APPLIED BEHAVIOURAL SCIENCES The 1 st science-based talent identification tool for predictive recruitment in football CONFIDENTIAL
WHAT IF YOU COULD IDENTIFY TODAY… …THE MESSIs AND RONALDOs OF TOMORROW?
THE ISSUE > Worldwide competition to identify future football talents at an early age is intense > Recruitment of young players based on physical & technical abilities is highly biased, and results in investment loss & missed opportunities > Only 0.5% of players joining the academy of a Premier League’s club make it to the club’s first team
REVEAL HIDDEN TALENTS… …BEFORE THEY BECOME OBVIOUS TO ALL
OUR SOLUTION WHAT IS IT? > a tool predicting which footballers are more likely than others to make it to the professional level > based on rigorous scientific studies > uses assessments of players ’ cognitive & psychological resources WHAT BENEFITS? HOW DOES IT WORK? > reduce uncertainty in recruitment decisions > Questionnaires & cognitive games administered to the > improve decisions about which players to invest in players in groups of up to 30 during ~40 min > identify tomorrow’s talents with scientific accuracy & before others
THE TOOL STEP #1: we assess players ’ cognitive & psychologial resources Duration: ~40 minutes in groups of up to 30 players PLAYER SQUAD > 11 8 ANXIETY > 8 7 COMPETITIVENESS > 18 15 TASTE FOR CHALLENGE 13 > 11 AUTONOMY 6 < 14 REACTIONS TOWARDS PROBLEMS 11 > 8 COMMITMENT > PFC (Planning, Flexibility, Creativity) 16 11
THE TOOL STEP #2: we run a comparative evaluation of different players Position of a player’s scores within the squad Cognitive dimensions 0 25 50 75 100 ANXIETY 64 COMPETITIVENESS 75 82 TASTE FOR CHALLENGE AUTONOMY 54 15 REACTIONS TOWARDS PROBLEMS COMMITMENT 92 81 PFC (Planning, Flexibility, Creativity)
THE TOOL STEP #3: ALGORITHM #1 / we quantify players ’ relative potential A player’s likelihood to reach professional aims in the future ʺ Taking this cognitive «… this player is … » dimension into account … ʺ times MORE likely to reach professional aims in the future than other 2,7 TASTE FOR CHALLENGE players of this squad showing lower scores ASCENDING ORDER OF SELECTIVITY times MORE likely to reach professional aims in the future than other AUTONOMY 1,9 players of this squad showing lower scores times MORE likely to reach professional aims in the future than other COMMITMENT 4,8 players of this squad showing lower scores times LESS likely to reach professional aims in the future than other REACTIONS TOWARDS 2,9 players of this squad showing higher scores PROBLEMS times MORE likely to reach professional aims in the future than other 2,2 COMPETITIVENESS players of this squad showing lower scores times MORE likely to reach professional aims in the future than other ANXIETY 1,3 players of this squad showing lower scores PFC times MORE likely to reach professional aims in the future than other 1,8 (Planning, Flexibility, Creativity) players of this squad showing lower scores
THE TOOL STEP #4: ALGORITHM #2 / we provide you with final recommendations Summary & Assistance for decision-making Player’s selection rank POSITIVE DIMENSIONS NEGATIVE DIMENSIONS within this squad: TASTE FOR CHALLENGE REACTIONS TOWARDS PROBLEMS AUTONOMY COMMITMENT 3 rd COMPETITIVENESS PFC (Planning, Flexibility, Creativity) 18 THIS PLAYER HAS THE 3rd BEST POTENTIAL OF THE SQUAD
> WE come to your facilities and run the assessments ourselves > WE run analyses & provide you with individual assessment sheets > WE remain available to provide advice & recommendations about HOW TO USE IT? the players whenever you need it > YOU receive accurate information and clear advice on which to base your recruitment decisions > use Predicta in combination with YOUR scouting expertise WHEN TO USE IT? > during players ’ stay > before selecting young > end of the > integration to 1 st team players for your academy in your academy academy period > reduce uncertainty in recruitment decisions WHY USE IT? > improve decisions about which players to invest in > identify tomorrow’s talents with scientific accuracy & before others > identify your players ’ psychological weaknesses to be improved
THE TEAM France Football Detection Dr Morgan David > French talent identification agency > founder & director of ANALYTICA Consultancy France & UK > behavioural sciences expert > creator of Predicta Football Delphine Herblin > sport psychologist > business developer Paul Bilecki > talent identification scout Dr Emma Parfitt > business developer > translation, proofreading & editing services
Morgan.David@cabinet-analytica.fr paulcdc@gmail.com Morgan David Paul Bilecki +33 651 402 001 +44 7773 376 087
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