Think Outside the Box PRESENTED BY LOCAL FLORISTS KAREN LAWTON AND BONNIE SILBAUGH
Why is this Important to your Business? A very high percent of in-store sales are based on curb appeal First impression Gives a feel for the community For better or worse, your business will be judged by its appearance K
Basic Curb Appeal Basic items that give the storefront a fresh look Remove broken items, dead plants, overgrown weeds Clean and declutter windows and window sills Assign someone in your business to be the “Curb Appeal Director” Water plants, sweep debris, report any bigger issues Remove grass in cement cracks K
Signage – From the Main Street Experts In plain view and easy to Basic Size Guide read 8” text – readable from 250’ Quality materials 12” text – readable from 400’ Made to scale Use less than 60% of space for lettering Visible for vehicles and pedestrians Contrasting colors White or light colors on windows B
Signature Piece Something that sets you apart Introduces what the customer will find inside B
Signature Pieces B
Flower Pots 101 Real Flowers or Artificial Should change with the seasons Thriller – something tall Filler – something to fill Spiller – something to hang over Artificial Flowers K
Flower Pots – What Not to do K
Door Décor Could be generic and stay up year round Seasonal – keep in the right season Keep door signs updated and clean B
Door Décor Don’ts Christmas Wreath… but it’s April!! B
Service vs. Retail Why should non-retail space care about curb appeal? Inviting and noticeable Updated window information can drive sales and foot traffic Sends a message about the quality of your work Parking is a concern Convenient parking Paved if possible, potholes fixed, parking lines repainted B
Today’s Shopping Experience That “wow” shopping experience Emotional response to shopping Fun and inviting, hands on Customers want to be acknowledged, quickly informed, and meet people that seem genuine Refer to other shopping experiences K
Take the Time In a world full of meetings, ideas, and ways to grow your business, take 10 minutes tomorrow to implement just a few of these ideas. You, and your customers, will be glad you did!
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