Food in Eco Network – internationalization and global competitiveness of European SMEs in Food and Eco Logistics Sector – GA 783395 „The FoodNet project: a combination of Po food and logistic companies to tackle new market opportunities ” Objectives, working method/Agnieszka Kowalska, Maciej Urbaniak, Lodzistics – Project Coordinators This presentation was co-funded by the European Union ’s COSME Programme (2014-2020)
Project overview Title: „Food in Eco Network – internationalization and global competitiveness of European SMEs in Food and Eco Logistics Sector” Duration: 24 months (12.2017 – 12.2019) Co-financing: European Union ’s COSME Programme (2014-2020), COSME-2016- CLUSTER-1A - support the establishment of European Strategic Cluster Partnership – Going International (ESCP-4i) Call: COS-CLUSINT-2016-03-01
Partners LODZistics : Logistics Business Network of Central Poland (Poland) Logistics in Wallonia (Belgium) Latvian Logistics Association (Latvia) AgroTransilvania Cluster (Romania) Coexphal - Association of Fruit and Vegetable Producer Organisations of Almeria (Spain)
The main objective Establish and sustain an EU wide meta-cluster as a long term European Strategic Cluster Partnership-Going International supporting clusters and business network organisations, their SMEs and other cluster members collaborating for innovation , market-uptake , and marketing of competitive products , services and technologies in the field of food and eco-logistics and support SMEs in global competition . Development and integration of meta-custer resources Benefiting from the synergy effect to go internartional
Main pillars of the project (1/2) Cooperation between SMEs in food market clusters (enhance their capability to be more competitive on the market including developing countries markets). Cooperation between clusters to improve business processes and learn from new business models with an interdisciplinary approach. Food companies will gather the knowledge how to manage their supply-chain processes in a more effective way thanks to the cooperation with different clusters. The cooperation will results in building solid partnership and bring added value to all participants. FoodNet final conference, November 27 th , 2019, Liège
Main pillars of the project (2/2) Eco-management. Network will be also aimed at lowering negative impact on environment. It will be possible by knowledge sharing (soft-skills improvement) and technological potential of SMEs from clusters. Going to the excellence by knowledge – sharing with new market partners. Added value arises not only by getting the knowledge how to manage the processes and cooperate but also by know how transferred to the developing countries. FoodNet final conference, November 27 th , 2019, Liège
Target groups SMEs [in particular from the following sectors: the food sector (fresh, bio, eco), the logistics sector, the ICT sector, the energy sector; suppliers, distributors/buyers] Research institutions Sectoral organisations (producer groups, clusters, business environment institutions) Regional authorities FoodNet final conference, November 27 th , 2019, Liège
Project activities Formulating interests of SMEs and the WP1 Management meta-cluster Success factors, good practices WP2 Value Added Eco Network Organisation and funding of meta - cluster WP3 FoodNet Go life Development of training materials and WP4 Roadmap development local trainings organisation Internationalisation strategy plan, WP5 Dissemination & comm. branding, marketing, roadmap FoodNet final conference, November 27 th , 2019, Liège
Schedule FoodNet final conference, November 27 th , 2019, Liège
WP1 Management Organizational structure Coordination Quality assurance Evaluation Communication Ethics guidelines
WP5 Dissemination and communication Dissemination and Communication planning, evaluation and feedback Implementation of Dissemination and Communication activities – Graphical visualisation and templates – Website www.foodnet-project.eu – Leaflet, roll-up banner – Social media – Events
WP5 Dissemination and communication
WP2 Value Added Eco Network T 2.1 Initial analysis; Formulating and structuring interests of SMEs and the Cluster • Gathering of SME interests / needs • Formulating interests and potential of the Cluster • Survey. Exploring demand/needs in non-EU countries and potential for creating high value food chains to & from non- COSME participating countries • Identifying potential partners in EU and potential third countries partners FoodNet final conference, November 27 th , 2019, Liège
WP2 Value Added Eco Network T 2.2 Elaboration of an Internationalization Strategy plan • Setting priorities and priority target countries • Mapping of existing and needed competencies, potential co-operation and expected synergies, elaborating an asset map within Eco Network for competence sharing. • PEST analysis • Product groups for potential export • Elaboration of SWOT analysis according to set goals of the Cluster • Elaborating joint Eco Network identity and branding. FoodNet final conference, November 27 th , 2019, Liège
WP2 Value Added Eco Network T 2.2 Elaboration of an Internationalization Strategy plan Essential competencies for exporters of foodstuffs: • Technical skills related to food processing, food technology and other disciplines • Practical skills and expertise. Food legal knowledge • Capacity to check compliance with current legislation • Promotion of innovation in working methods and optimisation of production • Management and control of food safety • Product quality, legislation and health FoodNet final conference, November 27 th , 2019, Liège
WP2 Value Added Eco Network T 2.2 Elaboration of an Internationalization Strategy plan Self-assessment of competencies • Study competitors • Export management • Do market research • Problem solving capacity • Leadership and people management • Planning skills • Communication skills • Organisational ability • Customer orientation FoodNet final conference, November 27 th , 2019, Liège
WP2 Value Added Eco Network Self-assessment of competencies - LODZISTICS FoodNet final conference, November 27 th , 2019, Liège
Self-assessment of competencies - ATC FoodNet final conference, November 27 th , 2019, Liège
Self-assessment of competencies - COEX FoodNet final conference, November 27 th , 2019, Liège
Self-assessment of competencies - LIW FoodNet final conference, November 27 th , 2019, Liège
Self-assessment of competencies - LLA FoodNet final conference, November 27 th , 2019, Liège
Self-assessment of competencies - ALL There is good potential for internal exchange of experiences and mutual learning within the Meta-cluster . FoodNet final conference, November 27 th , 2019, Liège
SWOT analysis matrix for FoodNet meta cluster FoodNet final conference, November 27 th , 2019, Liège
Product and target market identification FoodNet final conference, November 27 th , 2019, Liège
WP2 Value Added Eco Network T 2.4 Local trainings for clusters The following trainings’ topics were selected by Project partners to develop the training manuals: Globalization and supply chain management. Characteristics of target market countries: China, USA and Middle- East. Legal aspects of internalization in the area of selected markets. Sanitary and phytosanitary requirements for exporters in target market countries. Ensuring security by effective contracting. Transport requirements and options to reach the market. Negotiation: how to make good sales in an international deal. FoodNet final conference, November 27 th , 2019, Liège
WP3 Food Go life Meta-cluster mission & vision Mission “To become an Integrator Pole of commercial, research, innovation, technological transfer and sustainable development of the European agri-food sector (supporting the sustainable competitiveness of the agro-industrial sector by internationalisation )”. Vision “To become the main active and viable partner for cluster and a good practice model for European associative work in field of Food in Eco Network”.
Meta-cluster objectives General objective: “ To support the sustainable competitiveness of the agro-industrial sector by internationalisation ”. Specific objectives: • Enhance internationalisation capacity in the field of agri-food ; • Increasing the competitiveness of the European agri-food sector; • Encourage the creation and / or development of associative structures; • Integration of producers, logistic companies and associative structures into the value chain; • Supporting the development of local and regional initiatives; • Enhance RDI (Research, Development and Innovation) capacity in the field of Bio-economy.
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