Build ENCOUNTERS ? Pick me! Pick me! Pick me! Pick me!
Build ENCOUNTERS ? Pick me! Pick me! Pick me! Pick me!
Build ENCOUNTERS ? Pick me! Pick me! Pick me! Pick me! Pick me! Pick me!
Build ENCOUNTERS ? Pick me! Pick me! Pick me! Pick me! Pick me! Pick me!
Build ENCOUNTERS ? Pick me! Pick me! Pick me! Pick me! Pick me! Pick me!
Build ENCOUNTERS ? Pick me! Pick me! Pick me! Pick me! Pick me! Pick me!
Build ENCOUNTERS ? Pick me! Pick me! Still just one “client”! Pick me! Pick me! Pick me! Pick me!
Build ENCOUNTERS ? So hearing care is about going deaf and needing hearing aids… Still just one “client”!
Build ENCOUNTERS ? So hearing care is about going deaf and needing hearing aids… Still just one “client”! Well I’m not ready!
Build ENCOUNTERS Adjust existing system Hearing technology PSAPs The Ready
Build ENCOUNTERS Tinnitus Hearing at work or Wax school Removal Medico- Adjust Custom Legal existing earphones system Hearing Protection Hearing Swim technology Plugs Hearing Checks PSAPs Memory The Ready & Cognition
Build ENCOUNTERS So hearing care is Tinnitus about maximising and Hearing at work or maintaining best Wax school Removal possible hearing! Medico- Adjust Custom Legal existing earphones system Hearing Protection Hearing Swim technology Plugs Hearing Checks PSAPs Memory The Ready & Cognition
Build ENCOUNTERS So hearing care is Tinnitus about maximising and Hearing at work or maintaining best Wax school Removal possible hearing! Medico- Adjust Custom Legal existing earphones system Hearing Protection Hearing Swim That means it’s technology Plugs relevant to me! Hearing Checks PSAPs Memory The Ready & Cognition
Build ENCOUNTERS So hearing care is Tinnitus about maximising and Hearing at work or maintaining best Wax school Removal possible hearing! Medico- Adjust Custom Legal existing earphones system Hearing And me! Protection Hearing Swim That means it’s technology Plugs relevant to me! Hearing Checks PSAPs And me! Memory The Ready & Cognition
Build ENCOUNTERS So hearing care is Tinnitus about maximising and Hearing at work or maintaining best Wax school Removal possible hearing! Medico- Adjust Custom Legal existing earphones system Hearing And me! Protection Hearing Swim That means it’s technology Plugs relevant to me! Hearing Checks And my parents. PSAPs And me! Memory And my colleagues! The Ready & Cognition
Build ENCOUNTERS Tinnitus Hearing at work or Wax school Removal Medico- Adjust Custom Legal existing earphones system Hearing Protection Hearing Swim technology Plugs Hearing Checks PSAPs Memory The Ready & Cognition
Build Hearing ENCOUNTERS Checks Having my hearing checked means… Others think my hearing is bad I am going deaf I need hearing aids If you go, you’re admitting that to everyone. Are you ready for that?
s t h g u o h T Feelings Actions
This is for bad This is for smelly breath – so armpits – so that’s what you you must smell. must have
This is for bad This is for smelly breath – so armpits – so that’s what you you must smell. must have NO! Using PREVENTS these social problems Doing so is NORMAL and shows you are socially responsible
The Hearing Check NO! Using PREVENTS these social problems Doing so is NORMAL and shows you are socially responsible
The Hearing Check What problems does it prevent? NO! Using PREVENTS these social problems Doing so is NORMAL and shows you are socially responsible
What problems does it prevent? NO! Using PREVENTS these social problems Doing so is NORMAL and shows you are socially responsible
the new RevolutioX hearing aid
the new RevolutioX hearing aid Because today has no rewind
the new RevolutioX hearing aid Because today has no rewind
the new RevolutioX hearing aid Because today has no rewind
the new RevolutioX hearing aid Because today has no rewind
the new RevolutioX hearing system Because today has no rewind
the new RevolutioX hearing system Because today has no rewind
the new RevolutioX hearing system Because today has no rewind
The PURPOSE of hearing technology is to keep you at your best.
The PURPOSE of hearing technology is to keep you at your best. It keeps you connected –preventing you fading away.
Build Hearing ENCOUNTERS Checks Having my hearing checked means… Getting your hearing checked regularly is good for and society.
Build Hearing ENCOUNTERS Checks Having my hearing checked means… I am being normal and sensible! I know I’m not mishearing! Makes me look good! Getting your hearing checked regularly is good for and society.
Build Hearing ENCOUNTERS Checks 1 Make it for everyone Get a baseline for your hearing Routinely check it throughout life
Build Hearing ENCOUNTERS Checks 1 Make it for everyone Get a baseline for your hearing Routinely check it throughout life
Build Hearing ENCOUNTERS Checks 1 Make it for everyone Get a baseline for your hearing Routinely check it throughout life
Build Hearing ENCOUNTERS Checks 1 Make it for everyone 2 Shift from detecting loss to preventing loss
Build Hearing ENCOUNTERS Checks 1 Make it for everyone 2 MISHEARING Shift from detecting loss to (not hearing loss) preventing loss
Build Hearing ENCOUNTERS Checks 1 Make it for everyone 2 Shift from detecting loss to preventing loss 3 Make not getting your hearing checked less acceptable socially
Build Hearing ENCOUNTERS Checks 1 Make it for everyone 2 Shift from detecting loss to preventing loss EYES TEETH HEARING 3 checked checked checked? Make not getting your hearing checked It’s just being wise to check hearing like eyes less acceptable socially
Build Hearing ENCOUNTERS Checks 1 Some things Make it for are best everyone noticed 2 before Shift from others do. detecting loss to preventing loss 3 Make not getting Like mishearing. your hearing checked less acceptable socially
Build Hearing ENCOUNTERS Checks 1 Make it for everyone 2 Shift from detecting loss to preventing loss 3 Make not getting your hearing checked less acceptable socially
Build Hearing ENCOUNTERS Checks 1 Make it for Are you everyone about to miss the best 2 conversation Shift from detecting loss to of your life? preventing loss 3 Make not getting your hearing checked less acceptable socially
Ease ENGAGEMENT Do they feel they belong ? Does the benefit outweigh the cost ? Do they have to fit around you or vice versa?
Ease ENGAGEMENT “ You never really understand a person until you consider things from his point of view… Until you climb into his skin and walk around in it. ” Atticus Finch in ‘To Kill a Mockingbird’ by Harper Lee
Ease ENGAGEMENT “ You never really understand a person until you consider Majority are working things from his point of Hearing “not bad” view… Internet savvy Until you climb into his skin and walk around in it. ” Not “old” Atticus Finch in ‘To Kill a Mockingbird’ by Harper Lee
Ease ENGAGEMENT “ You never really understand a person until you consider Busy. Busy. Busy! things from his point of Cost vs benefit! view… Self-taught expert! Until you climb into his skin and walk around in it. ” Best years ahead! Atticus Finch in ‘To Kill a Mockingbird’ by Harper Lee
Ease ENGAGEMENT Busy. Busy. Busy! i.e. Cost vs benefit! Someone like you Someone like me Self-taught expert! Best years ahead!
Ease ENGAGEMENT When & how can they see you? Busy. Busy. Busy! Cost vs benefit! How can they explore benefits? Are they patients or partners? Self-taught expert! Best years ahead! Do they feel stereotyped?
Ease ENGAGEMENT “We’re not competitor obsessed, we’re customer obsessed. We start with the customer and we work backwards . ” Photo of Jeff Bezos by Jurvetson (flickr)
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