The Weather and Climate Enterprise in the United States April 2, 2012 Seoul, South Korea Raymond Ban Consultant, Weather Industry and Government Partnerships, The Weather Channel, LLC. WEATHER CONNECTS US.
US Weather/Climate Enterprise The unique, synergistically inter-dependent The unique, synergistically inter-dependent relationship between government, industry relationship between government, industry and academia that provides weather/climate and academia that provides weather/climate information and services in the United States information and services in the United States WEATHER CONNECTS US.
US Weather/Climate Enterprise WEATHER CONNECTS US.
US Weather/Climate Enterprise • • Government Government – Data Collection/processing – Data Collection/processing – Numerical Weather Prediction – Numerical Weather Prediction – Severe weather watches/warnings – Severe weather watches/warnings • • Commercial Commercial – Customization/tailoring – Customization/tailoring – Communication – Communication • • Universities Universities – Education – Education – Research – Research WEATHER CONNECTS US.
Interdependence • Public forecasts are disseminated primarily • Public forecasts are disseminated primarily by the private sector by the private sector • Customized forecasts and warnings • Customized forecasts and warnings • Public sector provides major date • Public sector provides major date are primarily available from the are primarily available from the collection activities collection activities private sector private sector • Private sector provides specialized • Private sector provides specialized • Specialized and tailored forecasts • Specialized and tailored forecasts data collection [mesomets, data collection [mesomets, and tailored warnings are issued and tailored warnings are issued lightening, etc.] lightening, etc.] by the private sector by the private sector • Academic sector provides research • Academic sector provides research • Public warnings are issued by the • Public warnings are issued by the public sector public sector WEATHER CONNECTS US.
US Weather Industry US Weather Industry WEATHER CONNECTS US.
USERS OF WEATHER AND CLIMATE USERS OF WEATHER AND CLIMATE INFORMATION INFORMATION • Agriculture • Agriculture • Forestry • Forestry • Transportation • Transportation • Energy • Energy • Public Health • Public Health • Insurance and Reinsurance • Insurance and Reinsurance • Emergency Preparedness and Response • Emergency Preparedness and Response WEATHER CONNECTS US.
USERS OF WEATHER AND CLIMATE USERS OF WEATHER AND CLIMATE INFORMATION (continued) INFORMATION (continued) • Construction • Construction • Aviation • Aviation • Recreation • Recreation • Legal • Legal • Fisheries • Fisheries • Communications • Communications • Media • Media WEATHER CONNECTS US.
Corporate Meteorologists WEATHER CONNECTS US.
Airline Industry WEATHER CONNECTS US.
Energy WEATHER CONNECTS US.
UV Index WEATHER CONNECTS US.
National Lightning Detection Network WEATHER CONNECTS US.
Broadcast Meteorologist WEATHER CONNECTS US.
What is The Weather Channel? WEATHER CONNECTS US.
HUGE CROSS PLATFORM REACH The weather channel has one of the LARGEST mobile audiences in the world (just after Google, Yahoo, and Facebook). * Source: Nielsen’s NPower , Cume Analysis, May 2011, (Total Day M-Su 6a-6a) Persons 2+, (1 minute qualifier). Source: Nielsen Netview Ad supported site May 201 WEATHER CONNECTS US. Source: Nielsen Mobile May 2011 with TWC Internal mobile web and apps users estimate; Apple App Store, June 2011. Source: Nielsen Mobile, June 2011
WEATHER IS THE MOST POPULAR MOBILE CONTENT CATEGORY! Top 20 Mobile Web Categories April 2011 Portals 99% E-Mail 75% Search 56% 45% Weather Social Networking 41% News & Current Events 37% Entertainment 35% 35% Instant Messaging 31% City Guides/Maps 24% Sports 23% Music 22% Banking/Online Trading/Financial Services 18% 18% Games 18% Videos/Movies 17% Shopping/Auctions 17% Technology/Science 15% Food/Dining 11% Business/Finance News 10% TV 10% Travel/Vacation 17 WEATHER CONNECTS US. Source: Nielsen Mobile Media View
WEATHER IS THE #1 APP CATEGORY Top Mobile App Genres 37% Weather Maps 24% News 18% Search Search 17% 17% Sports Info 15% Bank Account Access 13% Restaurant Info 11% Entertainment News 10% Movie Info 10% Traffic 10% Business Directories 7% WEATHER CONNECTS US. Excludes social networking and games. Source: comScore MobiLens. Three- month average ending April 2011
THE WEATHER CHANNEL HAS THE 5 TH LARGEST MOBILE AUDIENCE IN THE WORLD Unique Mobile Web Users in millions Unique Mobile Web Users in millions 55.3 42.0 40.5 36.9 26.9 18.0 17.8 16.2 Google Google Facebook Facebook Gmail Gmail Yahoo! Mail Yahoo! Mail Weather Weather MSN MSN Google Google ESPN ESPN Search Search Channel Channel Hotmail Hotmail Maps Maps WEATHER CONNECTS US. Source: Nielsen Mobile, April 2011.
US Weather Industry Commercial Weather Companies $ 2000 M (~250) Local TV meteorologist $ 450 M (210 TV markets) Individual Consultants $ 50 M (300) Meteorologist employed Meteorologist employed (by the (by the $ 100 M $ 100 M insurance, transportation, energy, investmen insurance, transportation, energy, investmen t companies) t companies) National media $ 500 M (Weather Channel, CNN, NBC) Major equipment suppliers $ 2000 M (satellite, radar, monitoring) $ 5100 M Private Sector Estimate WEATHER CONNECTS US.
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GOVERNMENT SECTOR GOVERNMENT SECTOR WEATHER CONNECTS US.
OBSERVATIONS AND DATA WEATHER CONNECTS US.
NUMERICAL WEATHER PREDICTION WEATHER CONNECTS US.
SPACE WEATHER WEATHER CONNECTS US.
WEATHER CONNECTS US.
Severe Weather Warnings WEATHER CONNECTS US.
Flood Warnings WEATHER CONNECTS US.
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Public Forecasts are available on the Web WEATHER CONNECTS US.
Flash Flood Forecasts WEATHER CONNECTS US.
Government Sector National Weather Service $ 910 M National Environmental Data $ 170 M Information Service (NESDIS) Air Force $ 80 M Navy $ 60 M NOAA [Research (OAR)] NOAA [Research (OAR)] $ 240 M $ 240 M GOES-R $ 480 M $ 290 M NPOESS $ 500 M National Science Foundation $ 100 M Other Agencies Estimated Public Sector $ 2,830 M WEATHER CONNECTS US.
ACADEMIC SECTOR ACADEMIC SECTOR WEATHER CONNECTS US.
Wide Variety of Research WEATHER CONNECTS US.
Research Radar WEATHER CONNECTS US.
“Hiaper” High Altitude Research Aircraft At NCAR WEATHER CONNECTS US.
Academic Sector Universities which offer at least one Universities which offer at least one degree in the atmospheric or related degree in the atmospheric or related 100 sciences sciences Estimated Total Faculty 1200 Estimated Annual Budget $ 300 M WEATHER CONNECTS US.
Grand Total The U.S. Weather Enterprise [Annual Revenue or Appropriated Funds) Private sector $ 5,100 M Government sector Government sector $ 2,800 M $ 2,800 M Academic sector $ 300 M Total $ 8,200 M Annual revenue or appropriated funds WEATHER CONNECTS US.
Why is the Enterprise successful? Open Data Policy Ø US law requires the Public Weather service to make Ø US law requires the Public Weather service to make its data, forecasts, and standard products freely its data, forecasts, and standard products freely available to all. (minus modest cost of transmission) available to all. (minus modest cost of transmission) WEATHER CONNECTS US.
Why is the Enterprise successful? Entrepreneurs Can Flourish Provided by AWS, Inc. using 5000 automated weather cities – funded by advertising and monthly subscription WEATHER CONNECTS US.
Why is the Enterprise successful? Cooperation Ø The airline industry was burning excess fuel because Ø The airline industry was burning excess fuel because of poor winds aloft forecasts of poor winds aloft forecasts Ø The government sector said: “give us better data on Ø The government sector said: “give us better data on winds aloft and we can improve forecasts” winds aloft and we can improve forecasts” Ø Airline industry created ACARS: data measurement Ø Airline industry created ACARS: data measurement systems carried on every commercial airliner, systems carried on every commercial airliner, relaying winds to the national center relaying winds to the national center Ø Winds aloft forecasts improved Ø Winds aloft forecasts improved Ø Airlines save billions of dollars on fuel Ø Airlines save billions of dollars on fuel WEATHER CONNECTS US.
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