Transforming Data Into Information PBAA September 16, 2008 Agenda - PowerPoint PPT Presentation

Transforming Data Into Information PBAA September 16, 2008

Agenda  MagNet Introduction and Overview  Gil Brechtel – President and CEO  Our Industry From 50,000 Feet  Ray Shaw – Vice President and COO  Joshua Gary – Directory – Technology Operations  Cognos Reporting Platform  Sample Opportunity Reports  Customization Options MagNet - Confidential 2

MagNet - 2008 Currently 15 MagNet Members, 82 active wholesale locations, representing an estimated 98% U.S. market share  Anderson News LLC  The News Group LP  Hudson Group  JP TNG  Source Interlink  Grand Prairie  Media Solutions  San Antonio  Select Media Services  Houston  So. Wisconsin News Co.  Rapid City  Harrisburg News Co.  Sioux Falls  Magazines, Inc.  Bismarck  Burlington News Agency  Scotts Bluff  Hamilton News Company  Jefferson City  Fall River News Company  Missoula  Newsways Distributors  Ingram Periodicals  Current News MagNet - Confidential 3

MagNet - 2008  Founded in 2000  Anderson, Hudson, TNG  Outsourced data collection, processing and marketing to MSA in 2001  Started developing our proprietary data systems and website November 2006  Point Alliance – Toronto  Added Canadian wholesalers‟ data  Test feeds to NDs mid 2007  Live with NDs beginning June 2008 MagNet - Confidential 4

MagNet - 2008  Agreements with all national distributors  Processing non-MagNet wholesalers data for TWR and CMG replacing MSA  Providing monthly feeds to all national distributors, DSI and Meredith  MagNet and Canadian wholesalers  Three years of data for all titles most wholesalers  Providing more timely data through Cognos reports in our website  30-45 days more timely MagNet - Confidential 5

MagNet - 2008  Data received weekly instead of monthly from our Members  Monthly to MSA  Systems updated each weekend  All activity from each wholesaler location from the previous week available the next week  Draw, return and sales information  Segmented by wholesaler, agency, chain or store  Quicker reaction to problems or opportunities with the right informational reports MagNet - Confidential 6

MagNet - 2008  Purchased ICN from Source in January „08  Contains ancillary marketing data  Historical Sales and title rankings  Front end planograms  Retailer POS data  Cover analyzer  Rewriting ICN so data modules interface with wholesaler O&R information  Provide more analytical reports covering a wider range of information  Available 1 st quarter 2009 MagNet - Confidential 7

MagNet - 2008  MagNet advantage  Owned by wholesalers  Initiatives supported by owners  Input into our reporting logic and resulting opportunities  Improved communications and cooperation  Quick response to inquiries  Correcting data integrity problems  Distribution opportunities utilizing MagNet reports  MagNet can help you get things done! MagNet - Confidential 8

MagNet Data For All  MagNet Data - For Where You‟ve Been  Draw / Sales  Dealer Count  Trending  MagNet Data - For Where You Are  “What‟s happening now!”  Last week, “Not last month or 2 months ago!”  MagNet Data - For Where You Want to Be  What if? MagNet - Confidential 9

Data Driven Processes  Where MagNet can be effective!   Sales Efficiencies Industry Trends   RDA processing Regional Success   Plan-o-grams Category Management  Field assignments  Title Ranking  Distribution  opportunity reports Chain Ranking   Promotion Share of Market Management  Class of Trade  Auto Alerts MagNet - Confidential 10

Who Can MagNet Help?  Publishers  Departments  National Distributors  Circulation  Distribution  Editors  Marketing  Ad Sales Staff  Retail / In Store  Executives – All Services Levels  RDA  Auditors It is time to upgrade your reporting and analytics beyond cumbersome spreadsheets and inflexible business intelligence! MagNet - Confidential 11

Distribution Analysis Pyramid - Old Act Decide Analyze Cleanse Aggregate Distribution Assignment MagNet - Confidential 12

Distribution Analysis Pyramid - New Go! MagNet Data MagNet - Confidential 13

Technical Overview  MagNet is revolutionizing the industry!  Business Intelligence is the key  Flexibility in Reporting  No longer just the raw data  Information at your fingertips, so you can take ACTION! MagNet - Confidential 14

Cognos Reporting Platform  Web Based  Export to various formats (PDF/Excel/CSV)  Executive Level Reporting – “ Dashboards ”  Flexibility in Change – New reports, updates, changes, etc  Drill-Through  Scheduled Reports  Roy Orbison – “Anything you need, you got it!” MagNet - Confidential 15

1 Title Comparative - Chain MagNet Data For Where You‟ve Been MagNet - Confidential 16

Multi Title Range Comparative - Chain MagNet Data For Where You Are MagNet - Confidential 17

Distribution Opportunities Flexibility to change competitive sale averages MagNet Data For Where You Want To Be MagNet - Confidential 18

Sales Bucket Report  Re-distribute copies  Add draw in under-allocated accounts  Drill down to store level  Dynamic Buckets/Sales Ranges MagNet - Confidential 19

Bucket Analysis - Compare Before After MagNet - Confidential 20

Dashboard Customize to Your Needs! MagNet - Confidential 21

Current Data  Available Prior to On Sale September 15, 2008  Draw  Dealers  Drill Down to Store Level Detail  On Sale Date as Per IPDA  Sales “Complete” as early as 4 weeks off sale  Auto Alerts for  Efficiency  Dealer Count Change MagNet - Confidential 22

Weekend Schedule  Return Flow Analytics By Agency/Week  Sales Modeling And Forecasting  Cover Sales Analysis  POS / O&R Linking (Shrink…)  DMA Based Reporting  Variable Time Reports – No need to choose issues.  Mobile Business Intelligence? Schedule Reports to be Ready on Monday Morning! MagNet - Confidential 23

The MagNet Advantage  Flexibility in Reporting  Timeliness  Actionable information  Customization  Proactive, Not Reactive MagNet - Confidential 24

Thank You Transforming Data Into Information MagNet - Confidential