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The Power of Magazines Trusted. Inspiring. Motivating. 1 Its - PowerPoint PPT Presentation

Oct 16, 2022 •532 likes •697 views

The Power of Magazines Trusted. Inspiring. Motivating. 1 Its About Connecting When I think about our business of advertising, about when and how consumers engage, while much has changed in technology and targeting with data, an

  1. The Power of Magazines Trusted. Inspiring. Motivating. 1

  2. It’s About Connecting When I think about our business of advertising, about when and how consumers engage, while much has changed in technology and targeting with data, an integrated, multi-platform approach always wins. Brands that focus on how media works together – recognizing there’s a unique time and place for all touchpoints –consistently come out ahead. It’s the connection with audiences across their preferred platforms – looking holistically at how digital and print work together on the customer journey – that makes the difference.” – Klarn DePalma, Executive Vice President, MNI Targeted Media Inc. 2

  3. Pri Print is the New Digital nt is the New Digital Digital to Print TV and Digital to Print 3 MNI Targeted Media Inc. \ mni.com

  4. Magazin Magazines es Empower Empower Bra Brands to Stand Apar nds to Stand Apart Flip-Flop Phenomenon ▪ Magazines Now: Non-traditional and unique. ▪ Blogging & Social Media Now: Traditional and more commonplace. MNI Clients, 2017 Campaigns 4 MNI Targeted Media Inc. \ mni.com

  5. Magazines are Invited into Homes Print is where consumers expect and accept advertising that aligns with their passions. Print magazines are #1 in reaching affluent, influential consumers in more categories than all other media combined*. Magazines are a 1:1 experience. *Print magazines, internet, newspapers, radio, and TV. Source: Gfk, MRI, Spring 2017. 5 MNI Targeted Media Inc. \ mni.com

  6. Magazines Magazines are are Bra Brand Safe and More nd Safe and More Credible Engaging Relevant ▪ 91% of U.S. adults read ▪ 47% of adults, ages ▪ 53% of adults, ages magazine media. 18-49, feel that 18-49, say that ads in magazines touch magazines fit well with ▪ 82% of U.S. internet them on an emotional the content, more so users trust print ads the level, more so than than other media. most when making other media. purchase decisions. ▪ Meredith Corporation reaches 47.6Million consumers who say a Meredith magazine is one of their favorites. Sources: Contently: Print is Still the Most Trusted Type of Ad, January 9, 2017; Magazine Media Factbook, 2017/2018; PEOPLE Engagement and Satisfaction Study, 2017; Simmons Multi-media Engagement Study, 2017; 2017 Fall MRI. 6 MNI Targeted Media Inc. \ mni.com

  7. Magazin Magazines es Inn Innovate ovate AR/VR Addressable Print Custom Content On-serts & Polybags Place-Based Influencer Campaigns 7 MNI Targeted Media Inc. \ mni.com

  8. Magazines Magazines Create Create Immer Immersive Exper sive Experiences iences Target audiences with creative and interactive elements that engage and inspire. 8 MNI Targeted Media Inc. \ mni.com

  9. Boost Engagement and Recall Make a lasting impression. 44% 75% Digital Ad Print Ad Recall Recall Source: Canada Post & True Impact. 9 MNI Targeted Media Inc. \ mni.com

  10. Magazin Magazines es Boost Boost Campa Campaign Impa ign Impact ct A media schedule inclusive of print demonstrably improves a campaign’s awareness metrics. 15% 13% 10% 6% Digital + TV Digital + Print TV + Print TV + Digital + Print Source: Millward Brown Digital, Aided Awareness. 10 MNI Targeted Media Inc. \ mni.com

  11. Maxi Maximizing Return mizing Return on on Ad Spend Ad Spend 64% of readers are inspired to take action after seeing a print magazine ad. Average Return on Advertising Spend — All Studies $3.94 $2.63 $2.62 $2.55 $2.45 $1.53 Magazines Display Cross Media Linear TV Mobile Digital Video Source: The Association of Magazine Media, “Magazine Media Factbook 2017/18”, p.38. 11 MNI Targeted Media Inc. \ mni.com

  12. Neuroscience Proves Magazines Work Interact with physical material involves more emotional processing, which is important for memory and brand associations, leaving a deeper footprint in the brain. Paper-based reading pros: ▪ Higher comprehension and recall ▪ Preferred by majority (even Millennials) ▪ More focused attention, less distraction ▪ Drives sensory involvement, which contributes to reader impact ▪ Slower reading speeds ▪ Stimulates emotions and desires Source: Millward Brown. 12 MNI Targeted Media Inc. \ mni.com

  13. MNI Magazine Solution: MNI Magazine Solution: In In-Book Ads Book Ads The ultimate niche marketing device — only better. Partners: ▪ Meredith Corporation ▪ Hearst ▪ Bloomberg ▪ Wenner Media LLC ▪ Forbes ▪ Smithsonian ▪ Entrepreneur 13 MNI Targeted Media Inc. \ mni.com

  14. MNI Magazin MNI Magazine e Solution: Solution: Cover W Cover Wraps raps Reach your most valuable audience. Deliver your message to B2B and B2C target audiences. ▪ Brand takeover ▪ Custom content/messaging ▪ Flexible: 4-, 6-, or 8-page cover units ▪ Break through clutter ▪ Measurable 14 MNI Targeted Media Inc. \ mni.com

  15. 10 Ways Magazines Deliver True Value 1. Deliver the highest return on ad spend (ROAS) 2. Pinpoint niche audiences through geo-targeting and passion points 3. Are trusted more by consumers than other platforms Inspire action and drive purchase 4. 5. Available on-demand 6. Appeal to all ages 7. Empower brands to stand apart 8. Provide staying power and higher recall 9. Create experiences people love and capture readers’ attention Generate meaningful 1:1 experiences 10. during the consumer journey 15 MNI Targeted Media Inc. \ mni.com

  16. Just Like We Do, Magazines Deliver mni.c mni.com mni.c mni.com om om 16

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