The Fruitridge Finger Final Design Portfolio
The Issue The “Fruitridge Finger” is an area of unincorporated Sacramento County almost completely surrounded by the City of Sacramento. As not part of the City of Sacramento, the Finger does not receive the same services the City of Sacramento does.
City of Sacramento Peculiar Location & Shape
Pop. 5,554 Median household income: $24,938 Poverty rate: 38.8% Median property value: $151,600 47.7% Hispanic | 20.5% Asian |13.8% White 53.5% speak a non-english language Homeownership rate: 33.6%
City vs. County City County County and city representation County representation Two bulky item pickups per year One bulky item pickup per year Concerns expressed to city officials Not always sure who to express concerns to-city or county?
Our Community Partner Activist organization ● Primarily interested in ● grassroots action New campaign ideas every ● year Currently exploring the ● idea of annexation
Organize Sacramento needed a tool to use for canvassing to start the conversation about annexation.
Our Design Guidelines Simple Informative Affordable Easy to to print carry to read
The Process
Meeting with Organize Sacramento and team discussions.
Preliminary Research & Mapping
Mock-ups
Refining the deliverable
Out in the field testing the material at a taco stand.
The Final Product
A One-Pager Perfect for canvassing ● Not too dense ● Good for sparking ● interest in the issue at hand.
Inform History, current situation, possible future Inspire Intended Remind people that they hold the power Outcomes Enpower With knowledge of their area, people can decide what change is necessary
The Final Deliverable A digital file for Organize Sacramento to print, modify if necessary, and use in canvassing.
1. Before defining your mission, make sure you’ve done comprehensive research. Lessons Learned 2. Talk to a variety of people, from experts to locals. 3. Assign roles and have a comprehensive but adaptable plan.
Recommend
More recommend
