Northrid rthridge ge Lakes kes WYN-WOOD WATERCRESS AVALON PARK FIDDERS COVE HAMPTON LAKES HUNTLEIGH THE SANCTUARY Ever Ev ergr green een WICHITA STATE WEST CAMPUS Maize School Campus Via Christi 37th St Middle School & Menard’s Medical TYLERS 2 nd High School Site Campus LANDING RIDGE Bare Ba refoot oot Ba Bay PORT SHADOW LAKES FONTANA FOX RIDGE FOREST LAKES OAKRIDGE Oxford Sam’s Club At NewMarket FOSSIL RIM 29th St Academy Sports Au Autumn tumn Ridge ge Lowes Reflection Ridge Country Club Warren Theatres All Star Sports 21 st St Sedgwick Sedgwick County County ZOO Park Wichita’s Fastest Growing Area West Urban Sports Complex Reflec Re lection tion Ri Ridge ge Wesley Rehab Hospital 13th St I-235 Hickory kory Cree eek Northwest High School

  13. RECR RECRUITMENT T UITMENT TOOLS OOLS A De A Developer eloper Per erspe spectiv tive 1. 1. Identify your Market’s needs 2. 2. Visit isit simi similar lar mar markets ets and and sur surrounding ounding mar markets ets 1. We’ve learned most retailers who come to Wichita already have a presence in either KC or OKC. 3. 3. Mak Make e lists lists of of r retailer etailers s you ou see see in similar in similar setting settings s to to your our pr project oject and and follo ollow w up up. 4. 4. Mak Make e a lists a lists of of r retailer etailers s you ou want ant and and who y ho you ou belie believe ar e are e appr ppropria opriate te for y or your our pr project. oject. B Be pr e prepa epared ed to to explain w xplain why hy they they fit in. fit in. 1. Know their sq. footage requirements and any other requirements. 2. Determine which retailers are “first in” types and those who will only come after others show up. 5. 5. Read ead Industr Industry y Trade ade pub publica lications tions 1. Shopping Centers Today 2. Dealmakers newsletters 3. Crittenden Retail space news/Crittenden Directory of Retail Space Users 4. Plain Vanilla Shell 6. 6. Attend Attend Trade adesho shows ws 1. ICSC (International Council of Shopping Centers) Conventions 2. Idea Exchanges-Smaller and more regionally focused 3. Participate in your local CCIM Chapter functions (e.g. leasing mall events) 7. 7. Meet Meet with with the the top top retail etail br brok oker ers s and and mak make sur e sure e they they kno know w abou bout t your our pr project oject 1. Most deals involve a broker or two. 8. 8. Build Build rela elationship tionships s with with your our con contacts. tacts. 1. Email your retail prospects articles of interest 2. Compare your project/location. 3. Encourage market visits. 4. Be prepared for your contacts to change. 9. Think 9. hink outs outside ide bo box. x. 10. 10. Be persistent and don’t give up!

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