Shopping Tree Urban Shopping Carrier ORANGE A 1
? User Interviews Our user: Urban grocery shoppers who carry their bags home “Bags are heavy , “I can’t get enough groceries holding them while opening because I know I’ll doors and such is have to carry them too hard .” back home.” 2
Market 35% of households 98% of shoppers in Boston/Cambridge do in the US prefer grocery not own cars stores over online shopping [1] https://www.governing.com/gov-data/car-ownership-numbers-of-vehicles-by-city-map.html [2] https://www.statista.com/statistics/259021/us-distribution-of-in-store-and-online-grocery-shopping/ 3
Current Solutions 4
Current Solutions Solves the need but “Bringing my own personal users are still caught shopping cart is up in the stigma of its embarrassing .” appearance. “It’s something old ladies use.” 5
Mockup Goals Identify what defines the Assist users in easily stigma surrounding carry their grocery personal shopping carts bags home 6
Ideation Specialized Shopping Tree Messenger Bag Hooks Floating Luggage backpack 7
Ideation SELECTION Specialized Shopping Tree Messenger Bag Hooks Floating Luggage backpack 8
Shopping Tree easier grocery transportation for urban shoppers Need Attribute Specification User rankings amongst Adaptability/Appeal Ranked in top 20th percentile comparables Increase Carrying Capacity Load rating Able to carry < 50 lbs < 40” x 20” x 2” Ease of storage Dimensions in smallest configuration Ease to use outdoors Average user rating out of 5 ≥ 4
Product Vision an aesthetically pleasing grocery carrier with increased carrying capacity assembled collapsed 10
Product Features ● Collapsible wire-frame ● Plastic handles ● Handles to carry grocery bags ● Ability to hold 50 pounds ● Easily maneuverable in streets and stores 11
Mockup Features ● Wo rks-like model ● Collapsible PVC design ● Handles to carry grocery bags 12
? User Interviews Testing Testing existing carriers mockup carrier + + Future Potential Future Potential Designs Inquiry Designs Inquiry 13
Key Findings Younger Adults Older Adults Existing Carriers Backpacks, store/ Wheeled carts, store/ reusable bags reusable bags Used Specialized Backpack, Shopping Tree, Future Potential Floating Luggage Floating Luggage Design Preferred Only buy groceries for Valued sturdiness & themselves storage capacity Comments Preferred smaller size Preferred carriers with and aesthetic wheels 14
Next Steps ● Conduct more user testing ○ Further specify our user ○ Determine the most optimal design that appeals to our users ○ Further define aspects of the stigma around personal shopping carts ● Based on feedback, create a looks-like model 15
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