THIS IS NOT A GAME. Derek Heath presents: The world of ARGs in 6½ minutes
Alternate Reality Games (ARGs) Take the real world, Intertwine a fictional narrative, Make it a game!
Some predecessors Capers Choose Your Own Adventure Flashmobbing
Networked Technology
Promotional ARGs
Dark Knight ARG
Grassroots ARGs
Lockjaw ARG
Productized ARGs
Perplex City ARG
Single Player ARGs
The LOST Experience
Training/ Educational ARGs
SMB : Missed Steaks
Exposition
Interaction
Challenges
Problems
The Future!
Sources Hon, Dan “ Everything You Know About ARGs Is Wrong” (Dec 22 2008). Available from: < http:/ / sixtostart.com/ onetoread/ 2008/ everything-you-know-about-args-is-wrong/ > (accessed 13 March 2009). Martin, Adam, ed. 2006 Alternate Reality Games White Paper. International Game Developers Association, 2006. < http:/ / www.igda.org/ arg/ resources/ IGDA AlternateRealityGames-Whitepaper-2006.pdf> . Peters, Steve. “ Lockjaw” (2006). Available from: < http:/ / www.arghive.com/ lockjaw/ > (accessed 13 March 2009). Thompson, Brooke H. Brooke Thompson : Alternate Reality Gaming. < http:/ / www.mirlandano.com/ portfolio/ arg/ smb/ index.html> . … and a little bit of Wikipedia.
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