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Jun 16, 2023 •36 likes •296 views

SUPERMERCADOS PER Economic and political context 02 Per at a glance + 3.9% + 4.0% Peruvian economy will grow 2.2% in 2017, improving GDP 2018 GDP 2019 +2.3% its performance in the upcoming years. Government has contemplated

  2. SUPERMERCADOS PERÚ Economic and political context

  3. 02 Perú at a glance + 3.9% + 4.0%  Peruvian economy will grow 2.2% in 2017, improving GDP 2018 GDP 2019 +2.3% its performance in the upcoming years.  Government has contemplated an economic GDP 13,600 Public Investment reactivation plan focused on the increase of Public 1H 2017 approved for 2018 Investment . MM USD  The Central Reserve Bank of Peru has trimmed its 3.5% 3.2% Benchmark benchmark interest rate to encourage consumption interest rate Sep17 and investment. Inflation  Private investment forecasts suggest it will return to 0.8% Private Investment August 2017  Climate phenomena: FCAST 4Q 2017 positive figures from 3Q 2017. Coastal ‘El Niño’.  Political noise: 71  Business confidence indicator, over the 12-month Odebrecht case. Macroeconomic 1.3 pts Expectations economy, is at its highest. points Central Bank Aug17  Country Risk Consumer confidence indicator remains in the 47 pessimistic side for the sixth consecutive month so Lowest in the points region far in 2017. Source: BCRP, BBVA, JP Morgan, MEF 3

  4. Strategic Goals 2017 1 2 Become leaders in Leading Corporate Global Trends Omnichannel Social Responsability experience brand 4 3 5 6 Favorite supermarket Become one of the based on consumer Market Share Metro Mutiformat Customer best workplaces in responses/ Improve Leadership Strategy the retail industry shopper experience 7 Focus on profitability Profitability through a more efficient operation 4

  5. 01 GLOBAL TRENDS Omnichannel

  6. 01 E-commerce Leader at Perú ‏ Consistency at all points of contact • 60.9% Share • +80% participation in WONG vs 2016 • The best NPS of the market (Mar17 Arellano Marketing) 1st and only Supermarket … • With 100% Coverage - Lima Metropolitana • With solution of purchase and couponing – Mobile App • With Kiosks & “Wong al Auto” Closer to the customer • Supermarket with more C&C points • Georeferenced • Customized Content

  7. 01 E-Commerce Improvements Metro.pe Wong App Kiosk assisted sales “Wong al Auto”

  8. 02 GLOBAL TRENDS Corporate Social Responsability

  9. 02 RSE Employees Environment Sustainability Report 2016 Community Suppliers Consumers 9

  10. 03 CUSTOMER Favorite Supermarket

  11. 03 Customer BONUS card - % Share Identified Average Sales Cusotmers Transactions Ticket Loyalty Program +22% +8% +12% -3% Identified Average Customers Sales Transactions Ticket +20% +12% +3% -8% (*) Data from the Last Quarter 11

  12. 03 Loyalty Program Relaunch Bonus Program incorporating new features and benefits: • Electronic Purse (Mastercard) • Mobile App 1.6 Bn • 2.2 Bn Identified Customers 601k • Program allows actions aimed at Top Customers: 12

  13. 03 Couponing KIOSCO APP PISO DE VENTA • With a reach of up to 85% of Customers and increasing rate of redemption • BIG DATA Project: unification of database, customer leakage & pricing model, social mining, 360 customer analysis and machine learning 13

  14. 03 Becoming the Favorite supermarket o Improving our Product Proposal  59 product development projects under our own brands during 2017  Succesful launch of 32 projects 1H 17  Going towards 20% of Market Share (3Q 16%, +4ptos vs 1Q 2016)  Standardizing brands throughout the 5 Cencosud countries o Supply Chain  Outsourcing 100% nonfood logistics with DINET operator  Automatic Replenishment: 70% Food Grocery Suppliers.  Goal 100% Oct17  Implementation FMG Audit  Availability levels: 97% 14

  15. 04 CUSTOMER Market Share Leadership

  16. 04 Store Expansions & Renovations  Stores built to the highest standards and latest worldwide supermarket design trends  Larger, more comfortable and more tech-savvy stores  Important Project Bank: 8 new supermarkets and 12 renovations Wong Asia Wong La Planicie Wong San Miguel 16

  17. 05 CUSTOMER Multiformat Strategy

  18. 05 Multiformat - Stages S T S A I N M Be at the D DIFFERENT P A Shopping L Missions R I D F I Y Z E 18

  19. 05 Express Corner Implementation Metro Plaza Lima Norte: March 2017 On going +5 stores Implementation Wong San Miguel: July 2017 On going +3 stores 19

  20. 06 CUSTOMER Become one of the best workplaces in the retail industry

  21. 06 #YoVoyPorLaFelicidad (#IGoForHappiness) Courses E-learning 10519 1st Place Ethics & Integrity2017 29 128 112 nominees initiatives awarded 1st Place - Retail 9783 participants 68% (2012) 80% (2016) Inclusion More than 15 thousand Beneficiaries Program (collaborators and relatives) 21

  22. 07 “PROFITABILITY” Focus on profitability through a more efficient operation

  23. 07 Cost Efficiency Project 4 Consultants GEC 10 average trips 9 committees with 22 weeks 1 CFO + 1 CdG per consultant management S/. 650 MM in Restructuring of 7 >50 analyzed + de 200 specific expenses analyzed areas accounts expenses 23

  24. 07 Self Service Culture Self Scanning • Implemented at 11 Metro stores • 7% Sales Share • 15% Transactions Share Self Checkout • Implemented at 1 Wong • 8% Sales Share • 12% Transactions Share. 24

  25. 07 Tikray • Transformational Program: transversal to the Transactional whole organization of Supermarkets Peru • The total investment is US$ 30 MM POS • 1st stage in progress: Implementation of new ERP system SAP 6.07 Hana, executed by IBM company Business Intelligence 25

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