The OVO Energy Tour of Britain • 20 Global cycling teams • Multiple World & Olympic Champions • £19.5m media value* • 1.6m spectators • 8m free to air TV viewers** • 40 hours free to air UK TV broadcast • Global TV coverage • 1.2m unique visitors to event websites • £35m net total visitor expenditure • 190k social media followers • 2.5m social media reach • 100,000 school children roadside • First ever stage in Nottinghamshire in 2017 * source: Repucom; ** inc. est. on demand & online
At the start
On the route
The finish…
What will the event mean for Nottinghamshire? • Media coverage and the postcard effect • Economic impact and inbound tourism • Sports development and schools activity
The Tour delivers for local sponsors • Hosting of launch and branding across promotional campaign • Key local branding rights at event and association with biggest event in Britain’s fastest growing and most successful sport • VIP hospitality rights and access • Community partnership / Global Media / Digital rights / PA mentions • Corporate Social Responsibility and partnership with major event delivering for the Nottinghamshire community Put your business at the forefront of a major event in Nottinghamshire this year
Made Great in Britain ….. Get involved in your stage SweetSpot Group Ltd RATHBONE HOUSE, 4A HEATH ROAD, WEYBRIDGE, SURREY, KT13 8TB
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