The University of Virginias College at Wise December 7, 2017 - PowerPoint PPT Presentation

The University of Virginia’s College at Wise December 7, 2017 Charlottesville, Virginia Donna Price Henry, Ph.D. Chancellor

UVa Va-Wise e He Headcou ount by F Fall Term UVa-Wise Fall Enrollment 3,000 2,500 802 2,000 706 310 459 705 388 845 352 145 632 849 1,500 1,000 1,680 1,658 1,612 1,627 1,608 1,618 1,585 1,477 1,396 1,377 1,250 500 0 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Degree-seeking Non-degree seeking 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Degree-seeking 1,658 1,612 1,627 1,680 1,608 1,618 1,585 1,477 1,396 1,377 1,250 Non-degree seeking 145 352 388 310 459 802 706 705 632 845 849 Total 1,803 1,964 2,015 1,990 2,067 2,420 2,291 2,182 2,028 2,222 2,099

Fal all 2017 2017 Recr cruitm tment – Mitigating F Factors • Early FAFSA radically redefining recruitment funnel • Population decline and demographic shift in Southwest Virginia • Decline in out of state applicants • Competitive nature of the marketplace

Recru ruitm tment Cost – One e Studen ent Private (4 year) $2,232 UVa-Wise $1,842 Public (4 year) $ 578 Source: 2016 Cost of Recruiting an Undergraduate Student; Ruffalo Noel Levitz

The Prospe pective Stud udent Jour urney PSAT/SAT/ACT/NRCCUA Search; College Search Websites; SEO College Fairs; High School Visits; Referrals; Website; Print materials On Site Admission programs; Virginia Free Application Weeks; High School group visits; campus visits; targeted mailings; calls Financial Aid; Admitted Student Days; campus visit; social media, email, calls, housing Orientation, Welcome Week

St Student Sea Search • Name Lists purchased from SAT, ACT, NRCUA – 80,000 total • Junior/Sophomore prospects receive: • Personalized • 20 emails • Personalized landing site with videos • Senior prospects receive: • Personalized mailer • 15 emails • Personalized landing site with videos

Commu munication Strategi egies with Pros ospec ective S e Studen ents • Content Marketing • Admissions Events • Print/Digital Materials - http://awiseview.com • Email Marketing • Social Media • Pay Per Click Advertising • Personal calls

Top First Source C Contact - Enrol olled ed • PSAT/SAT/ACT Search • Onsite Admission/Virginia College Application Week • Website Visitors – requests for information • Virginia Tour • Application

Soc Socia ial l Med edia ia St Strateg egy @uvawiseadmissions beawisecavalier facebook.com/uva.admissions @UVaWadmissions

Fal all 2018 2018 – Off ff t to a Gre reat Start rt 18.5% 15.1% 46.3%

Undergraduate Educati tion Initi tiati tives Liberal Arts Core STEM • Critical thinking, analytical • Strategic fund for Computer Science, Software Engineering, Cyber reasoning, effective verbal and written communications, • Women in STREAM teamwork, problem-solving Accreditation • Current – ABET, CCNE, CAEP (computer Experiential Learning science, software engineering, nursing, • Undergraduate Research Support and education) • Future (planned) – NASM, ACS, AACSB, • International Study NASD (music, chemistry, business, and • Wise Works art)

An Anticipated Capital Improvements • Renovations planned for Wyllie, Darden, and Zehmer Halls • Renovations to Sandridge Science Center Lab Wing • Improvements to faculty and student research labs • Music Education Building • New Technology Building

Marketing, R Recruitment, a and S d Scholarship p Suppo port Undergraduate Growth Funding Recruitment and Marketing Scholarship Program • Website enhancement, updated • Provides $2,000 for each Virginia admissions materials, social media full-time student to lower the cost marketing, additional admissions of attendance. recruiters • Supplemental support of $2,000 for • Program specific marketing and each student, in increments of 250 recruiting for nursing, education, students from VA natural sciences, CS, SE, Math Ongoing operating costs: $1,306,020 Ongoing operating costs: $5,481,000 FTE Staff: 5 FTE Faculty: 15 and FTE Staff: 20 Total: $6,787,020

Unde dergraduate P Program P Planning Registered Nurse (RN) Business Program B.S. Integrated Science to Bachelor of Science Accreditation and Technology in Nursing (BSN) Online • Specialized • Provides a flexible, • An interdisciplinary accreditation for online format for RNs major combining business and to complete the BSN science, business, accounting technology, and social science Ongoing operating funds Ongoing operating funds Ongoing operating funds $1,690,000 $290,636 $2,205,320 FTE Faculty: 8 FTE Faculty: 1 FTE Faculty: 12 FTE Staff: none anticipated at FTE Staff: .5 FTE Staff: 3 this time Total: $4,185,956

Graduate Program Planning ng M.S. Computer M.A. Teaching M.S. Social Work Science • Concentrations may • Instruction includes • Advanced education include curriculum human condition and in computer science and instruction, societal to prepare students reading, library advancement for leadership roles sciences and special education Ongoing operating funds: Ongoing operating funds: Ongoing operating funds: $861,768 $277,560 $1,273,695 FTE Faculty: 6 FTE Faculty: 3.25 FTE Faculty: 10 FTE Staff: 2 FTE Staff: 3 FTE Staff: 2 Total: $2,413,023

Operational Support rt Information Technology Academic Support Operating Support Infrastructure • Resources to support and • Additional staff to support • Staff to fill currently vacant enhance educational and academic programs, including positions and to maintain new operational technology librarians, academic facilities, e.g. financial office, infrastructure counselors, tutors and others bursary, groundskeepers, as determined landscapers, housekeeping and maintenance Ongoing operating funds: Ongoing operating funds: Ongoing technology $606,400 $571,625 improvement funds: $325,000 FTE Staff: 10 FTE Staff: 10 Total: $1,503,025

Pl Plan Ph Phases Phase I – FY19 Phase II – FY20 • Plan is fully funded, including • Plan is partially funded to new undergraduate programs, support tuition reduction graduate program planning, program, admissions and tuition reduction program, recruitment, undergraduate and recruitment and marketing, IT graduate programs planning, and operational support business accreditation, and operational support Phase I operating funds Phase II ongoing operating funds $14,889,024 $8,538,532

Ongoing Operating Additional Costs FTE Phase I FY 19 Phase II FY 20 Undergraduate In-State Growth Funding Initiative $5,481,000 35.00 $5,481,000 $5,481,000 Bachelor of Science-Integrated Science & Technology $2,205,320 15.00 $500,000 $2,205,320 Graduate Programs $500,000 - M.A. Teaching $277,560 5.25 $277,560 M.S. Social Work $861,768 9.00 $861,768 M.S. Computer Science $1,273,695 12.00 $1,273,695 Total Graduate Programs $2,413,023 40.25 $2,413,023 Information Technology Infrastructure $325,000 $162,500 $325,000 Accreditation of Business Department $1,690,000 8.00 - $1,690,000 RN to BSN $290,636 1.50 - $290,636 Admissions, Marketing and Recruitment $1,306,020 5.00 $1,306,020 $1,306,020 Academic Support $606,400 10.00 $303,200 $606,400 Operating Support $ 571,625 10.00 $285,812 $571,625 Total Growth Investment $14,889,024 110.75 $8,538,532 $14,889,024

Antici cipated Out Outcomes s 1. Additional baccalaureate and new graduate programming is expected to increase UVa-Wise enrollment. 2. Advancing the educational profile of the College and the educational demographics of the region will help to attract businesses and foster innovation. 3. UVa-Wise’s economic footprint was estimated at $84 million in an independent study conducted last year. Additional students, faculty, staff, and their families would greatly contribute to the economy. 4. Additional baccalaureate graduates, master’s credentialed teachers, and master’s level professionals would translate to many tangible outcomes in K12 education, healthcare, and business.