Status Update May 2010 Big picture Reminder > we set two main - PowerPoint PPT Presentation

Mozilla Foundation Status Update May 2010

Big picture Reminder > we set two main goals for 2010: 1. Introduce Drumbeat. Build projects and community. 2. Strengthen position as leading public charity promoting open internet. These are first steps towards a something bigger: huge numbers of new people participating in Mozilla. Picture is getting more concrete, which feels good. 2 May 2010 - Mozilla Foundation Board Slides

Where we are right now Four months into 2010 we have: 1. At least three solid Drumbeat bootstrap projects. 2. Local community event model starting to work. 3. Fundraising rolling, albeit a bit slower than hoped. 4. Mozilla Core mostly on back burner. We’re learning and refining our plans. 3 May 2010 - Mozilla Foundation Board Slides

What success looks like Proposed priorities for rest of 2010: 1. Go deep on 3 - 5 projects that demo Drumbeat. • While also building up platform for large # of projects. 2. Invest in events plus projects combo in 5+ cities. • Support events in many cities, invest where we get most traction. 3. Build solid fundraising capacity, hit our $ targets. Are these the right places to put most of our resrouces? Do these get us far enough toward our long term goals? 4 May 2010 - Mozilla Foundation Board Slides

Projects Current Focus: Push people and funding to most promising bootstrap projects. Get them effective. • Number of projects to target: 3. Stretch: 8 At least: P2PU, Web Made Movies, Universal Subtitles. • Henrik, Shuttleworth Fellowship and Open Video Alliance should generate a few more solid projects. • In short term, put less energy into overall ‘project platform.’ Push later in 2010 to get 2011 projects. 5 May 2010 - Mozilla Foundation Board Slides

Projects Vision: Anyone anywhere can translate any video on the internet. Early Mature participation participation Design Huge numbers of people Prototyping volunteering to translate Testing and transcribe videos Content Donating Publicity Volunteers Money What drumbeat.org Volunteer recruiting $25k donor campaign Mozilla Snippet Mozilla advisors $25k matching grant is doing Profile at events Labs design challenge Into to other funders Status: Working prototype moving to private beta. Drumbeat Role: Promote, fundraise and recruit volunteers. 6 May 2010 - Mozilla Foundation Board Slides

Projects Here are quotes from people on drumbeat.org who have filled in the Universal Subtitles volunteer form. We’ve received over 100 submissions like these. “I’m interested in helping with your “Hi, I don't have any talent in drumbeat project. As the mother of a computer. I'm just a common people hard of hearing daughter I think this who can speak Mandarin, is an amazing undertaking. I have a Cantonese, English, Malay, and little little bit of programming skills, and a Japanese. And maybe very little whole lot of internet skills. Let me Spanish. Is there anything know what I can do to help!!” I can do to help?” One of Drumbeat’s roles is to help projects effectively communicate and coordinate with potential contributors like these. 7 May 2010 - Mozilla Foundation Board Slides

Projects Vision: The people of the web making the movie of the web, and reinventing cinema. Early Mature participation participation Story ideas Thousands of people Footage and creating, remixing, episodes annotating translating and HTML5 video hacking episodes player hacks Money Stories Technology Connections to What ~$25k project funding FOVP design challenge people w. stories Mozilla Joint grant writing Seneca students is doing Call for contributors Intros to funders Mozilla experts online and at events Status: Pilot episode and web video hacks in production, coming in July. Drumbeat Role: All aspects, linking filmmaker + hacker sides of project. 8 May 2010 - Mozilla Foundation Board Slides

Projects Vision: P2P University web dev courses that out compete private tech schools. Mature Early participation participation Dozens of peer taught and Pilot courses accredited courses. Potential Curriculum for huge # of learners. Accreditation system Brand Expertise Money What Mozilla courses Curriculum model ~$25k in grants Mozilla Accreditation model Joint grant writing drumbeat.org is doing Stickers! Industry links Status: Pilot course running, curriculum + accreditation framework starting. Drumbeat Role: Content and accreditation. Industry outreach. 9 May 2010 - Mozilla Foundation Board Slides

Events Current Focus: Find community leaders via first local events. Develop integrated approach in 5 cities. • Target at least 20 cities for events, stretch for 50. Continue to focus on Europe, Brasil, North America. • Integrate event + project approach in 5 cities, stretch for 10. • Kitchen table sprints, meet-ups and other activities where people actively work on or create Drumbeat projects. • Drumbeat Festival could be used as community leadership summit to strengthen leaders we are building locally. 10 May 2010 - Mozilla Foundation Board Slides

Events Community model 1. Day long event to introduce topic and find local leaders 2. Project focused events like a sprint or ‘work’ party 3. Smaller meet-ups to sustain energy; bring in new people 4. Rinse and repeat Backed by • Organizer’s event kit • Events in 5 cities so far. ~8 more Training and coaching planned. Invest more deeply where • Led by Aspiration / Allen Gunn event + project combo likely to work. 11 May 2010 - Mozilla Foundation Board Slides

Drumbeat Festival • Two possible visions for Drumbeat Festival: • Thought leadership event that creates a big stage for people working on the open internet. - or - • Community leadership summit that rewards and energizes Drumbeat leaders. While we can do a bit of both, we need to decide on our primary focus. 12 May 2010 - Mozilla Foundation Board Slides

Fundraising Open Web Fund ‘t-shirt’ Campaign 1. This becomes the focus until individual donations are on solid footing. May - December ’10 2. Call to action: support Mozilla; contribute to the Drumbeat Open Web Fund. Bigger focus on foundation grants • Get key influencers to stand beside Mozilla as Example of public benefit organization: MacArthur, Knight, etc. community designed • Stretch current target. t-shirt. Voting currently underway. 13 May 2010 - Mozilla Foundation Board Slides

Web site notes • Major new drumbeat.org release. • Dramatic improvements to pages for Drumbeat projects. Also, improvements to better explain to new people to the site. • More improvements still needed after this release. • Especially events and volunteer management / communication. • Progress much slower than hoped. • New webdev hire who started last week already fixing this problem. 14 May 2010 - Mozilla Foundation Board Slides

2011 and beyond We need to remember: what we’re doing now is designed to set us up for bigger goals in future • Build Mozilla into a massive, dynamic movement. • Mozilla as a whole focuses more on engagement, less on marketing. Massive number of people become active supporters of Mozilla. • Drumbeat projects generate useful ways for these people to participate. Also: deep local roots, create sustainability and innovation at the edge. • ‘Give back’ at a bigger scale, drive innovation. • As we become a successful fundraising organization, we are able to support Drumbeat projects and other initiatives at a much larger scale. 15 May 2010 - Mozilla Foundation Board Slides

Mozilla Foundation Status Update May 2010