The Catboat Association Like-minded sailors, bonded by the pleasure of sailing a traditional gaff-rigged sailboat, facing the challenge of an aging population and website. In response to the Catboat Association’s request for proposal, our team has meticulously developed a plan for a successful new website.
Business Needs The Catboat Association needs a new website for several reasons First, a new and improved site would attract new members. The launching of a new site at this time of the year is perfect for attracting members. June through August is prime boating season A new site would also bring in money on sales. New members would be looking to purchase Catboats or buy other gear. By improving the online store section, the association would benefit greatly Another reason to update the sight would be to inform members of the latest events. By updating the calendar of events everyone will know promptly when everything is happening Deliverables: User Survey Website Design Catboat Specifications Photo Gallery Membership Catboats for sale Calendar Downloads CBA Shop Contacts Website launch
Stake holders Tim Lund President of the Catboat Association Catboat Association Steering Committee Catboat Association members General public
Project Scope The new website will Include: • Improved layout • Sections: Sailing instructions, catboat specifications, history, about CBA, catboat maintenance, photo gallery, publications, by-laws, membership, catboats for sale, calendar, downloads, navigation, CBA Shop, and contacts • Better image for Catboats • More closely united catboat community Limitations: • Catboat Association may be limited financially • Website will limit what Catboat members are able to post • Modern technology may not apply to Catboats; the stakeholders prefer an older more nautical theme Exclusions: • Any content that is not sanction with the Catboat association • The CBA may only use information they are authorized to publish • The CBA must have permission for anyone’s boat/image they use
Objective To remodel the website to better represent the association in an organized, navigable, and appealing fashion to existing and potential members within two months and not exceeding a cost of $3,500. Expected Benefits • Increase in membership • Younger members • Increase in sales • Increase in event attendance • Establish a stronger online presence • Easier Navigation
Milestones Hire web designers April 1st User survey distributed April 4th Web design and layout completed April 15th User survey collected and analyzed April 18th Content of catboat and association edited April 30th Update online order process for both CBA May 1st shop and catboats for sale Adjust Calendar and record events May 20th Site test-run May 29th Launch new site June 1st
Work Breakdown Structure Photo Gallery Eliminate dead-end links Part I 1.0 2.5 8.2 Task List o Gather photographs 1.1 CBA Shop 9.0 Organize products o Decide on a budget 9.1 Product filters o Review current flaws and About the Association 3.0 9.2 Publication Update ordering system expectations 3.1 9.3 o Establish a project schedule o Convert publications to PDF By-Laws o Define objective 3.2 Contact 10.0 Create User Survey o Record boat requirements Provide specific contact 1.2 o Distribute user survey o Record racing rules information 10.1 History o Collect user survey 3.3 o Analyze user survey o Association timeline Website design o Past presidents 1.3 o Form website layout o Select fonts Membership 4.0 Log in o Select color scheme 4.1 o Select accent photographs Renewals 4.2 Profiles 4.3 About the Catboat 2.0 Create network map 4.4 History 2.1 Create member directory 4.5 o Create historical timeline o Research Catboat builders Catboats for Sale 5.0 Specifications 2.2 Categorize listings 5.1 o Research about Catboat Create listing filters 5.2 specifications Sailing Instructions 2.3 Calendar 6.0 o Research sailing instructions Race schedule 6.1 o Provide visual aids Steering committee Maintenance 2.4 Meeting 6.2 o Research wood maintenance Annual winter meetings 6.3 o Research engine maintenance Downloads 7.0 o Research fiberglass Design wallpapers 7.1 maintenance Design Logo 7.2 o Winterization and de- winterization Navigation 8.0 Format links 8.1
R esponsibility A ssignment M atrix WBS Item Work Item Charles Eric Kendra Ryan Victoria 4.3 Profiles P S S Create Network 1 Part I P S S 4.4 S P S Map Create Member 1.1 Task List P S S 4.5 S S P Directory Create User 1.2 P S S Catboats for Survey 5 P S S Sale Website 1.3 S P S Categorize Design 5.1 P S S Listings About the 2 S S P Create Listing Catboat 5.2 P S S Filters 2.1 History P S S 6 Calendar S P S 2.2 Specifications P S S 6.1 Race Schedule S S P Sailing 2.3 P S S Steering Instructions 6.2 Committee P S S Meetings 2.4 Maintenance S P S Annual Winter 6.3 P S S Meetings 2.5 Photo Gallery S S P 7 Downloads P S S About the 3 P S S Association Design 7.1 S P S Wallpapers 3.1 Publication P S S 7.2 Design Logo S S P 3.2 By-Laws P S S 8 Navigation P S S 3.3 History S P S 8.1 Format Links P S S 4 Membership S S P Eliminate Dead- 8.2 P S S 4.1 Log In P S S End Links 4.2 Renewals P S S 9 CBA Shop S P S
RAM (Continued) Organize 9.1 S S P Products 9.2 Product Filters P S S Update 9.3 Ordering P S S System 10 Contact P S S Provide Specific 10.1 S P S Contact Information
Risk Assessment Lost Data Underestimated Timeframe Underestimated cost Slack between transitioning websites No increase in CBA membership No increase in sales
Recommend
More recommend
