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The Imaginarium Advertising Campaign Strategy Kelly Bast, Aly Ruwe, - PowerPoint PPT Presentation

Sep 11, 2023 •389 likes •552 views

The Imaginarium Advertising Campaign Strategy Kelly Bast, Aly Ruwe, Shannon Weeks Our Agency Our Client The Imaginarium Tagline: Antiques, Collectibles & More, Buy - Sell - Trade Three locations: Benson, Midtown and Downtown

  1. The Imaginarium Advertising Campaign Strategy Kelly Bast, Aly Ruwe, Shannon Weeks

  2. Our Agency

  3. Our Client The Imaginarium Tagline: Antiques, Collectibles & More, Buy - Sell - Trade ● Three locations: Benson, Midtown and Downtown ● Etsy Account ● Three Facebook pages

  4. SWOT Analysis Strengths: Weaknesses: Opportunities: Threats: ● ● ● ● The Brass Fun & interesting Only advertise on Not a lot of atmosphere Facebook competition with Armadillo ● ● ● Niche Market Friendly staff Three separate advertising ● ● It’s an interesting of people shop New merchandise Facebooks ● daily Posts lack variety and business that has for antiques ● ● Competition in Unique shopping have bad grammar the potential to ● Benson, Old experience Not consistent attract more people ● Buy, sell and trade branding if marketed Market and ● ● Owner doesn’t know Midtown One-of-a-kind items correctly ● ● Connect with tagline Can draw interest ● audience Not everyone is aware from out-of-towners ● of all locations Junkstock

  5. Target & Secondary Audience Target Audience: Secondary Audience: ● 20-years-old (around this age) ● 40-year-olds and older ● Male and Female ● Male and female ● All ethnicities ● All ethnicities ● Middle-class ● Middle-class to upper-class ● Every level of Education ● Every level of education ● Interested in collectible, non- ● Looking for specific items to add specialized items to their current collection

  6. The Big Idea The Imaginarium is a cool and fun place to shop.We want to portray to our target audience the following: ● The Imaginarium offers a unique shopping experience ● The Imaginarium offers the opportunity for their customers to buy, trade and sell their items ● Collecting can be a great hobby for any age

  7. Newspaper Ad ● Omaha World Herald ● Posted on Saturdays in the Midlands section ● Attract folks looking for something to do

  8. Magazine Ad ● Omaha Magazine ● Run: June, July and August ● Summer months attract many travelers ● Reaching masses through many forms of advertising will help the magazine ad thrive

  9. Billboard ● Lamar Billboards ● Run: 7 months on and off between other advertisments ● Three: o Along I-80 close to 72nd o Close to the airport o Along I-80 between Lincoln and Omaha

  10. Direct Mail ● Omaha World Herald ● Mailed: End of May to catch the local folks before they go on their summer vacations

  11. Online Ad ● Omaha Magazine ● Run: Slow months of the year to keep the subscribers thinking about The Imaginarium

  12. Radio Ad :30 Sec ● Channel 94.1 ● Run: Around 5 p.m. to catch those on their way home from work.

  13. Story Board

  14. Social Media Strategy Facebook ● Unify all the Facebook pages into one o Specify location in each post ● Engage more with followers on Facebook “The Imaginarium’s monthly “How old is it?” is finally here! o Ex. Monthly contest Can you guess when this antique was made? First person to guess correctly receives a 40% discount on one item in the store. (Discount will be accepted at all locations, excluding clearanced items).”

  15. Instagram ● Create Instagram page to promote store sales and upload pictures of new merchandise “This weekend only! Stop in today! (all three locations) #theimaginarium#sale.”

  16. Executive Summary: Our Vision ● To make the target audience want to shop at The Imaginarium for antiques by advertising that the store is fun, cool and unique. ● We will do this with our print ads, billboard ad, radio ad and online ad. We Don’t Coast: We Collect

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