DEVELOPING A DISTRICT OF INNOVATION: THE CASE OF 22@BARCELONA @JosepMPique
DEVELOPING A DISTRICT OF INNOVATION: THE CASE OF 22@BARCELONA Josep M. Pique jmpique@TechnovaBarcelona.org
AGENDA 1. FRAMEWORK 2. CHALLENGES OF THE CITIES IN THE 21 CENTURY 3. THE HOLISTIC MODEL OF AREAS OF INNOVATION 4. ROADMAP 5. 22@BARCELONA CASE 6. CONCLUSIONS
1.- FRAMEWORK 1.- 1.1.- Talent as a basis for the new economy 1.2.- Citizens as the fourth pillar (Quadruple Helix) 1.3.- Clusters of Innovation in Cities 1.4.- The Smart City as the platform for the Knowledge Economy
1.1.- Talent as a basis for the new economy TALENT ATTRACTION INTERNATIONAL STREAM T T T TALENT RETENTION PERFORMANCE CREATION AND DEVELOPMENT TALENT LOCAL Source: Xavier Marcet and Roser Salvat, 2009
1.2.- Citizens as the fourth pillar (4 Helix) Governmen ernment Triple ple Helix City Challenges The City as a Platform The City as Organization Citizens needs Public Procurement Ecology of Innovation University ersity Indust stry ry Driven Research Golden References Tech Transfer Customer Insights Urban Lab Scalability
1.3.- Clusters of Innovation in Cities Universities Corporations/ Management Strategic Investors/ Entrepreneurs R&D Centers/ Large Pools of Public Stock Potential Acquirers Private Capital Markets Professions Venture Capital Government Investors Source: Jerry Engel, Josep Pique & Itxaso del Palacio, 2010.
1.4.- The Smart City as the platform for the KE
2.- CHALLENGES 1.- 2.1.- Cities are the Centre of the World: UN Approach 2.2.- Cities of Tomorrow need Solutions: EU Approach 2.3.- The Rise of Innovation Districts: US Approach
2.1.- Cities are the Centre of the World: UN
2.2.- Cities of Tomorrow need Solutions: EU
2.3.- The Rise of Innovation Districts: US
3.- HOLISTIC MODEL 3.1.- Infrastructures and Urban transformation 3.2.- Companies and Economic Development 3.3.- Talent and Social Development 3.4.- Governance
3.1.- Infrastructures and Urban transformation Talent Attraction Retention Development Creation G O V Company Promotion Location Coaching Growth E R N Know owle ledg dge e City Science Technology Industry Market A C E Smart rt City ty Planning Management Infrastruct. Construction
3.2.- Companies and Economic Development Talent Attraction Retention Development Creation G O V Company Promotion Location Coaching Growth E R N Know owle ledg dge e City Science Technology Industry Market A C E Smart rt City ty Planning Management Infrastruct. Construction
3.3.- Talent and Social Development Talent Attraction Retention Development Creation G O V Company Promotion Location Coaching Growth E R N Know owle ledg dge e City Science Technology Industry Market A C E Smart rt City ty Planning Management Infrastruct. Construction
3.4.- Governance Talent Attraction Retention Development Creation G O V Company Promotion Location Coaching Growth E R N Know owle ledg dge e City Science Technology Industry Market A C E Smart rt City ty Planning Management Infrastruct. Construction
4.- ROADMAP 4.1.- Definition 4.2.- Launching 4.3.- Growth 4.4.- Maturity
4.1.- Definition Definition Launching Growth Maturity Key Role: Key Role: Key Role: Key Role: Government and Universities Adding tractor companies Assignment of leadership in Explicit leadership from business associations and clusters Companies, talent and related networks Promoters Communities and Networks Managers of the AI’s International Networks Management of the Talent Local Social Networks Tractor Companies Involvement of Business Attraction of Companies Growth Models Management of Entities and Businesses Creation of Companies Decentralization and internationalization Ecology of Innovation Involvement of Key Location of Research and Clusterization Super Clusters Institutions: Technology Centers Universities, Government and Incubation and landing Certification Megaregions Associations of Companies services Open Innovation Management Network of Networks of Research and Innovation Planning Utilities Investors Territorial Growth Urbanism, Exporting the Model Consulting Real Estate Developers Infrastruct. and Real Estate Developers Construction
4.2.- Launching Definition Launching Growth Maturity Key Role: Key Role: Key Role: Key Role: Government and Universities Adding tractor companies Assignment of leadership in Explicit leadership from business associations and clusters Companies, talent and related networks Promoters Communities and Networks Managers of the AI’s International Networks Management of the Talent Local Social Networks Tractor Companies Involvement of Business Attraction of Companies Growth Models Management of Entities and Businesses Creation of Companies Decentralization and internationalization Ecology of Innovation Involvement of Key Location of Research and Clusterization Super Clusters Institutions: Technology Centers Universities, Government and Incubation and landing Certification Megaregions Associations of Companies services Open Innovation Management Network of Networks of Research and Innovation Planning Utilities Investors Territorial Growth Urbanism, Exporting the Model Consulting Real Estate Developers Infrastruct. and Real Estate Developers Construction
4.3.- Growth Definition Launching Growth Maturity Key Role: Key Role: Key Role: Key Role: Government and Universities Adding tractor companies Assignment of leadership in Explicit leadership from business associations and clusters Companies, talent and related networks Promoters Communities and Networks Managers of the AI’s International Networks Management of the Talent Local Social Networks Tractor Companies Involvement of Business Attraction of Companies Growth Models Management of Entities and Businesses Creation of Companies Decentralization and internationalization Ecology of Innovation Involvement of Key Location of Research and Clusterization Super Clusters Institutions: Technology Centers Universities, Government and Incubation and landing Certification Megaregions Associations of Companies services Open Innovation Management Network of Networks of Research and Innovation Planning Utilities Investors Territorial Growth Urbanism, Exporting the Model Consulting Real Estate Developers Infrastruct. and Real Estate Developers Construction
4.4.- Maturity Definition Launching Growth Maturity Key Role: Key Role: Key Role: Key Role: Government and Universities Adding tractor companies Assignment of leadership in Explicit leadership from business associations and clusters Companies, talent and related networks Promoters Communities and Networks Managers of the AI’s International Networks Management of the Talent Local Social Networks Tractor Companies Involvement of Business Attraction of Companies Growth Models Management of Entities and Businesses Creation of Companies Decentralization and internationalization Ecology of Innovation Involvement of Key Location of Research and Clusterization Super Clusters Institutions: Technology Centers Universities, Government and Incubation and landing Certification Megaregions Associations of Companies services Open Innovation Management Network of Networks of Research and Innovation Planning Utilities Investors Territorial Growth Urbanism, Exporting the Model Consulting Real Estate Developers Infrastruct. and Real Estate Developers Construction
5.- 22@BARCELONA CASE
22@Barcelona
1860 - 1960: the “Catalan Manchester”
1960 - 1990: obsolescence and degradation
The Barcelona’s eastern transformation Sagrera AVE Forum 2004 22@Barcelona Olympic Village 1992
5.1.- 22@Barcelona - Holistic Transformation GREEN @ ECONOM OMICS ICS HOUSI SING INFRASTRUCTU TURES QUALITY ITY OF LIFE FE SCIE IENC NCE AND D TECH MOBIL ILITY TY SMART GROWTH SMART GROWTH GREEN GROWTH GREEN GROWTH INCLUSIVE GROWTH INCLUSIVE GROWTH
5.1.- 22@Barcelona – Holistic Transformation BARCELONA ACTIVA AGBAR TOWER RBA HQ. IMAGINA BUILDING: Mediapro, CIBM, Yahoo!, TCI,… GREEN AREAS RNE INDRA AUDIOVISUAL PRODUCTION INTERFACE BUILDING: CENTRE IMI, Indra & AENOR COMMUNICATION FACULTY T-SYSTEMS HQ. & (UPF) BARCELONA DIGITAL VILA CASAS MUSEUM OF CONTEMPORARY ART BARCELONA TV SUBSIDIZED HOUSING MEDIA-TIC BUILDING
5.2.- 22@Barcelona – Urban Transformation The e scale ale of the he projec oject: 198,26 Ha (115 city blocks) Territory 4.000.000 m² New gross floor space 3.200.000m 2 • Productive Activities 800.000 m 2 • Housing, facilities and services 114.000 m² Increase in green spaces 145.000 m² Increase in facilities 200 million € Investment in infrastructures
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