TECHNOLOGY OVERLOAD? A Simple Approach to Help You Make Faster - PowerPoint PPT Presentation

TECHNOLOGY OVERLOAD? A Simple Approach to Help You Make Faster Software Decisions

YOU ARE HERE

YOU ARE HERE

YOU ARE HERE • • . I ! - ...... -

YOU ARE HERE

■ ~ YOU HAVE IDEAS ·-- • I I I ■ i I ■ ' I I I I I I I I I I I I I I I • --· @ I I I --

CONE OF UNCERTAINTY Analysis Implementation Investment Risk Knowledge / Progress Through Project

STEP 1: DESCRIBE YOUR IDEA Put it in words.

STEP 2: GUIDING PRINCIPLES

GUIDING PRINCIPLES: EXAMPLE Our Project

GUIDING PRINCIPLES: EXAMPLE

GUIDING PRINCIPLES: EXAMPLE . , - .. · . .. .. ... .. .. . . . l I - ... ... ....

GUIDING PRINCIPLES: EXAMPLE Photo by Leo Reynolds on Foter.com / CC BY-NC-SA

STEPS 3-5: GATHER INFORMATION

UX VENN DIAGRAM Is it viable? Is it feasible? Business Technology Users Do users want it?

UX VENN DIAGRAM Is it viable? Is it feasible? Business Technology Sweet Spot Users Do users want it?

UX VENN DIAGRAM Not Desirable Business Technology Not Feasible Not Profitable Users

STEP 3: UNDERSTAND THE BUSINESS ROI & ROPE

CONSIDER THE BIG PICTURE

BUT WAIT… • What if my idea doesn’t align? • You failed fast! Great job! • Now move on to a new idea.

STEP 4: UNDERSTAND THE USERS B Photo by kevin dooley on Foter.com / CC BY Photo by Edward Mitchell on Foter.com / CC BY-NC-ND Photo by beast (hideous) on Foter.com / CC BY

THINGS TO CONSIDER: Do they want a different solution? What will the impact be to their daily activities? Why hasn’t something already been done?

THE USERS: AN EXAMPLE Bookkeeper Student Coach Rep Rep Ba Back ck O Office ce

THE VALUE PROPOSITION CANVAS Ga in creators co roducts custome r &Services Job(s) ✓- ..,_ 1111111. · ­ o- Pa in Rellevers

JOBS/PAINS/GAINS EXAMPLE: Coach Ga Gains s Jobs bs Pa Pains s • When they can • Check on • They really just buy new fundraiser like to coach a equipment progress sport – not • They love to fundraise • Collect money “win” after the • When kids lose fundraiser is their order form closed

STEP 5: REVIEW CURRENT SOFTWARE • Other tools running the business? • Gaps in the current software ecosystem? • Current “creative solutions”?

TECH: HIGH-LEVEL OPTIONS Buy Buy + Extend Build • Software-as-a- • Get part of the • Custom Service (SaaS) / way there and • Great for: Off-the-shelf then add on • Differentiation options what you don’t • Unique get out of the • Don’t be afraid to processes box ask for • You are in control enhancements • Integrating • The possibilities systems • “Build Your Own are truly endless Apps” apps • Do appropriate tech analysis

TEST YOUR RISKIEST ASSUMPTIONS High-Risk Start here! Certain Uncertain Low-Risk

EVALUATING SOFTWARE

ANALYSIS PARALYSIS Is re real. l.

ANALYSIS PARALYSIS hiefmartec. com Marketing Technology Landscape ("Martech 5000") April 2019

ANALYSIS PARALYSIS Marketing Technology landscape 2012 2015 2016 -350 2017 2019 -s,ooo ­ "§ 'i """" ;; _ k,, , ._ .. . ' - ­ ' _ - -6, ; -.

STEP 6: DETERMINE REQUIREMENTS Know your Mus ust H Haves es vs Nice t e to o Haves es. .

STEP 7: NARROW IT DOWN

STEP 8: TEST

YOU SELECTED SOFTWARE – NOW IT’S TIME TO ROLL IT OUT!

STEP 9: ROLL OUT Photo by gdsteam on Foter.com / CC BY

A FEW MORE NOTES

ADOPTION PLAN Top 3 op 3 Thi Thing ngs s to o Keep eep in n Mind nd 1. Time 2. Backlog 3. Focus

SOFTWARE LIFECYCLE • Annual Performance Reviews • Growth Plans • Business Continuity Plan • Retirement Plan

RESOURCES

RESOURCES Supporting resources: www.FarReachInc.com/entrefest

QUESTIONS? Kelly Kimmich kelly@farreachinc.com Far Reach info@farreachinc.com