The Creative Economy in Illinois CREATIVE ENTERPRISE IS IMPORTANT TO STATE ECONOMIES • Provides jobs, income, and tax revenue • Infuses other industries with creative insight • Enhances quality of life • Factors into business site selection DEFINING THE “CREATIVE ECONOMY” Regional Strategist Stuart Rosenfeld: The individuals and companies that produce and use creativity of form, design, and language are the basis for ‘creative enterprise’. 1
DEFINING THE “CREATIVE ECONOMY” These creative enterprises tend to 'cluster' into a group of interrelated • producers • suppliers • distributors • consumers ENCOMPASSES MANY INDUSTRIES • Advertising • Design • Architecture • Fashion • Arts • Film • Crafts • Software • Culinary • Publishing • Cultural • Broadcasting DEFINING THE “CREATIVE ECONOMY” Creative economies consist of “tiers” and “supports” 2
THREE TIERS OF THE CREATIVE ECONOMY Tier 3: Embedded creative 3 services Enterprises applying art, design, and 2 creative writing to other areas of commerce. Tier 2: Scaled up production of 1 art Firms that convert art into commercial products. Tier 1: Artist Individuals and enterprises deriving their income from the art, craft or words they produce with their hands or minds. TIER 1: Artists TIER 2: Chicago's Steppenwolf Production of August: Osage County Photo by Michael Brosilow 3
TIER 3: Apple uses Williams, Whitman, and Keats SUPPORTS OF THE CREATIVE ECONOMY 1. Skills and Labor K-12 curriculum, higher education, Skills and Labor informal learning opportunities. 2. Relationships and Social Capital Creative enterprises often market Relationships and Infrastructure Social Capital cooperatively. 3. Suppliers and Services The most important input is human capital. 4. Marketing and Delivering Products Creative and Services Economy Marketing outside regional cluster proved Entrepreneurship Suppliers and difficult for individual artists, many of and Capital Services whom have little interest in marketing. 5. Technology and Innovation Innovation lies at the core of this cluster and represents its strongest competitive Marketing and edge. Technology and Delivering Innovation Products and 6. Entrepreneurship and Capital Services Capital investments needed to start many of the creative arts is relatively low. 7. Infrastructure Allows for shared equipment or technology in scaled production. ARTS AND CULTURE DIFFER FROM MANY OTHER ECONOMIC CLUSTERS • Training may be formal or informal • Cooperation often supersedes competition • Capital requirement are relatively low • Human capital is the key component • Marketing can be a greater challenge than production • Innovation rather than efficiency is often the determinant of success 4
CHALLENGES TO BUILDING A STRONG CREATIVE ECONOMY • Providing appropriate supports for each tier • Establishing linkages within regions • Identifying a statewide identity Opportunities • Identify existing resources that grow jobs and creative enterprise in Illinois • Modify current state initiatives to better serve Illinois’ creative economy • Recommend new approaches to encourage the growth of creative enterprise What does a creative economy in Illinois mean to you? #IllinoisCreativeEconomy 5
Based on your knowledge and experience, what is already in place to foster the creative economy, and what is missing that is most important to a thriving creative economy? 6
Presentation Credits: Slide 8 1. Music Group, Wilco, photo by Austin Nelso 2. Sculptor, Preston Jackson, photo by Jyoti Srivastava, 2011 3. Emergence, By Terrance Karpowicz, photo from artist’s website 4. On and Off, by Ed Paschke, image from artist’s website 5. Momentum, by John Medwedeff, image from artist’s website 6. Fiber Artist Hyangsook Cho, photo from artist’s blog 7. Actor, John C. Riley, photo by Gage Skidmore 8. Chef, Charlie Trotter, photo by the Chicago Tribune 9. Pottery by Adrienne Seagrave, photo from Galena/JoDavies County website 10. Playwright, David Mamet, photo by David Shankbone 11. Ceramics artist, Ruth Duckworth, photo from Ceramic Review 12. Painter, Winifred Godfrey, photo from artist’s website Slide 9 Chicago's Steppenwolf Production of August: Osage County, photo by Michael Brosilow Slide 10 Apple iPad Air Commercial
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