SMS Utility paym ent SMS Utility paym ent Gasana Jeff General Manager SMS Media Rw anda SMS Media Rw anda EAPIC 2008, 16-18 September, Nairobi, Kenya
Com pany Profile Com pany Profile SMS Media is mobile media company specializing in SMS information service to cell phones and mobile application development." The company over the year has supplied value added service to East and central Africa renewed GSM Operator including: renewed GSM Operator including: - MTN (Rwanda) - MTN and CELTEL (Uganda) - SUPERCELL (D.R. Congo) SUPERCELL (D R Congo) - ONATEL (BURUNDI) (Soon) EAPIC 2008, 16-18 September, Nairobi, Kenya
Electrogaz and Electricity prepayem ent in Rw anda prepayem ent in Rw anda ELECTROGAZ is the national utility (water and electricity) company of Rwanda • Rwanda info: 26 340 square meters; • Rwanda info: 26,340 square meters; • 8,000,000 people Number of electricity customers: 79,000 • Kigali: 52,000 • Up country: 27,000 • Prepayment customers: 50 000(Only • Prepayment customers: 50,000(Only within Kigali) Total Demand: 60MW EAPIC 2008, 16-18 September, Nairobi, Kenya
I ssues & Challenges I ssues & Challenges •Reduce risks: Security staff, high jacking, Reduce risks: Security staff, high jacking, •Expand vending network (neighborhood) rapidly at no extra cost. •High cost of printing of paper bill •Accessibility of services •Accessibility of services •High infrastructural cost such as internet connection, building of kiosks, maintenance connection, building of kiosks, maintenance cost EAPIC 2008, 16-18 September, Nairobi, Kenya
Solution: SMS Utility Paym ent SMS Utility Paym ent SMS Media has developed a solution to p provide anyone with a cell phone and sufficient fund the possibility to recharge he’s prepayment electricity meter using scratch card. The solution also allows anyone with a y cell phone and a small capital to purchase a stock of prepaid electricity and the opportunity to become a registered reseller of electricity to consumers. EAPIC 2008, 16-18 September, Nairobi, Kenya
Direct sales from cell phones Direct sales from cell phones SMS Media sign a contract of sales of electricity with 1. individuals or business organizations in possession of a individuals or business organizations in possession of a mobile phone and sufficient funds to purchase prepaid electricity stock. Vendors are registered mobile sales to SMS Media 2. administration and get PIN to allow them to enter in the g system and protect their sales account. Once registered, the authorized vendors buy a stock of 3. electricity upfront by depositing cash in the SMS Media bank account. Then the cashier credits the vendors account via the web 4. interface for the amount of the electricity stock paid for. The vendor may now sell prepaid electricity up to the y p p y p 5. amount paid and earn commission for the sales. EAPIC 2008, 16-18 September, Nairobi, Kenya
W eb Based softw are m anagem ent m anagem ent EAPIC 2008, 16-18 September, Nairobi, Kenya
Buying from Cell phone Buying from Cell phone The cons me come to endo s to p The consumer come to vendors to purchase electricity and specify chase elect icit and specif the Amount to be purchased the electricity meter number the client mobile phone number Then the vendor send the SMS to SMS Media short number specifying his PIN code, the consumer meter number the amount to be purchased and consumer cell number if any. The transaction will be confirmed as complete by an SMS sent to the vendor mobile phone with the 20-Pin voucher; if the client has given his phone number, he will get also the same message, If not the vendor writes the 20-digit pin voucher on the receipt and If not the vendor writes the 20 digit pin voucher on the receipt and hands to the client. Then the client enters the Pin code received into his meter at home. EAPIC 2008, 16-18 September, Nairobi, Kenya
Custom er Support Custom er Support SMS Media has design a web based interface where call center agents will monitor all transaction and call center agents will monitor all transaction and give support to customers. SMS Media in partnership with Electrogaz has also g outsourced a private call center company to handle all calls 24 hours a day and 7 days a week EAPIC 2008, 16-18 September, Nairobi, Kenya
Call Center W eb I nterface Call Center W eb I nterface EAPIC 2008, 16-18 September, Nairobi, Kenya
Connectivity Connectivity The service utilizes a standard SMPP connection to the SMSC, as well as existing infrastructure, partly developed by SMS Media, for interfacing with the MTN Rwanda network prepaid platform. On the side of Electrogaz we use the e-Vend On the side of Electrogaz we use the e-Vend Graphical vending application which operates within a standard Internet web browser. SMS Media server which run the e-Vend client have not a database but we operate on-line to the main server of Electrogaz via wide area networks (WAN) networks (WAN). EAPIC 2008, 16-18 September, Nairobi, Kenya
Utility Paym ent Server Deploym ent Deploym ent 1 MTN SMS-C System System Electrogaz Server Customer care administration 6 3 3 2 4 Wireless network SMS Media Server 5 LAN VPN EAPIC 2008, 16-18 September, Nairobi, Kenya
Advantage of using SMS Utility Paym ent Paym ent •Easy access to services •Easy access to services •Social economic impact: create jobs and business opportunity •Reduce risks at Electrogaz point of sales: Security staff, high jacking. •Expand vending network (neighborhood) rapidly at no extra cost. •Make easier for prepaid electricity consumers to purchase •Make easier for prepaid electricity consumers to purchase electricity. •No infrastructural cost such as internet connection, building of kiosks, maintenance cost… , •Convenience: Client themselves can buy electricity using their cell phones any where network is available (95% Rwanda). EAPIC 2008, 16-18 September, Nairobi, Kenya
Thank You Thank You GASANA Jeff General Manager SMS Media Tel: (+ 250) 08 21 29 55 ( ) E-mail: jgasana@smsmedia.rw Web site: www.smsmedia.rw Boulevard de l’Umuganda, KBC Building P O Box: 7491 P .O. Box: 7491 Kigali, Rwanda EAPIC 2008, 16-18 September, Nairobi, Kenya
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