TAMK Masters’ Conference Biobased Future Martin à Porta
The World in 2018 The World in 2048 7.8 billion people 9.6 billion people 1 in 12 55% 1 in 6 66% over 65 years living in urban areas over 65 years living in urban areas 1.9 billion 3.9 billion 31% 39% population living under population living under water forests cover land area forests cover land areas water stress stress 330 Mt Biomaterials 100% 20 MWh proliferation of plastics produced p/a increase in energy prod. bio-based innovation, energy consumption / capita = 825 Mt CO2 / e ( 1/3 for transportation) plastics substitution etc. AI & machine Digital representations 8.4 billion 100 billion of most aspects of our learning world (MR), connected connected devices increased optimisation, connected devices dynamically by real-world (IOT explosion) efficiency & new jobs IOT surge continues counterparts…
M EGATREN D S Threats and related opportunities EN V I RON M EN T CON SCI OUSN ESS Threats to opportunities SURGI N G D I GI TALI ZATI ON AN D POPULATI ON AN D TECH N OLOGI CAL URBAN I ZATI ON AD V AN CES CLI M ATE CH AN GE URGEN CY TO D ESI GN CH AN GI N G CON CEPT D ECLI N I N G N ATURAL SUSTAI N ABLE OF OW N ERSH I P RESOURCES 4 SOLUTI ON S
Circular Economy W HAT DRI VES CI RCULAR ECONOMY? W HAT NEEDS TO HAPPEN? − Strong leadership in governments − Over consumption of natural resources and large businesses to step out of the comfort zone and change the − New generations of consumers political and business environment − Urbanization − Stepping out of the comfort zone − Tightening legislation in design and planning – we need to plan things differently, to design − Technological advancement & waste out digitalization − Traditional linear business models need to be changed to circular business models − Innovation and use of enablers via technological development
4 th Industrial Revolution SI MULTANEOUS REVOLUTI ONS CHALLENGES AND OPPORTUNI TI ES − With deep specialization, very few − Digital technologies revolution with A.I. as one spearhead people understand even a fraction of the new technologies − Materials revolution with e.g. − Putting together the new graphene as an example inventions like “lego blocks” into − Mutual enabling – “braided even more fantastic creations is revolutions” possible, if you know what blocks − Digital platforms enable you have at your disposal development of new materials − Again, digitalization can help us − New materials enable faster and keep track of and combine the smaller digital platforms and digital and material innovations better hardware for digital tech − One big challenge: if only the − An evolutionary spiral of mutually machines understand the new reinforcing revolutions technology, are we back to medieval times, using “magic” boxes without understanding them
Circular Bioeconomy W HAT DOES THI S MEAN? CHALLENGES AND DRI VERS − Bioeconomy can be quite resource − Circular economy and bioeconomy are strongly linked together intensive and increasing demand for food, biomaterials and − By extending the lifetime of bioenergy resources could worsen products and recycling materials, a the over-exploitation of natural circular, bio-economy approach resources can help retain material value for − Traditional linear business models longer time need to be changed to circular − With bio based production we can business models and industrial decrease the environmental harm symbiosis is an important element non-renewable production fossil- − There are several drivers towards based economy causes circular bioeconomy - including strong policy measures
Resource base valuations and development Market analysis I dea and Continuous basic Technology mapping im provem ent technology Operational excellence research Technology benchmarking Market forecast Technology options evaluation Pilot plants, commercial production plats, continuous improvement: Com m ercial Prove − Basic engineering production Feasibility During all levels of technology − Project implementation development: − All engineering disciplines CI RCULAR − Technology novelty − Project management BI OECONOMY assessment services − Technology development − Site services roadmaps − Operational improvement − Feasibility studies Market entry strategy Full scale Lab scale R&D portfolio strategies Market scenarios dem o plant testing Technology strategies Price projections Pilot scale plant Technology acquisitions Strategy development
M AKI N G A D I FFEREN CE Your ideas matter − Young people joining the business world have a greater opportunity than ever before to effect change and drive companies towards a more sustainable future − Students have the pow er to lead a consultancy company forward with fresh ideas − To leverage the power of innovative thinking and social m edia , go ahead and share your idea with me via Twitter, LinkedIn or Instagram − You will be invited to discuss your idea with my team of experts and we will write a LinkedIn article about it − So here’s to the challenge….
M AKI N G A D I FFEREN CE Sahara Reforestation − Sahara reforestation is quite topical question at the moment in Finland − ÅF Pöyry has a world-class forestry knowledge and we are currently planning and building a seawater desalination plant in Saudi-Arabia − W hat is your idea that w ill enable the Sahara Reforestation vision to becom e reality? − Share your ideas with me via social media: − Twitter: @Martin_aPorta − LinkedIn: w w w .linkedin.com/ in/ martinaporta − Instagram: martin.aporta
TH E FUTURE CAN BE BRI GH T Win-win-win Future industry has the potential to benefit all parties… − Companies can profit because waste generates value − Individuals can benefit from a more profitable economy − Future generations can benefit from a protected global environment So there is even more opportunity for the creative minds at TAMK to put together amazing tools that can truly solve global problems
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