the World Annual Public Meeting, 2017 Chairs Introduction Canadas - PowerPoint PPT Presentation

Nov 16, 2023 •44 likes •384 views

Welcoming the World Annual Public Meeting, 2017 Chairs Introduction Canadas New Tourism Vision Marketing Access Product Canada on Top of the World Video 1: 2016 Annual Report Highlights On Track for Our Best Year Ever 21 20.1M

Welcoming the World Annual Public Meeting, 2017
Chair’s Introduction
Canada’s New Tourism Vision Marketing Access Product
Canada on Top of the World
Video 1: 2016 Annual Report Highlights
On Track for Our Best Year Ever 21 20.1M Millions of Arrivals 20 19 18 17 16 15 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2012 2012 2013 2014 2015 2016 2017 Source: ITS, DC Research
US Overnight Performance in 2017 Other Air Auto +0.1% +5% +10% +3% 11.6M travellers YTD September 2017
Overseas Performance in 2017 – YTD September BRAZIL +18% +17% INDIA +6% +7% +12% SOUTH KOREA +1% JAPAN TBC YOY Increase +52% MEXICO +14% AUSTRALIA TC +6% GERMANY +6% FRANCE +11% CHINA -2% UNITED KINGDOM 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000
Millennial Travel Program
Video 2: Canada 150
Connecting America
Goals Connecting America $629M 1.035M Leisure Travellers Visitor Spend
Performance Highlights to Date $21M 81M 1M Partner Audience Pool for Leads Investment Retargeting
Performance Highlights to Date 160M 10.8M 265 Video Views Social Media Earned Media Engagements/Actions Stories
Co-op Program Overview $9.6M 13 34 National / Cross Industry Campaigns Provincial Initiatives Investment
The China Opportunity
The Chinese Market: What to Know More VAC’s in Air travel is 2 nd fastest Long-haul increasing tier 2 cities growing inbound travellers taking market more trips than ever before
Video 3: China Sizzle
Exploring New Destinations
Video 4: Rural & Remote
Destination ITAC Canada
Joint Research on Perceptions Travellers are looking Canadian advantage Personal and authentic Authenticity is Interest is there for experiential connection key but awareness is and emotional low
Video 5: ITAC
Alignment
Collaboration
Results
Destination Statistics Canada Canada
NorthStar 22
Questions?

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