Thriving on Engagement: Aligning Service to Strategy Nikki Russe ll - PowerPoint PPT Presentation

s – A Powe rful Re sourc e Volunte e r They are not just “nice” but are a necessary part of the solutions to today’s most pressing societal challenges… For nonprofit [leaders], there is both challenge and opportunity to meet [volunteer] expectations by creating flexible and strategic opportunities for [involvement]. Volunteering Reinvented: Human Capital Solutions for the Nonprofit Sector, Corp. for Natl. & Community Service, July 2007

Struc turing a nd Suppo rting E ffe c tive Vo lunte e r E ng a g e me nt

Go a ls • Re c o g nize the e le me nts o f a stro ng vo lunte e r pro g ra m • Appre c ia te yo ur VRM By e nd of ro le • Asse ss yo ur vo lunte e r this pro g ra m ne e ds se ssion, • Unde rsta nd Vo lunte e r you will… Ro le De ve lo pme nt • K no w ho w to ta rg e t yo ur re c ruitme nt e ffo rts

How do volunteers engage with you? How did your volunteer become involved? How were your volunteer’s skills and interests matched to needs? To accomplish We mission & Involve How did your volunteer strategic know what to do? Volunteers plan How were your volunteer’ efforts How were your supported? volunteer’s efforts measured and acknowledged?

Volunteer Engagement Cycle Marketing/ Recruitment Screening/ Placement Guided by Volunteer mission & Involvement Orientation/ strategic Strategy Training plan Supervision/ Recognition Evaluation

Asse ss Yo ur Vo lunte e r E ng a g e me nt E ffo rts

Co mple te the Mini-Asse ssme nt in Ha ndo uts Vo lunte e r Ma na g e me nt Mini Asse ssme nt

Wha t Did Yo ur Mini Asse ssme nt Re ve a l?

What’s Your Job?

 Commitme nt Org a niza tio na l Co mmitme nt a nd Visio n to suppo rt c re a tive e ng a g e me nt  Ca pa c ity A Stro ng F o unda tio n a nd so lid syte ms, struc ture s a nd po lic e s tha t suppo rt e ffe c tive e ng a g e me nt (T he Nuts a nd Bo lts)  Compe te nc y Sta ff a nd vo lunte e rs ha ve the kno wle dg e a nd skills to suppo rt vo lunte e r a c tivity L e a de r o f Vo lunte e r E ng a g e me nt

A Vision fo r 61 E ng a g e me nt A So lid F ounda tion A So und Struc ture T he Building Blo c ks Of E ffe c tive E ng a g e me nt 21 st Ce ntury De sig n

62 A Visio n fo r E ng a g e me nt

Build A So lid F o unda tio n Org a niza tio na l Re a dine ss 63

64 Pla n F o r E ng a g e me nt

Volunteer Engagement Cycle Marketing/ Recruitment Screening/ Placement Guided by Volunteer mission & Involvement Orientation/ strategic Strategy Training plan Supervision/ Recognition Evaluation

Volunteer Missio n a nd Visio n Involvement + Plan Stra te g ic Pla n Pla n Yo ur Vo lunte e r I nvo lve me nt

Why I s Pla nning E sse ntia l?

Pla nning F Pla nning F ra me wo rk ra me wo rk Know where you are Review your Know where you’re going current strategic plan Decide how you’ll get there? See clearly and clarify the direction Layout the your mission, Develop Your Plan your roadmap to vision and organization connect set goals and values. is headed. Execute where you action items are now to for volunteer where you’re engagement. going.

Se t Go a ls a nd Stra te g ie s 70

Build the I nfra struc ture Wha t syste ms, struc ture s, a c tivitie s a nd re so urc e s a re re q uire d to suppo rt a n e ffe c tive e ng a g e me nt c yc le ?

Volunteer Engagement Cycle Marketing/ Recruitment Screening/ Placement Guided by Volunteer mission & Involvement Orientation/ strategic Strategy Training plan Supervision/ Recognition Evaluation

Vo lunte e r Jo b De ve lo pme nt A Ce ntra l Pla nning Co mpo ne nt to E ffe c tive Vo lunte e r Ma na g e me nt I nfra struc ture

Why Jo b De sc riptio ns?

Volunteer Engagement Cycle Marketing/ Recruitment Screening/ Placement Guided by Volunteer mission & Involvement Orientation/ strategic Strategy Training plan Supervision/ Recognition Evaluation

Ste ps to E ffe c tive Job De sig n Stra te g ic Goa l/ Obje c tive Ne e d/ T a c tic Role Skills T ime Re quire me nts Be ne fits

Writing Compelling Position Descriptions

21 st Ce ntury De sig n De ve lo ping vo lunte e r ro le s to me e t 21 st Ce ntury Re a lity

Why Do Pe o ple Vo lunte e r?

➢ Choic e ➢ F le xibility ➢ Short- te rm opportunitie s ➢ Skills- ba se d opportunitie s ➢ Conne c tion . ➢ Re sults . What do today’s volunteers wa nt?

Traditionalists Boomers Gen-Xers Millennials 1921-1942 1943-1963 1964-1977 1978-1996 Valued civic duty, Idealist Self-reliant. Entreprenurial; respect for Suspicious of independent; Self-confidence, authority, organizations; questions sense of blending in, anti- authority, individuality and following the authoritarian; respects uniqueness rules, motivated by competence, not organizational self-fulfillment titles loyalty Increasing Individuality

De sig ning Attra c tive Po sitio n De sc riptio ns “While paid people will do a job that is unre wa rding b e c a use the y a re c o mpe nsa te d fo r do ing it, vo lunte e rs will no t do so fo r lo ng . T his ha s g ive n vo lunte e rs in g e ne ra l a re puta tio n a mo ng pa id pe o ple o f b e ing unre lia b le . On the c o ntra ry, if the vo lunte e r do e s no t find the jo b to b e pe rso na lly sa tisfying , he or she can be relied upon to quit.” ~ Ste ve Mc Curle y & Ric k L ync h

Cre a te a Jo b De sc riptio n

Volunteer Engagement Cycle Marketing/ Recruitment Screening/ Placement Guided by Volunteer mission & Involvement Orientation/ strategic Strategy Training plan Supervision/ Recognition Evaluation

Ma rke ting a nd Re c ruitme nt 86

Ho w do yo u re c ruit yo ur vo lunte e rs? Wa rm Bo dy Co nc e ntric Circ le T a rg e te d Re c ruitme nt

Spe a k to Yo ur Audie nc e “When you send a message to the community in general, you often wind up speaking to no one in particular” (Rick Lynch)

Ste p 1: I de ntify yo ur ta rg e t a udie nc e Ste p 2: Wha t wo uld a ppe a l to the m a b o ut the po sitio n? Ste p 3: Wha t a re so me po ssib le b a rrie rs? Ste p 4: Wha t stra te g ie s to re a c h yo ur a udie nc e ? Ste p 5: Cra ft yo ur re c ruitme nt me ssa g e Cho o se Yo ur T a rg e t

I n Sma ll Gro ups:  Disc uss two re c ruitme nt me ssa g e s  Whic h wa s mo st a ppe a ling ?  Wha t wa s a ppe a ling ?  Wha t wo uld yo u a dd to e ithe r me ssa g e to impro ve the me ssa g e ? Whic h Me ssa g e Appe a ls to Yo u?

Se ll the b e ne fits a nd sha re the fe a ture s o f the vo lunte e r po sitio ns. • Be ne fit : Wha t vo lunte e ring do e s fo r the vo lunte e rs, suc h a s te a c hing the m a skill, ha ving fun, me e ting pe o ple , e tc . • F e a ture : De sc riptive e le me nts o f the vo lunte e ring , suc h a s whe n, whe re , do ing wha t with who m, e tc . Re c ruitme nt Me ssa g e

De ve lo p A Re c ruitme nt Me ssa g e

Ho w do yo u g e t the me ssa g e o ut?

Volunteer Engagement Cycle Marketing/ Recruitment Screening/ Placement Guided by Volunteer mission & Involvement Orientation/ strategic Strategy Training plan Supervision/ Recognition Evaluation

What us Sc re e ning About? It’s All About Making The Right Match I nc re a se s • Jo b Sa tisfa c tio n • Pe rfo rma nc e • Re te ntio n De c re a se s Job • Risk Pe rson

Re c ruitme nt me ssa g e Applic a tio n I nte rvie ws T o o lb o x Ba c kg ro und Che c ks Sc re e ning

T he Inte rvie w E xplo re a pplic a nts inte re st, a b ility a nd a va ila b ility I de ntify o r c o -c re a te o ppo rtunitie s I nte rvie w Disc uss re q uire me n ts a nd e xpe c ta tio ns

T he E ffe c tive I nte rvie w Ask q ue stio ns tha t disc o ve r Pre pa re Ask o pe n- • kno wle dg e a he a d o f e nde d • skills • a ttitud e s time q ue stio ns

Dire c t No n-Dire c t 1. Ho w o ld a re yo u? 1. Wha t pe rso na l g o a ls do yo u c o nside r whe n c ho o sing a 2. Ha ve yo u e ve r vo lunte e re d? vo lunte e r po sitio n? 2. Wha t wa s the b e st thing a b o ut 3. Wha t jo b s ha ve yo u he ld? yo ur la st vo lunte e r po sitio n? 4. Are yo u a va ila b le o n T hursda y? 3. Wha t type o f wo rk do yo u e njo y mo st? (So me o f the se mig ht b e c o nside re d ille g a l o r unimpo rta nt de pe nding o n the ta sk fo r the vo lunte e r.) Asking the Rig ht Que stio ns

De sig n Yo ur I nte rvie w

Orie nta tion: info rma tio n o n yo ur o rg a niza tio n T ra ining : spe c ific kno wle dg e , skill o r a ttitude Orie nta tion a nd T ra ining

Orie nta tion Ca use So c ia l Orie nta tio n Syste m