The Netherlands September, 2019 Diederik Beutener Trade - PowerPoint PPT Presentation

The Netherlands September, 2019 Diederik Beutener Trade Commissioner Embassy of Canada to the Netherlands Atlantic Canada Webinar @TCS_SDC @TCS_SDC

Canada and the Netherlands The Netherlands Canada Area Rank 41,543km² 9,984,670km² (134 th ) (2 nd ) Population Rank 17,316, 700 37, 468, 900 (2019) / 67th (2019) / 38th Density Rank 408/km² 4/km² (28 th ) (219 th ) GDP per capita $71,543 (CAD) $62,285 (CAD) 2018 2018 240 times smaller than Canada with almost 50% of the population @TCS_SDC

The Netherlands: Why? • “ Gateway to Continental Europe” • Competitive corporate tax rate • Skilled, multilingual workforce • GDP growth 2.6% (2018) • Strong cultural & historical links • International Business Climate:~160 Cdn firms in the NL @TCS_SDC

The Netherlands: Priority Sector: Agri-food & Seafood • Largest agrifood trading hub in Europe • Second largest exporter of agrifood worldwide • Dutch buyers/distributors purchasing for global markets • Canadian exports: live/frozen lobster, fish oils, processed shrimp, grains, oilseeds, blue/cranberries • Increased per capita expenditures on fish and seafood year over year • Organic market growing @TCS_SDC

@TCS_SDC

The Netherlands: Doing Business… • Have a strong value proposition – strong competition! • Be patient and persistent • Visit the market and maintain regular communication • Be prepared to adapt your strategy re: packaging, prices etc. • Can be a good “test market” for starting in Europe • Very connected marketplace : strong e-commerce and social media use @TCS_SDC

TCS Guides for Canadian Companies http://www.international.gc.ca/gac-amc/campaign-campagne/ceta-aecg/index.aspx?lang=eng @TCS_SDC

Other Resources www.edc.ca https://international.gc.ca/CanExport https://www.tradecommissioner.gc.ca/exporters- exportateurs/guide-exporting-guide-exportation.aspx?lang=eng @TCS_SDC

Tariff Finder • The Canada Tariff Finder will: • Give you the rates for current and subsequent years • Compare tariff rates between export markets • Print your results or receive them by email https://www.tariffinder.ca/ @TCS_SDC 7

We’re here to help! Contact us at: HAGUE-td@international.gc.ca sameena.qureshi@international.gc.ca Melanie ter Meulen Sameena Qureshi Caroline Bolduc Diederik Beutener Judith Baguley Investment & Digital Senior Trade Science & Agri-Food & Sustainable @terMeulenCanada Commissioner Technology Greenbuild Technology @SameenaQ_TCS @Cdrobol @DiederikBeutene @JudithBaguley @TCS_SDC