Taylor Alden & The Steel Window Association What is included - PowerPoint PPT Presentation

Taylor Alden & The Steel Window Association

What is included within the PR programme? � 20 media releases per year � 4 mailings to Conservation Officers per year � Marketing mailings to all members � Social media � Answer surveys and features within the magazines � Developed the new YouTube video � Advertising � Consumer Editor visits � Supporting the Montanstahl launch within the UK These are some examples of what we do.

Press coverage May 2014 � May 2015 Between May 2014 and May 2015, Taylor Alden secured 107 pieces of editorial in total on behalf of Steel Window Association. This achieved a combined circulation of 1,473,000 with a � potential opportunities to see � total of 3,682,500 . The advertising value equivalent (AVE) was £30,870 with a perceived editorial value (AVE x 3) of £92,610 . Return on investment from May 2014 to May 2015 was £1: £4.42.

How do we do this? We get great press coverage by sending out media releases � between May 2014 and May 2015, Taylor Alden issued 21 media releases on behalf of the SWA. � Bush House � W30 article � Thermal performance of W30/W40 � Why become a member of SWA? � Bletchley Park � Website � Durability, aftercare and maintenance � Back of house screens � Internal partitions/screens � Midland Metal Windows � One Southampton Street � Hadlow Tower � Merthyr Tydfil � Q and A � Newcastle Co-op Building � Simon Pilkington � Cotswold Casement Company � President � s Quay, Tower Bridge � Security � Steel Window Service and Supplies, � Steel windows/DG barn BAM awards

Conservation & Heritage Journal � Spring 2015 Conservation & Heritage Journal regularly features the SWA over three pages.

We send out a Marketing Mail every three months to all SWA members. We hope that these emails help you stay up-to-date with what we are doing and the coverage that your projects receive.

What we � ve done with RIBA Journal The SWA worked with RIBA Journal to send out two e-bulletins (below) last year to 12,500 architects and also produce two pieces of Guest Content for the RIBA Journal website (http://www.ribaj.com/products/traditional-style-meets-modern-performance).

Social media We upload all of our PR material onto the SWA social media channels below. We also upload two more pieces of material per month � this could be a news story, photograph, retweet or good coverage. It is important that we all link to each other on social media and that members follow the SWA channels (we will do the same) so please do follow us on your company profiles.

Photography for the consumer press The consumer press are interested in steel windows and doors within beautiful homes and they would love to see more from SWA members. Please send us photographs of your work so that we can put them forward for features like this.

Commercial and Residential case studies As you know, we are always on the lookout for exciting case studies and projects that you are working on. Please fill in the SWA case study form which can be found on the SWA website and send to alison@tayloralden.co.uk. If you have the opportunity, it would be great to video some of your work being carried out which we could then put onto the website and YouTube channel. FREE PUBLICITY STEEL WINDOW ASSOCIATION FORM DATE Your name and Company Architect � Architect � Architect Name and Practice s Tel. No. s Email Contractor � Contractor � Contractor s Tel. No. s Email Brief Description of windows / doors supplied Project photography YES or NO available Note: Any Steel Window Association press release on the above project will be submitted to you and your customer for approval prior to publication. Please return the completed form to the Steel Window Association. If you wish to discuss your project, call Alison Relf at Taylor Alden on 020 8543 3866 or email Alison@tayloralden.co.uk.

Enquiries 2014 Enquiries Users Page views Spec Guide January 17 684 4,358 61 February 17 657 4,601 51 March 9 640 4,500 50 April 6 680 4,800 52 May 11 720 5,600 58 June 9 753 6,726 49 July 15 680 3,952 94 August 10 546 3,047 127 September 6 644 3,670 50 October 6 674 3,184 35 November 17 799 3,883 60 December 10 521 2,615 31 2015 January 11 845 3,952 47 February 23 744 3,716 49 March 15 1,117 4,850 61 April 8 794 3,226 34 May 13 931 3,733 43 June 7 627 2,999 32 to 19-06-15