The Internet of Things Towards Ubiquitous Connectivity S. - PowerPoint PPT Presentation

The Internet of Things Towards Ubiquitous Connectivity S. Willenegger, VP Technology IoT Summit, Brussels, June 2010

Mobile Services Are Becoming the Center of Life 2

Enabled by Connectivity Platforms Broadening Platform Capabilities  Efficient data transmission  Low power operation  Connectivity  Location capability  Sensing capability 3

The Internet of Things 4

IoT Covers a Lot! Let’s focus on common enablers 5

The Networking of Things From One to Many Attach Points  Attached to a specific device (1980s)  Serial / Parallel / USB / Bluetooth  Attached to a specific network (1995s)  LAN / WLAN  Attached through the Cloud (2010s)  VPN / MIP + {LAN / WLAN / WWAN} 6

Attached Anywhere From Vertical to Horizontal Connectivity  Connectivity service provided by 3 rd party  Global network of inter-connected service providers  Primary value: connectivity abstraction  Independent from site infrastructure & access rights  Potential to unleash the IoT  Adds another dimension in the ability to use “things”  New “things” become relevant with ability to connect anywhere 7

The Road to an IoT Ecosystem From Logical to Practical Abstraction  Device Integration  Device Certification  Device Maintenance  Service Provisioning  Service Integration 8

Device Integration In Progress but some parameters impact the ability to scale  Environment  Specific environmental & lifetime requirements prevent full leveraging of consumer platform scale & offering.  Connectivity  Multiplicity of WWAN radio frequency bands  Multiplicity of local connectivity options  HW Interface  General purpose interfaces  Vertical specific interfaces  API  In search of balance between scale & healthy competition & innovation  Some challenges eased by relying on modules 9

Device Certification Major challenge  Framework  Evolving away from handset centric framework  Need to move away from test once use once  Acceptance  Baseline testing +  Network Interoperability +  Operator acceptance +  Infrastructure acceptance !!!  Some challenges eased by relying on modules  Certification remains a challenge even for module providers 10

Device Maintenance Scratching the surface  Expected device lifetime is higher  2 years for typical consumer device  5, 10, 20 years for things!  Expectation that device software should be updated  Configuration  Enhanced software functionality  Security  Is the device still “accepted” after software update?  Modularity & certification 11

Service Provisioning Efficiency vs Flexibility? Can’t we have both?  Diverging distribution channels  Resulting from horizontalization  Market looking for enhanced models  The SIM card – Friend or Foe?  Example: iPad  “Please go to an xyz shop to activate your 3G SIM card”  Expecting to be able to change provider during lifetime of device  But durability is moving the market towards non removable SIM (component)  Subscription Management  Aggregators offering global management  Sponsored connectivity  Example: Amazon Kindle  Can this be established generically? 12

Service Integration The Chicken and Egg Challenge!  Access & transmission to/from devices (horizontal)  Identification of devices  Management of device fleet  Management of data traffic between things  Management of device access properties  Interaction through common APIs  E.g.: Ongoing ETSI service layer definition  Use of the device functionality (vertical)  Common API and meta structures  Beyond scope of connectivity  Expected to take place within respective verticals 13

What are we doing? Efforts to deliver scale & abstraction  Embedded Connectivity  WWAN Chipset & Systems (horizontal)  Supplying world leading module providers  Leading industry task force on certification for new devices  Gobi (vertical – consumer electronics)  Common HW interface  Global certification and acceptance  Enhanced Connection Manager  Common API  Sponsored connectivity  May expand into other verticals  Wearable Mobile Devices (horizontal)  Low Power Compact Modules 14

Gobi Now Available > 100 different devices Extending wireless leadership to all connected devices PAGE 15 QUALCOMM CONFIDENTIAL AND PROPRIETARY

Gobi Anywhere Expansion – Common API = 3G/4G Connectivity The Internet, Wherever You Are Gobi Technology:  Expanding on Qualcomm’s leadership in Connectivity  Moving across various platforms including CE, Computing, M2M …  Powering an enhanced user experience PAGE 16 QUALCOMM CONFIDENTIAL AND PROPRIETARY

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What are we doing? Efforts to deliver scale & abstraction  Service platform & management  nPhase M2M (horizontal)  Qualcomm, Verizon, Vodafone initiative  Qualcomm Enterprise Services (vertical - transportation)  Roots in transportation vertical since 1987  Evolving towards broader automotive industry  inGeo (vertical - trackingl)  Asset Tracking & Monitoring  People Safety 19

Where are we? IoT is in the early 90s of cellular voice communication  Cellular data connectivity enabling IoT  First horizontal in a world of verticals  The Vision can become reality  Potential for growth & scale  Cellular to focus on enabling connectivity abstraction  Certification, Provisioning, Access service layer  Common device interfaces in support of integration  Verticals & their suppliers to focus on  Integration of wide area connectivity capability  Communication, Location, Remote sensing & controlling  Common service platforms & API 20

Thank You 21