Support for Dissemination : A Role for Evaluators American Evaluation Association October 2014 Denver, CO Tania Jarosewich, PhD Censeo Group LLC Tania@CenseoGroup.com @TaniaJarosewich
Expect Expectation ion fo for Di Dissem ssemina nation tion Pl Plan an in in Proposals oposals NIH Science Education Partnership Award NSF Discovery Research K ‐ 12 Solicitation (SEPA) A proposal must include a creative . . . specific plan must be provided to communication strategy for reaching a broad audience for the findings of the project, including, disseminate nationally any findings. . .via where appropriate, scholars, practitioners, web postings, presentations at scientific policymakers and public audiences. While the meetings, workshops. . . reports, potential results of the proposed research are publications, project websites, social expected to be of sufficient significance to merit media and other dissemination or peer ‐ reviewed and broader publication, marketing venues. . . .All SEPA proposals approaches that reach broader audiences are must include a project website strongly encouraged. Proposals should identify development plan . . . the key elements of a communication plan. . . .
Typical Dissem Ty Dissemin ination ion Pl Plan an …dissemination mechanism will ensure materials, support, and research findings are accessible to teachers and the general public. The team will establish a project website that will host curriculum materials and other information about the project. We will present materials at science and science education conferences and via publications in peer ‐ reviewed journals. We will strengthen existing collaborations and seek partnerships to ensure materials are used in a range of settings.
Long Long Hi Histor ory of of Educ ucational nal Di Dissem ssemina nation tion Ef Efforts
Di Dissem ssemina nation tion is is Mo More than than a Jou Journal Article Article Knowledge Dissemination: transfer of knowledge within and across settings, with the expectation that the knowledge will be "used“ Increased awareness understanding action Hutchinson, J. R. and Huberman, M. (1994). Knowledge Dissemination and Use in Science and Mathematics Education: A Literature Review. Journal of Science Education and Technology, Vol. 3(1).
Inc Incorp rporatin ing Di Dissem ssemina nation tion in into Pr Project Pl Planni anning ng Review Evaluate Make a effective impact Plan dissemination methods
Re Review Ef Effective Di Dissem ssemina ination ion Str Strategies gies • Attending to knowledge disavowal ‐ tendency to preserve ongoing norms • Attending to schools’ systemic issues • Matching product / program demands with teachers’ core values and beliefs
Ma Make a Pl Plan an Shared vision for dissemination Our Project is: Our Project will disseminate the following: Stakeholder Message Time ‐ Person Cost Method Criteria Group line Respon for ‐ sible Success Awareness Different Methods must message for meet stakeholder Plan for Understanding each needs timing, stakeholder staffing, group based Action Plan to measure cost on level of success of Implement dissemination implementation Support
Sam Sample le Di Dissem ssemina nation tion Pl Plan an http://www.feem ‐ project.net/epiwater/docs/epi ‐ water_DL_7 ‐ 1.pdf
Ty Typical Met Methods ods of of Di Dissem ssemina nation tion • Report • Conference presentation • Memo • Workshop • White paper • Roadshow • Monograph • Media • Brief • Editorial • Email • Newsletter • Website
Di Dissem ssemina nation tion fo for Action Action Try new methods and tools: Use the power of your network to disseminate your work: Video Podcast Link with networks Slide Share Alliances with other projects Storify Link with professional associations Pearltrees
Present your paper at a conference: Gain 17 ‐ 26 downloads L. L. de Leon, Fernanda and McQuillin, Ben, The Role of Conferences on the Pathway to Academic Impact: Evidence from a Natural Experiment (October 9, 2014). Available at SSRN: http://ssrn.com/abstract=2507361
Us Use We Website Analytics Analytics to to Mon Monitor tor Dissem Dissemina ination ion
Bl Blog og and and Tw Tweet : Incr Increase se Downloads Downloads Melissa Terras: . . .the correlation between talking about my research online and the spike in downloads of my papers http://journalofdigitalhumanities.org/1 ‐ 3/the ‐ impact ‐ of ‐ social ‐ media ‐ on ‐ the ‐ dissemination ‐ of ‐ research ‐ by ‐ melissa ‐ terras/
Track ack Ef Effectiveness of of Publicity blicity Activities Activities Demonstrate short and long ‐ term impacts of research . http://blogs.lse.ac.uk/impactofsocialsciences/2012/05/18/who ‐ gives ‐ a ‐ tweet ‐ 860 ‐ downloads/
Tw Tweet about about your our wo work Increase downloads X11
Ot Other her Met Methods ods – N – No Met Metrics Ye Yet Ide Identifie tified Facebook LinkedIn Pinterest
Exam Ex ample ple of of Di Dissem ssemina ination ion Im Impact ct Interesting and innovative ways that other industries are sharing and measuring the impact of dissemination efforts http://journalauthors.tandf.co.uk/pdfs/socialmedia ‐ infographic.pdf
Tania Jarosewich, PhD Censeo Group LLC Tania@CenseoGroup.com @TaniaJarosewich
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