First Impressions Presentation and Headshot Coaching Demo Chris Joyce 502-639-9557 The First Impression “What You Are Telling Clients Without Saying A Word!” An effective Social Media presence can really give you a positive head start when interacting with a client for the first time. The discussion today will direct your attention to the client facing portrait you have and how to add JUICE to it! The Social Media Profile Headshot. How many of you use social media as part of your online presence? Have a headshot you like? This info and demo is for those who want to gain additional skill to up their headshot game! You should walk away with the knowledge of what makes a great profile image. And during the demo today, you will get to watch the progression of how an image with JUICE is created. In just a single photograph, you can build a competitive edge and attract more clients. Having a great headshot is important and requires effort. The balanced mixture of light, posing, interaction, wardrobe and environment is the path to getting the JUICE.
Social Media – First Impression Take yourself serious Your First Impression Look like a person that people TRUST! “Look Like You’ve Made It” “It Has JUICE!” ADV-- If you don’t have a professional profile image on social media, you will not be taken serious about your profession. Your portrait can turn people away or inspire them to connect with you. ADV-- Online First impressions are critical in today’s environment of click and go. You ONLY get ONE!!! BUT, you get ONE chance with many, many people every day! ADV-- You get less than a fraction of a second, before that person moves on to make your impression. This may not seem fair. It’s actually no different that the impressions you make when meeting someone for the first time. The difference is you are not present with verbal and non-verbal cues that round out an in person meeting. So, what can you do?.... ADV-- You want your image to exude confidence, “look like you’ve made it” while being approachable. Someone you want to do business with. A pleasant person. ADV-- What does your profile look like? *if possible pull up on monitor for discussion a volunteer’s profile What does your profile image portray? Party Boring Can’t recognize Etc.
Social Media – First Impression Trust – Brand ‐ Positive You are being judged First Impressions ZERO Chance ADV-- Ask yourself Do I use the same image across all social media platforms? Does my online presence support my efforts to build my reputation as someone who can solve problems and can be trusted? Does it help people to interact with my name and brand in a positive way ADV-- Instant judgments are made about you based on what prospects find in your social media channels. ADV-- First impressions – regardless of how valid they are – influence our feelings toward the other person. ADV-- In the Virtual World, you will have ZERO chance of changing any first impressions that are made about you online. Potential prospects or clients who view the “Online You” and fail to connect in a positive way, will just simply move on. Social Media – First Impression Positive Informative Personal Brand Who You Are Online IS Who YOU Are!
ADV “ Anything you do Online Stays Online ” Agreed? ADV What can you do? ADV Be positive ADV Be informative Avoid Poorly written profiles Incomplete or outdated profiles Photos that aren’t supportive or no photo Extremely opinionated political or religious postings and discussions TMI – too much information about personal issues ADV Your Social Media profiles are a direct reflection of your personal brand! The right headshot can say a lot about you. ADV Until your prospect meets you by phone or in person… Using any sort of photo as your headshot simply isn’t enough today! Who You Are Online IS Who YOU Are! The Visible You – First Impression Your Look Essential For Success Consistent My focus today is your online portrait…. The Headshot -- I want you to have the information needed to strengthen your ability of making a solid impression and one that delivers for you! – When thinking about the professional sites of Social Media such as a business website or Linkedin, not using the right image could set you back and undermine any effort you make to present yourself to potential clients.
How long does it take to fix a less than optimal first impression? – Long to Never -- Ensure that you have a professional headshot on all your profiles – including Facebook. The profile photo is the most important image on any social media. Professional means you leave your cat, dogs, kids, vacation, college buddies, cool sunglasses, and bottle of beer out of the picture. You don’t want to come off looking less than professional. What Makes a Good Image/Portrait? Very Simple – Be Pleasant A genuine smile has a significant impact on other people’s perceptions of your competence, likeability, and influence. Make it a practice to post the same headshot on ALL of your social media profiles. Your image is your brand. You want it to stick! You want it to have “JUICE”. A new study published in Social Psychological and Personality Science found that someone’s first impressions of you from a photograph are likely to stick, even after you meet in person. And those impressions will strengthen with time. Update the image at least every 3 years with annually as the goal. Having a Social Media profile without a cover photo is like having a brick-and-mortar business without a store sign. Professional Headshot Goals Have Fun Clean or Monotone background. If environmental, stay in your swim lane, related to what you do. (Builder, construction site)
Use Fantastic light. You want the best possible light to get the proper skin tone and exposure. Keep it Just You. Friends are nice, your profile should feature just you. Lose Distracting Elements such as Jewelry, heavy makeup, etc. Do take away from the essential YOU. Be Patient Use a headshot. Face and Eyes. There is serious science backing this up. Trust begins with the eyes. The very windows into who you are. Use Cropping to ensure the personality gets through. Be Specific in your Purpose - Confidence with Approachability – Create the JUICE Confidence This comes from the eyes Avoid looking lost Be the person that will get the job Done! Approachability This is achieved with the mouth Be pleasant Not too Party Not too Aggressive Someone who is Likeable and will Listen.
“Professionals are at their best, regardless” Bill Gove Social Media – First Impression Professional The Best YOU, You Can Be The Online YOU Confidence with Approachability People like People, not companies. Being online as a professional is essential. Being the Best YOU, You Can Be, is your responsibility to yourself! Cultivate the Online You Positive; Informative; Someone they can trust. Use this information to get a Headshot with JUICE. Put the image everywhere. Business website, email signatures, facebook, linkedin, etc. Make your First Impression of You the best you can offer! Your best clients want to deal with people, not companies. Real faces are what people are looking for when they are doing their research. Use a headshot that works as hard as you do! One that has JUICE. Confidence with approachability.
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