SOCIAL MEDIA AND MDIAS SOCIAUX THE STAGING OF ET MISE EN SCNE - PowerPoint PPT Presentation

Feb 02, 2023 •219 likes •453 views

SOCIAL MEDIA AND MDIAS SOCIAUX THE STAGING OF ET MISE EN SCNE HISTORY DE LHISTOIRE Martin Grandjean | University of Lausanne DH2017 | Social Media and the Staging of History INTRODUCTION DH2017 | Social Media and the Staging of History

SOCIAL MEDIA AND MÉDIAS SOCIAUX THE STAGING OF ET MISE EN SCÈNE HISTORY DE L’HISTOIRE Martin Grandjean | University of Lausanne
DH2017 | Social Media and the Staging of History INTRODUCTION
DH2017 | Social Media and the Staging of History PLAN ► A typology of the uses : document-based or storytelling? ► Understanding the engagement : a measure is already a classification ► Behind mega-accounts : economic issues
DH2017 | Social Media and the Staging of History TYPOLOGY
DH2017 | Social Media and the Staging of History TYPOLOGY
DH2017 | Social Media and the Staging of History TYPOLOGY
DH2017 | Social Media and the Staging of History TYPOLOGY
DH2017 | Social Media and the Staging of History TYPOLOGY
DH2017 | Social Media and the Staging of History TYPOLOGY
DH2017 | Social Media and the Staging of History TYPOLOGY
DH2017 | Social Media and the Staging of History ENGAGEMENT Comments, retweets and likes July 2017
DH2017 | Social Media and the Staging of History ENGAGEMENT Comments, retweets and likes July 2017
DH2017 | Social Media and the Staging of History ENGAGEMENT Comments, retweets and likes July 2017
DH2017 | Social Media and the Staging of History ENGAGEMENT Comments, retweets and likes July 2017
DH2017 | Social Media and the Staging of History ENGAGEMENT Comments, retweets and likes July 2017
DH2017 | Social Media and the Staging of History ENGAGEMENT Comments, retweets and likes July 2017
DH2017 | Social Media and the Staging of History ENGAGEMENT Comments, retweets and likes July 2017
DH2017 | Social Media and the Staging of History ENGAGEMENT Comments, retweets and likes July 2017
DH2017 | Social Media and the Staging of History ENGAGEMENT Comments, retweets and likes July 2017
DH2017 | Social Media and the Staging of History WHAT’S BEHIND THE MEGA-ACCOUNTS?
DH2017 | Social Media and the Staging of History WHAT’S BEHIND THE MEGA-ACCOUNTS? ► History enthusiasts (sometimes) ► Social media enthusiasts that consider gaining audience is an achievement and seeks influence. ► Agencies that want/need to prove to their clients that they’re able to create big audiences. ► Account “farmers” that create lots of such accounts to sell them after a while to clients that are ready to pay for a 100K-1M followers account.
DH2017 | Social Media and the Staging of History WHAT’S BEHIND THE MEGA-ACCOUNTS? ► Advertisers occasionally broadcast an advertisement, retweet for remuneration, or even do native advertising.
DH2017 | Social Media and the Staging of History PERSPECTIVES ► Do social media promote democratization and reappropriation of history by its audience, or are they, on the contrary, a vector of a decontextualized history-show ? ► Understanding these phenomena – the logic of the public as well as that of those who propose these contents – is necessary to prepare our response, rigorous, critical and why not creative .

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