tik tok
play

TIK TOK The trending social network Index About Tik Tok ... - PowerPoint PPT Presentation

Oct 22, 2023 •420 likes •624 views

TIK TOK The trending social network Index About Tik Tok ... Content in Tik Tok Political communication in Tik Tok Tik Tok in quarantine days Perspective and benefits About Tik Tok... What is it? SOCIAL MEDIA PLATFORM Look and feel

  1. TIK TOK The trending social network

  2. Index About Tik Tok ... Content in Tik Tok Political communication in Tik Tok Tik Tok in quarantine days Perspective and benefits

  3. About Tik Tok...

  4. What is it? SOCIAL MEDIA PLATFORM

  5. Look and feel MOBILE APP FOR IOS AND ANDROID Black, white, cyan and magenta Dynamic scroll by the feed of who you follow and the suggestions based on the interests

  6. Starts Expansion BY BYTEDANCE China, 2016 Foreign markets, 2017 United States, 2018

  7. Growth 2018: - Most downloaded app in USA. - More than 104 million downloads around the world - Declared as the #1 most downloaded app in IOS 2019: - Available in more than 150 countries and 75 languages - Declared the 7th most downloaded app worldwide - Declared as the #1 most downloaded app in IOS 2020: - Economic value stablished on 75 billion dollars

  8. Users VIEWERS 500 million active users (2018) 56% 44% TIKTOKERS 41% between 16 and 24 years old 90% use the app daily of 52 minutes on average CELEBRITIES

  9. How does it work? Algorithm! Analyzes the video using natural language processing and computer vision Boost technology Evaluation Suggestions of videos Videos with highest based on likes and engagement rates to fit the interests selected by the likes of a wide audience for users the visitors Artificial Intelligence

  10. Differences with other social networks - Most downloaded app in USA. - More than 104 million downloads around the world - Declared as the #1 most downloaded app in IOS - No ads vs. Lots of ads - Z Generation vs. Y Generation - Short videos vs. Photos and videos - Sharing out and inside the app vs. Just sharing inside - Snapchat is a messaging app - Interaction not with your followers, with your contacts - Tik Tok is a much bigger platform than this one

  11. Content in Tik Tok

  12. What we find in TikTok PLAYBACKS POV (point of view) DANCE ART TUTORIALS or LIFE-HACKS

  13. What we find in Tik Tok CHALLENGES HUMOR AESTHETICS VIDEO EDITS OTHER CONTENT

  14. Danger! Hypersexualization of young people Excessive narcissism: Beauty Envy Complexes and damage on self-esteem

  15. Political communication in Tik Tok

  16. Marketing tool Hashtag challenges TikTok influencers TikTok advertising

  17. Perspective and benefits SOCIAL RECOGNITION MONETARY PROFESSIONAL OPPORTUNITIES

  18. Tik Tok in quarantine days

  19. Entertainment tool More hours of phone use Challenges and interaction New!

  20. We hope you enjoyed it

Recommend

More recommend