THE ART OF WORDS DIGITAL CLASS How to communicate your value as a - PowerPoint PPT Presentation

THE ART OF WORDS DIGITAL CLASS How to communicate your value as a (totally genius and absolutely magical) graphic designer Brought to you by Cass Lane from Wild Spirit Copywriting. WWW.WILDSPIRIT.CO

Resident word-wooer and Owner of Wild Spirit Dog mama to a the go-to wordy sidekick for Copywriting demonic but adorable creative bosses (www.wildspirit.co) border collie YOUR EXPERT EDUCATOR: Cass Lane (Accidental) Bubble tea sipper Trusted, loved and used plant murderer (matcha milk, please) by your legendary summit leaders, Anna Dower and Emma Kate WILDSPIRIT.CO

You’ll know your value proposition needs work if: Your current clients *aren’t* your dream clients. You’re unsure why your dream clients *aren’t* working with you. You wish you had a fuller calendar and/or higher-paying projects. You struggle to explain ‘why’ your dream clients should hire you. Your website isn’t converting clients. You don’t feel like your business is memorable or persuasive. WILDSPIRIT.CO

A persuasive value proposition: Appeals emotionally to your dream clients. Builds instant trust and rapport. Creates a powerful demand for your service(s). Illuminates your genius and why *you*. Showcases your benefjts. Gives your dream clients a compelling reason to say, “yes”. Your value proposition can and should be recycled across your website, content marketing and social media for consistent – and persuasive AF – messaging. WILDSPIRIT.CO

THE VISIONARY Psst – make sure you stay VALUE PROPOSITION PLANNER ’til the end to scoop up your bonus freebie! Your go-to workbook for crafting a bite-sized value proposition that makes your dream clients drool

Your value proposition should communicate: Who you are. What you do. How you do it. Who you do it for. Why your dream peeps should care. WILDSPIRIT.CO

VANISHING VALUE Common value proposition communication stufg-ups (and how to fjx ‘em)

Mistake #1: It’s all about you. WILDSPIRIT.CO

Mistake #1: It’s all about you. Wordy fix: Make it about *them* WILDSPIRIT.CO

Mistake #2: You don’t know *them* well enough. WILDSPIRIT.CO

Mistake #2: You don’t know *them* well enough. Wordy fix: Research and write for your target market. WILDSPIRIT.CO

Mistake #3: Your words are boring. WILDSPIRIT.CO

Mistake #3: Your words are boring. Wordy fix: Give your words personality and presence. WILDSPIRIT.CO

Ready for some word-wooing THE VISIONARY of your own? VALUE PROPOSITION PLANNER GET IT FOR FREE Your go-to workbook for crafting a bite-sized value proposition that makes your dream clients drool wildspirit.co/value