TARGET, REACH AND ENGAGE YOUR AUDIENCE USING HEALTHCARE SCREENING KIOSKS Presented by: Janette Torres & Stephanie Myers
T H E C H A L L E N G E • Hospitals are looking to grow admissions but are limited on resources (i.e., staff and budget) • How do you reach people right in your community without spending all of your Dme targeDng ads, geo fencing, profiling, etc. • Digital programs can be highly effecDve…but how many of you have a dedicated digital expert on staff? • Without a digital expert you’re “spraying and praying”
T H E S O L U T I O N A turnkey, digital program that combines 3 components: B R A N D E M A I L D I G I T A L A W A R E N E S S A C Q U I S I T I O N T A R G E T I N G Leverage the traffic of over IN KIOSK - Once your target OUT OF STORE – based on 3,600 Walmart and Safeway has been idenDfied, as part of your campaign-specific criteria, stores across the country to the screening process they’ll we’ll find your desired promote your hospital’s watch a short video or banner audience and serve them ads offerings to those in your ad with the opDon to opt-in for that get results (visit your service area more informaDon--providing website, click to call for an you with qualified leads to appt, etc.) follow up on
C O N S U M E R M A R K E T I N G C A P A B I L I T I E S O V E R V I E W I N - P H A R M A C Y O U T O F S T O R E N E T W O R K P R O G R A M M A T I C D I G I T A L S I G N A G E A D V E R T I S I N G ( P H A R M A C Y F A C I N G ) U S E R I N T E R F A C E S C R E E N L I S T B A N N E R S / V I D E O S R E T A R G E T I N G E M A I L O P T - I N F O R I N F O C A M P A I G N P E R F O R M A N C E ( L E A D G E N E R A T I O N ) R E P O R T I N G 4
N A T I O N A L P H A R M A C Y K I O S K N E T W O R K I N T H E P A S T 4 Y R S **Expansion into 100% of Walmart locations over the next several months will soon place the kiosks within 10 miles of 96% of the population! 3 + M I L L I O N S C R E E N I N G S P E R M O N T H 5
C U R R E N T L Y O F F E R E D H E A L T H S C R E E N I N G S Existing Assessments + The Average Number Taken per Month Blood Pressure – 2.3 million / month BMI – 800,000 / month Health Age Assessment – In partnership with Cleveland Clinic Wellness – 325,000 / month Vision Acuity Test - 325,000 / month Diabetes Risk Assessment – In partnership with American Diabetes Association – 125,000 / month Sleep Health – In partnership with Harvard Medical School – 120,000 / month HEALTH CENTER KIOSK USERS – NATIONAL DEMOGRAHIC % of Users 57% INFO of users are hypertensive or Gender pre-hypertensive 30% 20% 10% 0% Male Female 14-17 18-24 25-34 35-44 45-54 55-84 85+ 6
K I O S K V I S I B I L I T Y INTERACTIVE USER DIGITAL SIGN INTERFACE v Eye-level digital placement on top of kiosk makes v Deliver 1:1 messaging to an actively engaged, health- your campaign visible to shoppers inside the conscious user through various digital placements in the pharmacy area kiosk experience v Build awareness and education for your hospitals v All placements can be targeted by basic demographics inside the pharmacy (age, gender, location, ethnicity), real-time kiosk v Reaching over 300+ million viewers per month! measurements (weight, Body Mass Index (BMI), blood • :15 OR :30-SEC CREATIVE, VIDEO OR STATIC IMAGES pressure) and questionnaire responses (habits, behaviors, • FULL PAGE TAKEOVER ADS • EXPANDABLE BANNERS preferences) • INTERSTITIAL VIDEOS WITH 100% COMPLETION RATES • OPPORTUNITY TO OPT-IN FOR MORE INFO 7
A U D I E N C E T A R G E T I N G W e c o l l e c t t h e A g e , G e n d e r & E t h n i c i t y o f e v e r y u s e r a t t h e s t a r t o f e v e r y e x p e r i e n c e . A s t h e u s e r a n s w e r s q u e s t i o n s i n t h e a s s e s s m e n t s w e c a n t a r g e t o n t h e s e a d d i t i o n a l a t t r i b u t e s , h e a l t h c o n d i t i o n s a n d d i s e a s e s t a t e s : 8
O U T O F S T O R E : D A T A - D R I V E N P R O G R A M M A T I C C A M P A I G N S KIOSK EXPERIENCE Targeted, Measureable and Cost-Efficient Customer Conversion UDlize WCA’s off-kiosk digital planorm to idenDfy and engage determinis*c custom audiences based on campaign-specific criteria. H E A L T H L A B S D E V I C E S With our proprietary database of opt-in, HIPAA-compliant health condiDon, ailment, and Rx data we’re able to achieve an extremely high match level for API your exact target. W E B & M O B I L E KIOSK HEALTH DATA MATCHING TARGETED ONLINE DATA ALOGRITHM AUDIENCE V I S U A L A C U I T Y B L O O D P R E S S U R E W E I G H T & B M I PHYSICAL ACTIVITY DIAGNOSED CONDITIONS Serve the same audience Demographic, Behavioral, ads across mul>ple PREVENTIVE CARE CHOLESTEROL LEVELS Ailment Data, Product screens: mobile, tablet, Purchase, Health Propensity, desktop, and addressable STRESS & DEPRESSION GLUCOSE/A1C LEVELS Lifestyles, Hobbies and many TV others NUTRITION NICOTINE USAGE *Using geo-fencing technology, WCA can target consumers within your service area. Our technology uses parcel data so 9 that individuals can be targeted based on their current physical locaDon and/or based on their previous physical locaDon. *
E X A M P L E S O F T A R G E T E D C A M P A I G N S Promote HEART CARE program Promote ORTHOPEDICS program Promote WOMEN’S SERVICES Example target audience : Example target audience : Example target audience : • Men and women • Men and women • Women • Overweight • High body weight • Age 25-65 • Age 50+ • Ages 40-75 • Pap smear within 3 years • High cholesterol or Diabetes • Chronic Knee Pain + has • Due for a mammogram Within 30 mile radius • OsteoarthriDs • Pregnant or planning pregnancy Within 30 mile radius • • Currently on specific medicaDons (birth control, menopause medicaDon, ferDlity, etc.) Within a 15 mile radius • We can create a campaign for any service line, strategy or event 24
H O S P I T A L C A S E S T U D I E S 11
M U L T I C H A N N E L H O S P I T A L M A R K E T I N G O P P O R T U N I T Y Package 2 Package 1 KIOSK MEDIA KIOSK MEDIA Digital Top Sign Digital Top Sign 100,000 plays 200,000 plays • • :15-second ad units – can be videos or staDc images :15-second ad units – can be videos or staDc images • • User Interface User Interface 40,000 display banner and video impressions that 86,000 display banner and video impressions that • • run while a user is engaging with the programs on run while a user is engaging with the programs on the kiosk the kiosk * Strategic user targeDng may be available for all or some of the user * Strategic user targe*ng may be available for all or some of the user interface ads interface ads TARGETED DIGITAL PROGRAMMATIC MEDIA TARGETED DIGITAL PROGRAMMATIC MEDIA We’ll create a directly addressable digital audience based on your We’ll create a directly addressable digital audience based on your campaign focus or service line. We’ll then provide something campaign focus or service line. We’ll then provide something similar to this sample plan: similar to this sample plan: 186,667 targeted digital ads (desktop/social) 300,000 targeted digital ads (desktop/social) • • 120,000 desktop display geo-fenced in your 200,000 desktop display geo-fenced in your • • hospital’s service area hospital’s service area 66,667 impressions on Facebook Newsfeed 100,000 impressions on Facebook Newsfeed • • Total Impressions: 326,667 Total Impressions: 586,000 Total Net Investment: $6,000 per month* Total Net Investment: $10,000 per month* *Three month campaign minimum 12
H E A L T H C A R E H O L I D A Y F L O W C H A R T NOVEMBER DECEMBER OCTOBER Alzheimer’s Awareness Month World AIDS Day NaDonal Breast Cancer Awareness American Diabetes Month NaDonal Flu VaccinaDon Week SIDS, Pregnancy & Infant Loss Month Great American Smokeout “Talk About Your Medicines” Month (stop smoking) FEBRUARY MARCH JANUARY American Heart Health Month NaDonal NutriDon Month Birth Defects PrevenDon Go Red for Women Day PaDent Safety Awareness Week Cervical Cancer Screening Month World Cancer Day American Diabetes Alert Day Women’s Healthy Weight Day 13
N E X T S T E P S Interested in learning more? Jane`e Torres jtorres@womenschoiceaward.com 954-922-0846 14
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