Today’s Agenda • 3 Broad Concepts • 6 Tactics • Q & A
3 Broad Concepts
Know thyself Fit the tool vs creating a to your process for process the tool https://www.flickr.com/photos/sfllaw/222795669
Wherever THEY are, be there You can’t https://www.migrantclinician.org/issues/migrant-info/migration-patterns.html Sales people? know too LinkedIn Feed much about a buyer’s CEOs? decision LinkedIn Feed? process
What will tomorrow bring? It’s not the tool, it’s how you use it.
3 Broad Concepts 6 Effective Tactics
I always feel like . . .
One step ahead
Cats / Dogs https://www.linkedin.com/sales/...&count=25&...
Step it up Unlimited More browsing filters Save . . .InMail? searches anonymity
Monkey see, monkey do
10,000 steps 2 Impression Intro Voicemail & Email 3 rd Impression LinkedInMail 4 th Impression Call Double Impression Voicemail & Email Impression 7 LinkedInMail Impression 8 Email Impression 9 & 10 Call Magic #11 Door crack Email/LinkedInMail “Timing is everything. . .I’ll be back with new news. . .”
Summary 3 Concepts 6 Tactics Fit the tool in your process Retargeting Know your buyer’s decision process Referral prompting There’s always a new tool Boolean search & hacking Upgrade your account Mirror their language Rule of 30 approach
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