Target your consumer: National in scope local in ability. 10.5 - - PDF document
1 Target your consumer: National in scope local in ability. 10.5 million Canadians visit newspaper websites (44% reach of the total Canadian online universe, numbering 24 million) 10.5 million unique visitors (44%) to newspaper websites
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Source: comScore MediaMetrix, Total Canada, All Locations, June – August, 2008 average
10.5 million unique visitors (44%) to newspaper websites
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2,626,000
937,700 1,178,300 1,240,000 1,341,300
2.6 million unique visitors monthly
Toronto Star The New York Times brand globeandmail.com sites Transcontinental Digital Newspaper group newspapers
Source: comScore MediaMetrix, Total Canada, All Locations, July – September, 2008 (monthly average)
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Sources: comScore MediaMetrix (unique visitors); Omniture SiteCatalyst (page views) (January – September average)
2007
(monthly average)
2008
(monthly average)
2008
(monthly average)
2007
(monthly average)
Page views 3,423,000 4,783,000 Unique visitors 255,000 306,000 + 20 per cent + 40 per cent
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63,200 page views monthly
Sources: Google Analytics, January – September, 2008 (habsinsideout.com); Google Analytics, April – September, 2008 (westislandgazette.com)
1,063,200 page views monthly
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association
communities of interest
(entry level and tactical)
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Size:
728 x 90 pixels
Overview / Benefits:
Premium position at the top of most pages throughout the network ensure maximum visibility. Significant horizontal space to creatively communicate your advertising message.
Pricing (Cost per thousand impressions):
Run of network = $16.00 Channel specific = $20.00
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Size:
300 x 250 pixels or 250 x 250 pixels
Overview / Benefits:
Position above the scroll line ensures maximum visibility. Displayed on all entry and articles pages, embedded within high-value content areas. Typically higher click-thru rate than other traditional units (728 x 90 pixels, 160 x 600 pixels).
Pricing (Cost per thousand impressions):
Run of network = $24.00 Channel specific = $30.00
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Size:
160 x 600 pixels
Overview / Benefits:
Displayed on the right side of most pages across the network.
Pricing (Cost per thousand impressions):
Run of network = $16.00 Channel specific = $20.00
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Overview / Benefits:
Regular ad units can expand their normal size on user interaction Available for: Leaderboard, Skyscraper and Big Box (standard formats). Provides brand interaction and a more engaging experience.
Pricing:
25 per cent premium applies to standard ad CPM rate.
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Overview / Benefits:
Entry level ad placement for first-time digital advertisers. Tactical unit designed to drive specific user action. No creative required. Maximum 50 characters (including space).
Pricing (Cost per thousand impressions):
Run of network = $5.00 Channel specific = $7.50
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Size:
300 x 100 pixels
Overview / Benefits:
Consistent, static placement.
Pricing (Cost per thousand impressions):
$15.00
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Overview / Benefits:
Place your brand and messaging within a highly credible editorial environment. Advertiser logo and tagline wraps relevant headlines on index and sub-index pages. Available on all index and sub-index pages. Ad message clicks to advertiser website.
Pricing:
On request
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Overview / Benefits:
Achieve 100% share of voice (S.O.V.) through this exclusive opportunity. Integration within editorial environment with high credibility. Position within general or highly relevant content areas.
Pricing (Cost per thousand impressions):
$40.00
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Overview / Benefits:
Achieve 100% share of voice (S.O.V.) through this exclusive opportunity within editorial environment. Standard advertorial that links to a secondary full-page advertorial article, written by the advertiser and hosted on a Canwest website. Pricing: $40.00 Net CPM for Standard advertorial plus $1,500 Net monthly fee for secondary page.
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Overview / Benefits:
Increase interaction with your brand. Goodwill association through provision of prizing opportunity or product integration. Promote brands and products, access consumer information, or build opt-in subscriber lists. Added features (at additional cost) include viral marketing, trivia questions, submission
Pricing:
Investment from $5,000 - $16,000 net.
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Overview / Benefits:
Association with content category. Entry-page placement. Exclusivity.
Pricing: On request
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Overview / Benefits:
Association with content category. Entry-page placement. Exclusivity. Pricing: On request
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Overview / Benefits:
Association with content category. Entry-page placement. Exclusivity. Pricing: On request
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Overview / Benefits
The inclusion of a client’s commercial spot prior to a program, or customized or pre- determined video segment. Relay brand message by selecting targeted channels and sites. Receive the benefits of television plus the ability to interact online. Presence in a “lean-forward” environment. Consumers can not fast-forward past commercials, guaranteeing viewership. Clickable.
Product guidelines
Videos can range from short segments of news footage to customized content. Advertisers can participate in the video by incorporating their own spots prior to the video running. :05s, :07s, :15s are accepted for content that is two minutes or less. Formats of up to :30 are accepted on all content longer than two minutes. Advertisers can target based on genre. For example, videos and client spots can run within sports or entertainment.
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Overview
Genre verticals across the network: Movies Travel Health Technology Lifestyle Driving Househunting Working
Benefits
Expand your placement to access consumers within content relevant areas. Target local markets. Associate brands to quality content. Key verticals based on online user preferences. Target specific audiences (geography, keywords, etc.).
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Unique selling points:
Surround your brand with credible editorial content from a trusted consumer brand. Content destination site: provides local information on-demand to consumers. Placement within genre content: communities
Ability to connect with an affluent and internet savvy audience. Integrate your brand within customized content, designed specifically to meet your campaign’s
Extend your campaign across multiple media platforms through the variety of media offered by the newspaper. Plan your campaign to meet high reach, or, targeted placement objectives
Benefits: Trusted content Qualified audience Unique opportunities
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