What is Slow Food? • an international eco-gastronomic, member- supported, non-profit organization • founded in 1989 to counteract fast food and fast life and promote local sustainable food a grassroots network whose supporters • are linking the pleasure of good food with a commitment to their community and the environment
The Slow Food Network: more than 100,000 members in 160 countries that make up 1,300 convivia, as well as schools, hospitals, institutions and local authorities, together with 2 , 000 food communities, 1 , 000 cooks, 400 academics and 1,000 students and young producers from 160 countries, that represent and participate in Terra Madre Hundreds of schools, hospitals, local authorities and other organizations who work with us
What does Slow Food do? • Defends our right to pleasure • Promotes good, clean, and fair food • Supports local food To do so Slow Food: • connects producers and co-producers • educates consumers and children • protects food biodiversity • organizes events and develops campaigns • fosters network-building and exchanges
What kind of food is Slow? good + clean + fair = sustainable quality food
it tastes good and gives us pleasure to eat it
the way it’s produced respects clean the environment, animal welfare and our health
accessible prices for consumers and fair conditions and pay for small-scaleproducers
Local Communities , Global Results Slow Food is a cultural association supporting local communities so that they can make of their own gastronomic heritage an engine for sustainable development.
Gastronomic Heritages an unexploited resource Lack of consciousness about its potential and value; It’s non -replicable; The result of a complex and long interaction between man and the environment; Unique food traditions (breeds, varieties, know- how); Comparative advantage (outside the mere competition on price); Protect food biodiversity;
Key concepts (overlapping) REPUTATION TRUST Slow (Maintained over Stregthening bidning social time) capital; Minimum standards Strengthening bridging (shared definition of quality) social capital; Branding (local, national, Building network of like- international markets) minded stakeholders; Buildind networks of key stakeholders;
Can we move beyond this?...
…Or this?
Hospital consumers ity Chefs service producers Trust + Reputation
Protecting Food Biodiversity
Ark of Taste • created in 1996 • catalogues foods at risk of being wiped out by the industrialized food system 900 foods listed worldwide • today around 5000 products are on the Ark Presidia created in 2000 • projects to support groups • of small-scale producers of selected Ark of Taste foods There are over 500 projects • worldwide
POŽEGAČA PLUM SLATKO Slow Food presidium(BiH) Started as a home-made recipe; 5 women involved; Lont-term planning (small financial support); From home-made to artisan! Production steadily increased from few jars, to 5,000; Significant contribution to the livelihood of the producers + fruit producers (50);
Short production chain Alternative distribution systems reducing the distance from field to table, bringing producers closer to co-producers • Farmers’ markets such as the Slow Food Earth Markets • Chef Alliance
Foça Earth Market (TK) A monthly event to promote local edible greens & women’s knowledge (2011); A weekly market with 15 producers (2012); A food laboratory to process jams and preserves to be sold in local restaurants and shops (2105);
Events Slow Food organizes events all over the world to showcase quality products, to bring producers together with consumers and to create opportunities for food and taste education. The events range from neighborhood dinners to national or international fairs such as : Salone del Gusto , Italy Slow Fish , Italy Cheese , Italy Yokohama Fair , Japan Eurogusto , France Slow Food Fair of the Good Taste , Germany Algusto , Spain
Terra Madre is • A network launched by Slow Food to bring together sustainable farmers, fishermen and breeders with cooks, researchers and academics and youth • A collaborative, multi-disciplinary approach to improve the food system through opportunities for meeting and knowledge exchange • A platform to promote small scale, artisan production of quality food • An alternative to the dominant food and seed multinationals and the standardization of taste. • An expression of every person’s and people’s right to food sovereignty www.terramadre.org
Education the Slow Way … an approach that allows children and adults to understand food , how it’s made, by who and where it comes from • food and taste education programs, including ‘Journey to the Origins of Taste’ • school gardens • producer visits • classes and conferences • Dream Canteen programs for schools and other institutions www.slowfood.com/education
Campaigns and Communication To raise public awareness Slow Food: • launches campaigns: Raw Milk Cheese; Slow Fish; No GMOs, Stop Landgrabbing, Dream Canteen • edits a wide range of publications: books, magazines, newsletters • offers constantly updated news and information at www.slowfood.com
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