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Taxonomy for App Makers: Movie Monsters & Medical Insurance UX London 30 May 2014 Presented by Andy Fitzgerald, PhD Taxonomy for App Makers Andy Fitzgerald http://bradfrostweb.com/blog/post/device-fatigue/ Overview Part I: Taxonomy


  1. sliding it up is an associative If we get these actions right, o a level of meaning making in one of the slowest of the yers: the fundamental way in ve our natural world.This has vantages to usability. Intuitive stantly useable because they e operational knowledge we en an interface is completely be intuitive it must “borrow” nother sphere of experience orman in The Psychology of fers to as “knowledge in the screen interface popularized ready example of this. More est Protect’s ”wave to hush” s an example that builds on l interactions (waving smoke detector to try to shut it up) } but instantly comprehensible itional and often overlooked f tapping into deep layers of g is that by leveraging more ons, we’re able to design for ther loosely and in a natural re, I mean associations that e overwritten by an arbitrary, ssociation in order to signify; rooted in our experience of r innate perceptual abilities. me more stable and, ironically, : remapping one’s use of the s simple as swapping out one ble mental model (the wheel ONTOLOGY TAXONOMY for another (the touchscreen CHOREOGRAPHY his loose coupling allows for ves to rigid (and often brittle) organizational approaches. in , University of Lethbridge QUALIA ssor Louise Barrett uses this assembly” to explain how in nd robots “a whole variety of rs effectively exploit specific orary) conditions, along with mics of an animal’s body, to ffective behavior ‘on the fly.’” how soft assembly accounts vior in simple organisms (her nts and pre-microprocessor nds those examples to show stances of human and animal wise be explained by taking the fundamental constitutive ption. For those of us tasked architectures and interaction networked physical spaces, r the most fundamental level association is understood (in ver mode it is most basically d), and then articulating that ay that exploits the intrinsic vironment, allows us to build rmation structures that don’t gether by force, convention, but which fit together by the ture of their core structures. Taxonomy for App Makers Andy Fitzgerald Mind Blowing by Luis Prado from The Noun Project

  2. sliding it up is an associative If we get these actions right, o a level of meaning making in one of the slowest of the yers: the fundamental way in ve our natural world.This has vantages to usability. Intuitive stantly useable because they e operational knowledge we en an interface is completely be intuitive it must “borrow” nother sphere of experience orman in The Psychology of fers to as “knowledge in the screen interface popularized ready example of this. More est Protect’s ”wave to hush” s an example that builds on l interactions (waving smoke detector to try to shut it up) } but instantly comprehensible itional and often overlooked f tapping into deep layers of g is that by leveraging more ons, we’re able to design for ther loosely and in a natural re, I mean associations that e overwritten by an arbitrary, ssociation in order to signify; rooted in our experience of r innate perceptual abilities. me more stable and, ironically, : remapping one’s use of the s simple as swapping out one ble mental model (the wheel ONTOLOGY TAXONOMY for another (the touchscreen CHOREOGRAPHY his loose coupling allows for ves to rigid (and often brittle) organizational approaches. in , University of Lethbridge QUALIA ssor Louise Barrett uses this assembly” to explain how in nd robots “a whole variety of rs effectively exploit specific orary) conditions, along with mics of an animal’s body, to ffective behavior ‘on the fly.’” how soft assembly accounts vior in simple organisms (her nts and pre-microprocessor nds those examples to show stances of human and animal wise be explained by taking the fundamental constitutive ption. For those of us tasked architectures and interaction networked physical spaces, r the most fundamental level association is understood (in ver mode it is most basically d), and then articulating that ay that exploits the intrinsic vironment, allows us to build rmation structures that don’t gether by force, convention, but which fit together by the ture of their core structures. Taxonomy for App Makers Andy Fitzgerald Mind Blowing by Luis Prado from The Noun Project

  3. Taxonomy for App Makers Andy Fitzgerald

  4. sliding it up is an associative If we get these actions right, o a level of meaning making in one of the slowest of the yers: the fundamental way in ve our natural world.This has vantages to usability. Intuitive stantly useable because they e operational knowledge we en an interface is completely be intuitive it must “borrow” nother sphere of experience orman in The Psychology of fers to as “knowledge in the screen interface popularized ready example of this. More est Protect’s ”wave to hush” s an example that builds on l interactions (waving smoke detector to try to shut it up) } but instantly comprehensible itional and often overlooked f tapping into deep layers of g is that by leveraging more ons, we’re able to design for ther loosely and in a natural re, I mean associations that e overwritten by an arbitrary, ssociation in order to signify; rooted in our experience of r innate perceptual abilities. me more stable and, ironically, : remapping one’s use of the s simple as swapping out one ble mental model (the wheel ONTOLOGY TAXONOMY for another (the touchscreen CHOREOGRAPHY his loose coupling allows for ves to rigid (and often brittle) organizational approaches. in , University of Lethbridge ssor Louise Barrett uses this assembly” to explain how in nd robots “a whole variety of rs effectively exploit specific orary) conditions, along with mics of an animal’s body, to ffective behavior ‘on the fly.’” how soft assembly accounts vior in simple organisms (her nts and pre-microprocessor nds those examples to show stances of human and animal wise be explained by taking the fundamental constitutive ption. For those of us tasked architectures and interaction networked physical spaces, r the most fundamental level association is understood (in ver mode it is most basically d), and then articulating that ay that exploits the intrinsic vironment, allows us to build rmation structures that don’t gether by force, convention, but which fit together by the ture of their core structures. Taxonomy for App Makers Andy Fitzgerald Mind Blowing by Luis Prado from The Noun Project

  5. Taxonomy for App Makers Andy Fitzgerald

  6. “This makes me want to murder things.” - @brad_frost https://twitter.com/brad_frost/status/443371579645624321 Taxonomy for App Makers Andy Fitzgerald

  7. Taxonomy for App Makers Andy Fitzgerald

  8. sliding it up is an associative If we get these actions right, o a level of meaning making in one of the slowest of the yers: the fundamental way in ve our natural world.This has vantages to usability. Intuitive stantly useable because they e operational knowledge we en an interface is completely be intuitive it must “borrow” nother sphere of experience orman in The Psychology of fers to as “knowledge in the screen interface popularized ready example of this. More est Protect’s ”wave to hush” s an example that builds on l interactions (waving smoke detector to try to shut it up) } but instantly comprehensible itional and often overlooked f tapping into deep layers of g is that by leveraging more ons, we’re able to design for ther loosely and in a natural re, I mean associations that e overwritten by an arbitrary, ssociation in order to signify; rooted in our experience of r innate perceptual abilities. me more stable and, ironically, : remapping one’s use of the s simple as swapping out one ble mental model (the wheel ONTOLOGY TAXONOMY for another (the touchscreen CHOREOGRAPHY his loose coupling allows for ves to rigid (and often brittle) organizational approaches. in , University of Lethbridge ssor Louise Barrett uses this assembly” to explain how in nd robots “a whole variety of rs effectively exploit specific orary) conditions, along with mics of an animal’s body, to ffective behavior ‘on the fly.’” how soft assembly accounts vior in simple organisms (her nts and pre-microprocessor nds those examples to show stances of human and animal wise be explained by taking the fundamental constitutive ption. For those of us tasked architectures and interaction networked physical spaces, r the most fundamental level association is understood (in ver mode it is most basically d), and then articulating that ay that exploits the intrinsic vironment, allows us to build rmation structures that don’t gether by force, convention, but which fit together by the ture of their core structures. Taxonomy for App Makers Andy Fitzgerald Mind Blowing by Luis Prado from The Noun Project

  9. sliding it up is an associative If we get these actions right, o a level of meaning making in one of the slowest of the yers: the fundamental way in ve our natural world.This has vantages to usability. Intuitive stantly useable because they e operational knowledge we en an interface is completely be intuitive it must “borrow” nother sphere of experience orman in The Psychology of fers to as “knowledge in the screen interface popularized ready example of this. More est Protect’s ”wave to hush” s an example that builds on l interactions (waving smoke detector to try to shut it up) } but instantly comprehensible itional and often overlooked f tapping into deep layers of g is that by leveraging more ons, we’re able to design for ther loosely and in a natural re, I mean associations that e overwritten by an arbitrary, ssociation in order to signify; rooted in our experience of r innate perceptual abilities. me more stable and, ironically, : remapping one’s use of the s simple as swapping out one ble mental model (the wheel ONTOLOGY TAXONOMY for another (the touchscreen CHOREOGRAPHY his loose coupling allows for ves to rigid (and often brittle) organizational approaches. in , University of Lethbridge ssor Louise Barrett uses this assembly” to explain how in nd robots “a whole variety of rs effectively exploit specific orary) conditions, along with mics of an animal’s body, to ffective behavior ‘on the fly.’” how soft assembly accounts vior in simple organisms (her nts and pre-microprocessor nds those examples to show stances of human and animal wise be explained by taking the fundamental constitutive ption. For those of us tasked architectures and interaction networked physical spaces, r the most fundamental level association is understood (in ver mode it is most basically d), and then articulating that ay that exploits the intrinsic vironment, allows us to build rmation structures that don’t gether by force, convention, but which fit together by the ture of their core structures. Taxonomy for App Makers Andy Fitzgerald Mind Blowing by Luis Prado from The Noun Project

  10. Taxonomy for App Makers Taxonomy for App Makers Andy Fitzgerald Andy Fitzgerald

  11. Taxonomy for App Makers Andy Fitzgerald

  12. Building Flexible Taxonomies 1. Determine the narrative 2. Gather concepts & candidate terms from content audits, stakeholder interviews, and other research. 3. Identify and build out single dimensions 4. Articulate compound taxonomies to meet project goals 5. Present top-level “straw-man” taxonomy to stakeholders 6. Fully build out the revised taxonomy to lower levels 7. Implement , conduct user testing & revise as needed � Adapted from The Accidental Taxonomist 
 by Heather Hedden Taxonomy for App Makers Andy Fitzgerald

  13. Building Flexible Taxonomies 1. Determine the narrative 2. Gather concepts & candidate terms from content audits, stakeholder interviews, and other research. 3. Identify and build out single dimensions 4. Articulate compound taxonomies to meet project goals 5. Present top-level “straw-man” taxonomy to stakeholders 6. Fully build out the revised taxonomy to lower levels 7. Implement , conduct user testing & revise as needed Taxonomy for App Makers Andy Fitzgerald

  14. #ResponsiveIA @andybywire

  15. #ResponsiveIA @andybywire

  16. Building Flexible Taxonomies 1. Determine the narrative 2. Gather concepts & candidate terms from content audits, stakeholder interviews, and other research. 3. Identify and build out single dimensions 4. Articulate compound taxonomies to meet project goals 5. Present top-level “straw-man” taxonomy to stakeholders 6. Fully build out the revised taxonomy to lower levels 7. Implement , conduct user testing & revise as needed Taxonomy for App Makers Andy Fitzgerald

  17. Building Flexible Taxonomies 1. Determine the narrative 2. Gather concepts & candidate terms from content audits, stakeholder interviews, and other research. 3. Identify and build out single dimensions 4. Articulate compound taxonomies to meet project goals 5. Present top-level “straw-man” taxonomy to stakeholders 6. Fully build out the revised taxonomy to lower levels 7. Implement , conduct user testing & revise as needed Taxonomy for App Makers Andy Fitzgerald

  18. Taxonomy for App Makers Andy Fitzgerald

  19. Taxonomy for App Makers Andy Fitzgerald

  20. Taxonomy for App Makers Andy Fitzgerald

  21. Taxonomy for App Makers Andy Fitzgerald

  22. Taxonomy for App Makers Andy Fitzgerald

  23. Taxonomy for App Makers Andy Fitzgerald

  24. Building Flexible Taxonomies 1. Determine the narrative 2. Gather concepts & candidate terms from content audits, stakeholder interviews, and other research. 3. Identify and build out single dimensions 4. Articulate compound taxonomies to meet project goals 5. Present top-level “straw-man” taxonomy to stakeholders 6. Fully build out the revised taxonomy to lower levels 7. Implement , conduct user testing & revise as needed Taxonomy for App Makers Andy Fitzgerald

  25. Building Flexible Taxonomies 1. Determine the narrative 2. Gather concepts & candidate terms from content audits, stakeholder interviews, and other research. 3. Identify and build out single dimensions 4. Articulate compound taxonomies to meet project goals 5. Present top-level “straw-man” taxonomy to stakeholders 6. Fully build out the revised taxonomy to lower levels 7. Implement , conduct user testing & revise as needed Taxonomy for App Makers Andy Fitzgerald

  26. Taxonomy for App Makers Andy Fitzgerald

  27. Taxonomy for App Makers Andy Fitzgerald

  28. Building Flexible Taxonomies 1. Determine the narrative 2. Gather concepts & candidate terms from content audits, stakeholder interviews, and other research. 3. Identify and build out single dimensions 4. Articulate compound taxonomies to meet project goals 5. Present top-level “straw-man” taxonomy to stakeholders 6. Fully build out the revised taxonomy to lower levels 7. Implement , conduct user testing & revise as needed Taxonomy for App Makers Andy Fitzgerald

  29. Building Flexible Taxonomies 1. Determine the narrative 2. Gather concepts & candidate terms from content audits, stakeholder interviews, and other research. 3. Identify and build out single dimensions 4. Articulate compound taxonomies to meet project goals 5. Present top-level “straw-man” taxonomy to stakeholders 6. Fully build out the revised taxonomy to lower levels 7. Implement , conduct user testing & revise as needed Taxonomy for App Makers Andy Fitzgerald

  30. Taxonomy for App Makers Andy Fitzgerald

  31. Taxonomy for App Makers Andy Fitzgerald

  32. Building Flexible Taxonomies 1. Determine the narrative 2. Gather concepts & candidate terms from content audits, stakeholder interviews, and other research. 3. Identify and build out single dimensions 4. Articulate compound taxonomies to meet project goals 5. Present top-level “straw-man” taxonomy to stakeholders 6. Fully build out the revised taxonomy to lower levels 7. Implement , conduct user testing & revise as needed Taxonomy for App Makers Andy Fitzgerald

  33. Building Flexible Taxonomies 1. Determine the narrative 2. Gather concepts & candidate terms from content audits, stakeholder interviews, and other research. 3. Identify and build out single dimensions 4. Articulate compound taxonomies to meet project goals 5. Present top-level “straw-man” taxonomy to stakeholders 6. Fully build out the revised taxonomy to lower levels 7. Implement , conduct user testing & revise as needed Taxonomy for App Makers Andy Fitzgerald

  34. Taxonomy for App Makers Andy Fitzgerald

  35. Taxonomy for App Makers Andy Fitzgerald

  36. “Embracing ambiguity — embracing the possibility of not understanding exactly how the pieces fit together — means designing systems that surpass our expectations of them.” - Luca Rosati. Embracing ambiguity: Ambiguity as an emerging design pattern http://pervasiveia.com/blog/embracing-ambiguity Taxonomy for App Makers Andy Fitzgerald

  37. HealthMed: building flexible taxonomies.

  38. Composite Taxonomies • HealthMed term cards • Concept map • Brief brief • Post-Its • Drafting dots Taxonomy for App Makers Andy Fitzgerald

  39. Composite Taxonomies 20 minutes • Identify a design concept based on your audience • Based on your brief, group your terms • Create category labels (blank cards) • Note any relevant attributes (Post-It notes) • Identify and elaborate salient dimensions • Can be Post-Its or sketched • Call out flexible taxonomic elements • Where does your taxonomy bend? Taxonomy for App Makers Andy Fitzgerald

  40. Composite Taxonomies 10 minutes • What is your design concept? • What are your salient dimensions? • Where are the points of articulation in your taxonomy? Taxonomy for App Makers Andy Fitzgerald

  41. Break http://andyfitzgerald.org/apptaxonomy #apptaxonomy @andybywire

  42. From IA to UI.

  43. Taxonomy for App Makers Andy Fitzgerald

  44. Taxonomy for App Makers Andy Fitzgerald

  45. Taxonomy for App Makers Andy Fitzgerald

  46. Taxonomy for App Makers Andy Fitzgerald

  47. Taxonomy for App Makers Andy Fitzgerald

  48. Taxonomy for App Makers Andy Fitzgerald

  49. Taxonomy for App Makers Andy Fitzgerald

  50. Taxonomy for App Makers Andy Fitzgerald

  51. Taxonomy for App Makers Andy Fitzgerald

  52. Taxonomy for App Makers Andy Fitzgerald

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