SPRING
ABOUT IIWT EDITORIAL CONTENT The whole idea behind our project was to create a blend of icons Fashion Editorials Style articles that would inspire, infmuence, and intellectually feed the man of our Get the look style posts times. Featuring three sections - Style, Journeys and Profjles of Editor’s picks creative individuals, In Icons We Trust offjcially went public in June Agenda 2014 and successfully continues to this day with a continuously To be featured together with our style posts, we are planning a series of regular posts under our new vignette “My Style” where men of style present the items and mood that makes them unique. growing number of visitors and, in June 2015, a Best Blog Award Also, under “Creative Envy”, we will be featuring interviews, stories and imagery from from Marie Claire magazine. One of the very few male-oriented websites in Greece entirely in creative people we admire. English, IIWT aims to quench the modern man’s thirst for style and elite aesthetics through beautiful imagery, whether it’s a landscape of the Hollywood Hills or the close up of a perfectly crafted button. The artwork is carefully organized with production details equal to those of high-end magazines and fashion editorials that embrace the talent of the best in the NEW ON THE SITE business. In a market where fashion blogs have bloomed in recent years, In Icons We Trust stands out as a sort of a rarity, since it is the only fashion targeted website created by, and dedicated to the dapper man that loves, needs and praises style. Beauty : Beauty stories that will cover everything a modern man needs, from grooming tips to beauty products exclusively designed for men. According to the client’s needs we can have your products placed in “Editor’s picks”, or featured as props in our fashion stories (example, if taken place in a barber shop, your product will be in our frame), or we can even have an article with tips from your experts. Spirits : Cocktails, new releases, tips from the best bartenders about how to enjoy your spirit, the story behind the brand, the masters who create it. We can always feature a spirit as a prop in THE TEAM our stories (as above) or as part of our Editor’s picks or, why not? One of the items presented in the “My Style” posts. Gadgets : As a fashion accessory in one of our editorials, with its own credit and motto describ- ing all its special features (check out our watches and their place in our stories), or even a special, dedicated article/story on the brand or the new product released by the brand, IIWT treats gadgets as a necessary style companion with its own, special place. Harris Davlas Editor Auto/Moto : Buddy Road Movie and the use of Ford Kuga is a good example of what we can do with a car or motorbike. Playing center part in our style posts, the car/bike has Eleni Papaioannou Web Editor special visibility, a beautiful fashion approach and the unique viewers it needs. Panos Davios Fashion Photographer Articles about the story of the brand or the development of the specifjc model are Natassa Lionaki Fashion Editor more than welcome as ideas. New city guides : Every great escape to a new destination will have an elabo- Dimitris Theodoropoulos Creative Graphic Designer rate city guide as trusted upon us by the locals. What is hot in Miami and where Dionisis Andrianopoulos Creative Design & Studio Photography is the best place to eat in Doha? Now you will know.
CAMPAIGN FOR CAMPAIGN FOR TAILOR MADE ARTICLE AGENDA FOR BROOKS BROTHERS BOSTONIAN H&M WATCHES STYLISH SPIRITS GREAT ESCAPES CREATIVE ENVY CARS GADGETS ACCESSORIES CAMPAIN FOR LUIZA WORLD
ADVERTISING PROPOSALS SPRING 2016 Our style posts are planned ahead for the best quality results. What we With specifjed links, all products, campaigns and further brand have in store for the season is sizzling hot! information are just a click away from the consumer/e-visitor. Suits for Spring : Strictly business: Spring suits that you will want to IIWT embraces the luxury of paper, combined with the ease and wear all year round… marketing wittiness of the digital age. Yes, product placement, The great outdoors : Go out, but go in style… banners, social media feeds and specifjed articles regarding your brand can be created. But we can also: Spring essentials : From catwalk to sidewalk, these are the trends and this is how to interpret them, IIWT style! Story telling: What is the narrative behind your brand? Who are the famous afjcionados Pack it up : Getting ready for a weekend getaway or the holidays doesn’t just include tickets enjoying its charms? How did it all start and who are the people behind the scenes, making it and bookings. We show you how to pack _and what. all possible? With beautiful, novel-like style, we write about you and your vision. Accessories : No, this is not just a lady’s tale. You need them too. Here are the best bags, wallets, watches, ties and small knick-knacks for men. Sponsored stories/editorials: Stories or fashion editorials completely dedicated to your brand and its products, whether we are talking about total looks from a fashion collection, Spring shoes :Take off your winter boots and get ready for a glorious selection of styles brought the new entries of your tech brand or all the favorites from your product line. to you by a new, charming season of lace ups and trainers. Fitness : Throw away your old pajama looking gym gear and stock up in some handsome Press releases on Agenda, that is constantly refreshed and always up to date. sweats that will make you hot! Athenians we love : Their style is impeccable, their work is admirable. We photograph and talk Social media content creation, tailor made for the brand. to stylish Athenians we admire, about the little details that make them stand out. Create fashion content based entirely on a concept fjtting to your brand/s. (Editorials can Trends : All the latest of the season, don’t follow them, let them follow you! be sponsored by a brand. Outmost importance is given to the brand, which will be included in Casual chic : How it is done without looking too shabby, too lazy, too simple. the title as well as on every page with the corresponding brand logo. Plus, use of introductory text about the brand itself and the selected items of the post.) Denim : Double denim, total denim, denim details or new denim lines and cuts? The answers for this season’s denim do’s are here. In the “Editor’s picks” section we can feature our choices (see example LUXOTTICA) or Prints VS Monochromatic : Too scared of prints? Too bored of monochrome? See how we do even incorporate a column where we play dress up between us, the tables are turned and it is things and never go back to the same mindset. your turn to play stylist on me, naming this endeavor “Your brand’s choice for Harry”. Adjust our Spring posts to fjt your line. Feature your talent under “My Style” or “Creative Envy”. For advertising requests please contact: Harris Davlas, tel: +306947249199, e-mail: contact@iniconswetrust.com
PLUS… FASHION: We can feature the idea of the brand dressing up “Icons” with their favorite products (see example for THE BOSTONIANS). We can organize the photo shoot to be held in your brand’s offjces, the designing room, the warehouse, or even the counter and changing room of your store. CARS/BIKES/AIRLINES/HOTELS: A GREAT ESCAPES article can feature your brand through the story of our journey, be it an airlines brand such as QATAR AIRWAYS or a simple travel story with our beloved Vespa (see GRAN TURISMO), where we take snapshots with your high-end phone. SPIRITS: Articles about your spirit, about the famous men behind them or the stories found in each glass (who drank what, when, why). Distinctively mentioned in the captions of a fashion story or one of Harry’s choices, even endorsed by our “My Style” fashion heroes, and, why not, featured in an exclusive story about your brand and its best selling spirits, or as an inspiration for the most contemporary cocktails out there. BEAUTY: Snapping your products in a barber shop, creating a special beauty story on all our favorites for grooming or perfumes etc, using your products as part of our style posts, anyting can be done for beauty products, in the same way we treat fashion. We can also have a special story by having a close look at Harry’s favorites of your brand or a hands-on article on Harry trying out your products and writing about his experience. GADGETS: As part of the fashion stories, with beautiful close ups and a distinctive mention in our captions and mottos, your gadgets become our stylish proposal to every man of good taste. We can also create content about and around your company, such as when it was created, the vision that keeps it going.
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