Tata Mumbai 2020 NGO Orientation Workshop 21st August, 2019 ISDI, - PowerPoint PPT Presentation

Tata Mumbai 2020 NGO Orientation Workshop 21st August, 2019 ISDI, One Indiabulls Centre, Mumbai

Topics covered • How to recruit individual fundraisers 1. About TMM • Event AV 11. Corporate team registration • Process and deadlines 2. Tata Mumbai Marathon Philanthropy History • NGOs with most corporate teams at TMM 19 3. Philanthropy Structure • How to get a corporate team to support you 4. NGO Privilege levels 12. NGO registration 5. 6 Ways to raise funds 13. Charity Bibs 6. TMM - Philanthropy Potential • Bib Allocation 7. Changes from last year • Process • Deadlines 8. Special Bib Number • Best performing NGOs in the Charity Bib segment 9. Direct donation on NGO page 14. How to reach us 10. Individual Fundraising • Levels and Incentives • NGOs with most IF, CR, YL at TMM 19

TMM - Philanthropy History Resulting in over Over 589 NGOs More than 400 Over 11000 ₹ 271 Cr + raised have leveraged corporates fundraisers and at the Marathon the platform participated Thousands of donors Structured Philanthropy Platform Credibility & Reputation The TMM is optimized to help NGOs leverage its popularity and The platform has tremendous goodwill & serves as a trust builder prestige to raise funds & awareness through its fair, transparent and empowering model Cost Effective Relationship & Capacity Builder The platform strives to keep the fundraising costs to the lowest Creates opportunities for NGO to initiate, build and deepen possible while taking care of all the logistics associated with it. relationships with donors & fundraisers. Improve NGOs ability to fundraise through peer learning 100% of online donations on NGO & Fundraiser pages are disbursed to the NGO in full.

TMM - Philanthropy History 300 40 35 250 Amount Raised in Crores 30 Participating NGOs 200 25 150 20 15 100 10 50 5 0 0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 Rupees in crore No. of NGOs From a modest ₹ 1.44 crores in 2004 the Tata Mumbai Marathon has raised over ₹ 40.70 crores in the 2019 edition

TMM - Philanthropy Structure • Outlines various fundraising opportunities • Covers all the processes from NGO registration to disbursements • Covers important timelines • Detailed list of benefits for all stake holders • Helps NGOs plan their campaign through NGO Privilege Levels and benefits Key Dates Sunday 19 th January 2020 Race Day From Thursdays 16 th January to Saturday 18 th Expo January 2020 Friday 31 st January 2020 Fundraising Closes

Six ways to raise funds at the TMM

TMM - Philanthropy Potential Amount raised at the TMM 2019: Rs 40.7 Crore Amount raised at the TMM 2018: Rs 34.4 Crore Individual Individual Fundraisers Corporate Team Fundraisers Corporate Team ₹ 128,128,268 ₹ 147,958,370 ₹ 185,738,943 ₹ 165,404,000 135 NGOs 124 NGOs 90 NGOs 91 NGOs Charity Bibs Charity Bibs ₹ 40,423,115 ₹ 37,882,300 225 NGOs 218 NGOs Employee donations Employee ₹ 11,993,259 Direct Donation Direct donations ₹ 3,775,808 14 NGOs Donation ₹ 14,022,728 165 NGOs ₹ 2,834,028 12 NGOs 91 NGOs 1.5 crore & 30 5 Crore 18 Crore Unlimited Potential Lakhs Charity Bibs Corporate Participation Employee Donations Direct Donations Individual Fundraising

TMM’19 - Stats Teams Range Corporate Team Amount 293 ₹ 3,00,000 to ₹ 8,00,000 Team 15 – 40 ( Rs 3L -8 L) Rs 16.54 Crores Charity Bibs Allocated Bib average Amount 3016 ₹ 12,244 ₹ 3.76 Crores Charity Bibs utilized Average Amount Fundraiser Level Numbers Total Raised Raised Change Legend ( Rs 1 Cr +) 6 ₹ 11,630,318 Rs 9.31 Crore Change Icon( Rs 50L- 1Cr) 4 ₹ 5,829,602 Change Champion(Rs 25L-50L) 1 ₹ 4,700,000 Rs 47 lakh Change Leader (Rs 10L- 25L) 17 ₹ 1,201,202 Rs 2.05 Crore Change Investor (Rs 5L-10L) 16 ₹ 596,090 Rs 95.38 Lakh Change Maker (Rs 1.5L-5 L) 128 ₹ 214,554 Rs 2.75 Crore Fundraiser Gold (Rs 1 L- 1.5L) 62 ₹ 111,952 Rs 69.4 Lakh Fundraiser Silver (Rs 50k-1L) 188 ₹ 69,490 Rs 1.31 Crore Fundraiser Bronze (Rs 10k-50k) 381 ₹ 24,029 Rs 91.55 Lakh Fundraiser (Rs 0-10K) 433 ₹ 3,135 Rs 13.58 Lakh

Changes from TMM 2019 runners by the NGO 1. No bib blocking deposit | bib forfeiture amount to be deducted from the donations raised by the NGO. • NGOs submitting a group of at least 10 runners will have the name of the NGO featured on the bibs of that group 2. Two types of Charity bibs: • Timed Run Charity Bibs (Full Marathon, Half Marathon, Open Prepaid Voucher Codes – If a donor/runner or an NGO wishes 4. 10K) to pay the race fee by cheque, the NGO can share the cheque in favour of ‘Procam International Pvt. Ltd.’ after writing the UWM • Maximum 10 charity bibs will be allotted at a time to NGOs Bib ID on the back of the cheque and submit it with the bib upon completion of their registration. summary sheet. After receiving the cheques, NGOs will receive • 50% of the allotted bibs can be utilized for Half Marathon a prepaid voucher code. (register without valid timing certificate and Open 10K Special Number Bib : All registered runners at the TMM get an 5. • Min donation to be raised is INR 10,000/- opportunity to upgrade their assigned bib number to a special number of their choice against a fixed donation • Untimed Run Charity Bibs (Senior Citizens’ Run, Champions with Disability and Dream Run) Corporate Team : 6. • Allocation for these bibs will start 1st October 2019 onwards. • Unlimited Open 10K bibs for corporate team Allocation on request & availability from NGOs • All Corporate team registration bibs can be collected by a single • Not more than 20 bibs will be allocated to an NGO at a time. point of contact • Min donation to be raised is INR 5000/- 7. Individual Fundraisers • Dream Run Medal Introduced • Dream Run bib at Fundraisers Bronze (first 1250) Dream Run Bibs Group Registration : 3. • Any race category bib at Fundraiser Silver (first 500) • Multiple Dream Run bibs can be clubbed to create a group of

Special Bib Number • Runners have a choice of selecting their own 6-digit number against a fixed donation of INR 5,000 to any NGO of their choice. • Additional opportunity for participating NGOs to raise funds by converting registered and confirmed runners into donors • Application is through a form on UWM website. • Can be used for any race category • Last date to register - Thursday, 26th December, 2019 Direct Donation on NGO page Each NGO get a unique personalisedpage on the UWM website. The page displays a donation button, NGO’s contact detail, bibs available, total amount raised, the fundraisers who support the NGO and the privilege level of the NGO. 100% of all funds raised online are disbursed in full to the NGO, UWM absorbs the payment gateway charges

NGO pages All registered NGOs get feature rich pages to raise funds. All funds raised online on NGO & Individual Fundraiser pages are disbursed in full (100%) to the NGO Bib Request button added to NGO pages . Over 150 requests are currently been generated and emailed to the registered NGOs per day.

Individual Fundraising The UWM online platform is ideal for raising funds for a cause - its free, it’s easy to set up and 100% of money raised online goes to the NGO Who are Employee Who are Change Who are Individual Who are Young Leaders? Fundraiser? Runners? Fundraisers? Individuals below the age Individual Fundraiser have Individuals who raise INR Ordinary individuals who of 21 years as on race. can select their 1.5 lakh and above in are passionate for causes They get eligible for participating corporate and support of their chosen they believe in and makes privileges on raising INR accrue incentives for their NGO/s. an effort to raise funds 75,000 for their NGO/s. company UWM’s Fundraiser Assist App helps fundraiser connect with all their contacts through Email, Whatsapp, Social Media seamlessly and enables sending appeals and thank you messages effortlessly .

Individual Fundraising The UWM online platform is ideal for raising funds for a cause - its free, it’s easy to set up and 100% of money raised online goes to the NGO On a fundraiser page and dashboard a fundraiser can…. • Personalize appeal, add photographs and videos donation details • Add collaborators and raise funds in a group • Receive and respond to donor comments updates • Share their page on various social media to create • Share important updates on their campaigns awareness and raise funds • View all donor details in an easy to download format • Receive online donation on their page and add offline UWM’s Fundraiser Assist App helps fundraiser connect with all their contacts through Email, Whatsapp, Social Media seamlessly and enables sending appeals and thank you messages effortlessly .