the importance of accurate data WALDER AMAYA - PowerPoint PPT Presentation

Jan 05, 2024 •256 likes •345 views

+ the importance of accurate data WALDER AMAYA walder.amaya@apexmobilemedia.com CHRIS LOMBARDI chris.lombardi@apexmobilemedia.com DANIELLE HANSON danielleh@thinknear.com MOBILE IS POWERFUL nomophobia: the feeling of panic or stress

+ the importance of accurate data WALDER AMAYA walder.amaya@apexmobilemedia.com CHRIS LOMBARDI chris.lombardi@apexmobilemedia.com DANIELLE HANSON danielleh@thinknear.com
MOBILE IS POWERFUL “nomophobia”: the feeling of panic or stress people experience when they are unable to use or access their phone 66% 73%+ 20% OF PEOPLE SLEEP NEXT TO THEIR PHONES OF PEOPLE WOULD RATHER OF PEOPLE SUFFER GO SHOELESS FOR A WEEK 72% FROM THAN TEMPORARILY NOMOPHOBIA RELEASE THEIR PHONES. OF PEOPLE STAY WITHIN 5 FEET OF THEIR PHONES THE MAJORITY OF THE TIME
evolution of location. This report focuses on helping marketers understand: The current state of location data quality in the mobile ecosystem The evolving use cases associated with location data Analytics Targeting Creative Measurement Download your copy at thinknear.com/location-score-index-q4-2017
STATED USER LOCATIONS WHAT IS LOCATION ACCURACY? A MEASURE OF RELIABILITY TO ENABLE ACCURATE AUDIENCE TARGETING 37% 35% 28% ACTUAL USER LOCATIONS OF IMPRESSIONS OF IMPRESSIONS OF IMPRESSIONS ACCURATE ACCURATE OFF BY MORE WITHIN WITHIN THAN 100,000+ 100 METERS 100-100,000 METERS (FOOTBALL FIELD) METERS (6 MILES)
ALL DATA IS NOT GPS CREATED EQUALLY WI-FI CELL TRIANGULATION IP ADDRESS USER REGISTRATION
HOW WE VERIFY LOCATION ACCURACY AD REQUEST SENT LOCATION SCORE INACCURATE DATA WITH LOCATION DATA PLATFORM FILTERING ELIMINATED ACCURATE DATA FEEDBACK USED FOR AUDIENCE LOOP IDENTIFICATION AD SERVED TO MOBILE USER MOBILE AUDIENCE THE ACCURACY OF DATA FILTERING IS CONTINUOUSLY IMPROVED USING PANEL REAL PEOPLE FROM THE AUDIENCE PANEL AND ADVANCED MACHINE LEARNING
THANK YOU WALDER AMAYA walder.amaya@apexmobilemedia.com CHRIS LOMBARDI chris.lombardi@apexmobilemedia.com DANIELLE HANSON danielleh@thinknear.com

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