The Massive Shift of Viewers Text does not work as well Video - PDF document

CAMP Presentation: Cheat Sheet for “What’s New in the Campground Industry” The Massive Shift of “Viewers”  Text does not work… as well  Video changes everything How We Got Here  10 Years Ago… a crazy idea  Experienced the “pain” of trying to find parks… created CampgroundViews.com o 3,000 Videos, 30,000 Photos, 16,000 Parks o 200,000 Campers per month (traffic currently up 85% Year over Year)  Bootstrapped and the “grind” o Worked with hundreds of parks and organizations including:  Ocean Lakes  KOA (Corporate and Franchises)  RVIA  California State Parks  Riverside County Parks  US Forest Service o Results are speaking for themselves  244% increase in online reservations, doubling length of stays, 40% drop in call volume! o Make a concerted effort to engage, discuss, learn and share throughout the entire industry  This brings me here today to speak with you and share what we see as the “new” coming towards you. It All Starts with Campers  They have really, finally, changed o “2 nd Wave Boomers” o Millenials and all of the other non-boomer demos  Their expectations, experience and habits have changed o Start their journey “online”… and WANT to finish it here too. o They have no frame of reference that says camping should be _____  First time in modern history that the industry can really define what camping is, should look like and should act like. o The only reference they have is all of those other accommodation and recreation type businesses they have visited. 1 of 3 Mark Koep CampgroundViews.com mark@campgroundviews.com 805-341-3828

CAMP Presentation: Cheat Sheet for “What’s New in the Campground Industry” o North American Camping Report from KOA is simply documenting this overall trend.  Campers don’t become campers by magic… they buy RVs first. Okay Maybe it Starts with the Manufacturers and Sales  Record Sales of RVs (Until recently) o What’s going on with the 27% drop in sales?  Recession?  Or maybe something a little bit more close to home…  Remember we have “different” customer o RVing is a “thing” not an all the time “life”  Massive Consolidation and Conglomerates o Thor, Forest River, Winnebago o Camping World/ Gander Mountain  Wide Selection of Models and Floorplans  The Biggest Thing is Tech and Off-Grid Tech o RVs are loaded to the gills with tech that wants internet  But internet kind of sucks at a lot of parks! o RV tech is “cool”… but does it work? o Off-the-Grid is a BIG DEAL for you and your members… this is the biggest game changer this industry has ever faced.  What happens if all of your guests no longer need electric service? What about water or sewer? What do parks provide of value?  On the flip side what if a portion of your guests absolutely need electric in order to charge their car and RV?  There are ALREADY RVs being sold that can go 1 week very comfortably without ever needing to hookup! Okay Maybe it Actually Starts with Parks  Demand has never been higher than it is right now o We see no regional issues within the US. This will be a record breaking year for the campground industry. o Massive interest in buying, building, owning and operating RV parks, and campgrounds  Very large pockets chasing parks  Valuations are sky high  In areas that allow development… it is going crazy 2 of 3 Mark Koep CampgroundViews.com mark@campgroundviews.com 805-341-3828

CAMP Presentation: Cheat Sheet for “What’s New in the Campground Industry”  Demand is largest near major destinations and major cities… the two places where it is most difficult to build/  For existing park owners they now have some choices: o never been a better time than now to raise rates o amenities need to keep up and this cycle will raise all the boats o also allows owners to get more specialized. Parks can be destinations, long term homes, seasonal parks, park models only, Glamping destinations, etc  Big problem is a lack of focus and pro-business sense o Generalities of park operators o Want to run something easy, relax and enjoy family o You are in the hospitality business o If guests start online… how are parks doing online?  Websites  Online Reservations  Photos  Videos  Reviews  Social Media  Digital Advertising MORE WILL BE ADDED AS THE EVENT COMES TOGETHER A Sneak Peek at the Future We are Bringing Thank you 3 of 3 Mark Koep CampgroundViews.com mark@campgroundviews.com 805-341-3828