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The E 3 Key The Secret Formula to Drive More Customers To Your Door - PowerPoint PPT Presentation

The E 3 Key The Secret Formula to Drive More Customers To Your Door Presented by Curtis J. Alcock Founder of Audira Create EXPOSURE Build ENCOUNTERS Ease ENGAGEMENT How will people know How will they come into contact How easy can


  1. Build ENCOUNTERS ? Pick me! 
 Pick me! 
 Pick me! Pick me!

  2. Build ENCOUNTERS ? Pick me! 
 Pick me! 
 Pick me! Pick me!

  3. Build ENCOUNTERS ? Pick me! 
 Pick me! Pick me! 
 Pick me! 
 Pick me! Pick me!

  4. Build ENCOUNTERS ? Pick me! 
 Pick me! Pick me! 
 Pick me! 
 Pick me! Pick me!

  5. Build ENCOUNTERS ? Pick me! 
 Pick me! Pick me! 
 Pick me! 
 Pick me! Pick me!

  6. Build ENCOUNTERS ? Pick me! 
 Pick me! Pick me! 
 Pick me! 
 Pick me! Pick me!

  7. Build ENCOUNTERS ? Pick me! 
 Pick me! Still just one “client”! Pick me! 
 Pick me! 
 Pick me! Pick me!

  8. Build ENCOUNTERS ? So hearing care is 
 about going deaf and needing hearing aids… Still just one “client”!

  9. Build ENCOUNTERS ? So hearing care is 
 about going deaf and needing hearing aids… Still just one “client”! Well I’m not ready!

  10. Build ENCOUNTERS Adjust 
 existing system Hearing 
 technology PSAPs The Ready

  11. Build ENCOUNTERS Tinnitus Hearing 
 at work or Wax school Removal Medico- Adjust 
 Custom Legal existing earphones system Hearing Protection Hearing 
 Swim 
 technology Plugs Hearing Checks PSAPs Memory 
 The Ready & 
 Cognition

  12. Build ENCOUNTERS So hearing care is 
 Tinnitus about maximising and Hearing 
 at work or maintaining best Wax school Removal possible hearing! Medico- Adjust 
 Custom Legal existing earphones system Hearing Protection Hearing 
 Swim 
 technology Plugs Hearing Checks PSAPs Memory 
 The Ready & 
 Cognition

  13. Build ENCOUNTERS So hearing care is 
 Tinnitus about maximising and Hearing 
 at work or maintaining best Wax school Removal possible hearing! Medico- Adjust 
 Custom Legal existing earphones system Hearing Protection Hearing 
 Swim 
 That means it’s technology Plugs relevant to me! Hearing Checks PSAPs Memory 
 The Ready & 
 Cognition

  14. Build ENCOUNTERS So hearing care is 
 Tinnitus about maximising and Hearing 
 at work or maintaining best Wax school Removal possible hearing! Medico- Adjust 
 Custom Legal existing earphones system Hearing And me! Protection Hearing 
 Swim 
 That means it’s technology Plugs relevant to me! Hearing Checks PSAPs And me! Memory 
 The Ready & 
 Cognition

  15. Build ENCOUNTERS So hearing care is 
 Tinnitus about maximising and Hearing 
 at work or maintaining best Wax school Removal possible hearing! Medico- Adjust 
 Custom Legal existing earphones system Hearing And me! Protection Hearing 
 Swim 
 That means it’s technology Plugs relevant to me! Hearing Checks And my parents. PSAPs And me! Memory 
 And my colleagues! The Ready & 
 Cognition

  16. Build ENCOUNTERS Tinnitus Hearing 
 at work or Wax school Removal Medico- Adjust 
 Custom Legal existing earphones system Hearing Protection Hearing 
 Swim 
 technology Plugs Hearing Checks PSAPs Memory 
 The Ready & 
 Cognition

  17. Build Hearing ENCOUNTERS Checks Having my hearing checked means… Others think my hearing is bad I am going deaf I need hearing aids If you go, you’re admitting that to everyone. 
 Are you ready for that?

  18. s t h g u o h T Feelings Actions

  19. 
 
 
 
 
 
 
 
 This is for bad This is for smelly breath – so 
 armpits – so 
 that’s what you you must smell. must have

  20. 
 
 
 
 
 
 
 
 This is for bad This is for smelly breath – so 
 armpits – so 
 that’s what you you must smell. must have NO! Using PREVENTS these social problems Doing so is NORMAL and shows you are socially responsible

  21. The 
 Hearing 
 Check NO! Using PREVENTS these social problems Doing so is NORMAL and shows you are socially responsible

  22. The 
 Hearing 
 Check What problems does it prevent? NO! Using PREVENTS these social problems Doing so is NORMAL and shows you are socially responsible

  23. What problems does it prevent? NO! Using PREVENTS these social problems Doing so is NORMAL and shows you are socially responsible

  24. the new 
 RevolutioX hearing aid

  25. the new 
 RevolutioX hearing aid Because today has no rewind

  26. the new 
 RevolutioX hearing aid Because today has no rewind

  27. the new 
 RevolutioX hearing aid Because today has no rewind

  28. the new 
 RevolutioX hearing aid Because today has no rewind

  29. the new 
 RevolutioX hearing system Because today has no rewind

  30. the new 
 RevolutioX hearing system Because today has no rewind

  31. the new 
 RevolutioX hearing system Because today has no rewind

  32. The PURPOSE of hearing technology is to keep you at your best.

  33. The PURPOSE of hearing technology is to keep you at your best. It keeps you connected 
 –preventing you fading away.

  34. Build Hearing ENCOUNTERS Checks Having my hearing checked means… Getting your hearing checked regularly is good 
 for and society.

  35. Build Hearing ENCOUNTERS Checks Having my hearing checked means… I am being normal and sensible! I know I’m not mishearing! Makes me look good! Getting your hearing checked regularly is good 
 for and society.

  36. Build Hearing ENCOUNTERS Checks 1 
 Make it for everyone Get a baseline 
 for your hearing Routinely check 
 it throughout life

  37. Build Hearing ENCOUNTERS Checks 1 
 Make it for everyone Get a baseline 
 for your hearing Routinely check 
 it throughout life

  38. Build Hearing ENCOUNTERS Checks 1 
 Make it for everyone Get a baseline 
 for your hearing Routinely check 
 it throughout life

  39. Build Hearing ENCOUNTERS Checks 1 
 Make it for everyone 2 
 Shift from 
 detecting loss to preventing loss

  40. Build Hearing ENCOUNTERS Checks 1 
 Make it for everyone 2 
 MISHEARING Shift from 
 detecting loss to (not hearing loss) preventing loss

  41. Build Hearing ENCOUNTERS Checks 1 
 Make it for everyone 2 
 Shift from 
 detecting loss to preventing loss 3 
 Make not getting 
 your hearing checked less acceptable socially

  42. Build Hearing ENCOUNTERS Checks 1 
 Make it for everyone 2 
 Shift from 
 detecting loss to preventing loss EYES TEETH HEARING 3 
 checked checked checked? Make not getting 
 your hearing checked It’s just being wise to check hearing like eyes less acceptable socially

  43. Build Hearing ENCOUNTERS Checks 1 
 Some things Make it for are best everyone noticed 2 
 before 
 Shift from 
 others do. detecting loss to preventing loss 3 
 Make not getting 
 Like mishearing. your hearing checked less acceptable socially

  44. Build Hearing ENCOUNTERS Checks 1 
 Make it for everyone 2 
 Shift from 
 detecting loss to preventing loss 3 
 Make not getting 
 your hearing checked less acceptable socially

  45. Build Hearing ENCOUNTERS Checks 1 
 Make it for Are you 
 everyone about to miss the best 2 
 conversation 
 Shift from 
 detecting loss to of your life? preventing loss 3 
 Make not getting 
 your hearing checked less acceptable socially

  46. Ease ENGAGEMENT Do they feel they belong ? Does the benefit outweigh the cost ? Do they have to fit around you or vice versa?

  47. Ease ENGAGEMENT “ You never really understand a person until you consider things from his point of view… Until you climb into his skin and walk around in it. ” Atticus Finch in ‘To Kill a 
 Mockingbird’ by Harper Lee

  48. Ease ENGAGEMENT “ You never really understand a person until you consider Majority are working things from his point of Hearing “not bad” view… Internet savvy Until you climb into his skin and walk around in it. ” Not “old” Atticus Finch in ‘To Kill a 
 Mockingbird’ by Harper Lee

  49. Ease ENGAGEMENT “ You never really understand a person until you consider Busy. Busy. Busy! things from his point of Cost vs benefit! view… Self-taught expert! Until you climb into his skin and walk around in it. ” Best years ahead! Atticus Finch in ‘To Kill a 
 Mockingbird’ by Harper Lee

  50. Ease ENGAGEMENT Busy. Busy. Busy! i.e. Cost vs benefit! Someone like you Someone like me Self-taught expert! Best years ahead!

  51. Ease ENGAGEMENT When & how can they see you? Busy. Busy. Busy! Cost vs benefit! How can they explore benefits? Are they patients or partners? Self-taught expert! Best years ahead! Do they feel stereotyped?

  52. Ease ENGAGEMENT “We’re not competitor obsessed, we’re customer obsessed. We start with the customer and we work backwards . ” Photo of Jeff Bezos by Jurvetson (flickr)

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