Spence is a storage container that measures dispenses flour for the home baker.
Store or Measure?
can... Fit kitchen dimensions
can... Keep flour fresh
can... Fit large bowls
can... Dispense cup fractions
can... Disassemble Spence disassembles from the bottom for easy washing.
Path of Flour
Path of Flour
Path of Flour
Path of Flour
How Works
Lid & Case
Flour Agitator
Additive Measurements 1/8 1/4 1/3 1/2 2/3 3/4 1 cup
Labyrinth Seal
Feedback System
Feedback System
Feedback System
Feedback System
Store Away Height
Forecasted Retail Sales 300 Number of Units (thousands) 225 150 75 0 Year 1 Year 2 Year 3 Year 4 Year 5 Because Spence is a baking product with mass appeal, we decided to sell him through the retail channel. For a retailer purchasing a new product, 150 thousand is a good estimate.
Retails for $35 Production Cost ■ Retailer purchase price Tooling Labor + $17.50 ■ Cost to produce + $8.66 Materials Assembly + Based on our research of the storage canister market, we feel a product like Spence could retail for $35 Cost of 8.66- materials, labor, assembly, tooling
Break Even in 27 Months Gross Profit 1500 Dollars (thousands) 1000 500 0 -500 -1000 Year 1 Year 2 Year 3 Year 4 Year 5 Our initial investment would be about 600 thousand We would break even in about 27 months Continue R&D to create similar devices for other kinds of dry ingredients - sugar
We’ve shown you that Spence works, but let’s talk about how classy he looks. Dressed in white and black, he fits into almost any kitchen decor. He has a window so you can see when its time to refill him, and a target to tell you where to put your bowl.
Acknowledgments Instructors Mentors Shop Staff David Meeker Jeffery Senez Steve Haberek Barry Kudrowitz Sam Stambler Jim Dudley Mary Caulfield Scott VanBroekhoven Dick Fenner Andy Siegel David Wallace Bill Cormier Sean Schoenmakers Course Staff Joe Cronin Ethan Crumlin Patrick McAtamney Chevalley Duhart Consultants Dave Dow James Penn Kids Can Cook Bill Buckley Sangbae Kim Create-a-Cook All 2.009 Reviewers We have had a lot of fun creating this product, and would like to thank all of these people for helping us along the way. We really appreciated all their assistance with our product. Thank you.
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