SEPARATING FACT FROM FICTION WEB-BASED DISCLOSURE: MEET OUR - PDF document

SEPARATING FACT FROM FICTION WEB-BASED DISCLOSURE:

MEET OUR SPEAKERS Kristine Eissing Greg Radner VP, Investor Relations Global Head of PR Services Communications Services Thomson Reuters Thomson Reuters

AGENDA • Background on Web Disclosure • 3 Emerging Models • Website as recognized channel of disclosure • Web Disclosure Checklist • Q&A You may submit questions to our panel at any time during the live presentation using the Ask a Question field on your webcast player. • Tweet about this presentation using #webdisclosure • Follow us on Twitter: @IRHub @prservices

WEB TECHNOLOGIES HAVE CHANGED HOW WE COMMUNICATE Self-publishing is commonplace: • Reach global audiences cost-effectively • Control how & when you communicate • Get direct feedback on your message In 2009, # of Fortune 500 BP used Facebook companies with public blogs for crisis mgmt increased 33% from 2008 88% of corporate information 40% of corporate information users users are on LinkedIn* Tweet for professional use* * Source: Outsell Inc. 4

THE SEC HAS ENDORSED WEB TECHNOLOGIES FOR YEARS “We have long recognized the vital role of the Internet and electronic communications in modernizing the disclosure system...” SEC – Commission Guidance on the Use of Company Websites SEC announces new disclosure guidance The IR website can, if certain Regulation Fair Sarbanes-Oxley criteria are met, be used as Disclosure Companies leverage IR the primary source of Companies webcast websites to improve company information. their quarterly financial disclosures and earnings calls NYSE and NASDAQ updated corporate governance. their listing rules 2002 2008 2000 5

AND INVESTORS ARE INCREASINGLY GOING TO IR WEBSITES FOR INFORMATION • 75% of institutional investors access IR Growth in IR Website Traffic, 2001-2010E websites weekly or CAGR 26.2% more often • 90% of institutional investors find that a company’s website influences their perception of that company Normalized using a 2001 Baseline Source: Thomson Reuters 6

YESTERDAY’S DISCLOSURE PROCESS COST: VARIABLE CHANGES: SLOW ANALYTICS: LIMITED News Bureaus Third party wire Formatting Limited back and forth service formats Media and release and then financial sites Analytics distributes the final release Aggregators Cost: ~$5000 (per word charge) Delay in posting to IR website Estimated time: HOURS Fails to make your website a ‘recognized channel of disclosure’ 7

IR 2.0: TODAY’S DISCLOSURE MODEL COST: FIXED CHANGES: IMMEDIATE ANALYTICS: ROBUST •Detailed News Bureaus analytics to (eg, Reuters News, Dow Jones, Bloomberg) measure impact Media and financial sites of your disclosure Real-time posting to IR Website via Disclosure Capsule •Better investor experience on IR Website Maintain control of your message & distribution with self-publishing Estimated time: MINUTES Helps your website become a ‘recognized channel of disclosure’ 8

WEB DISCLOSURE MYTHS • Web Disclosure means website distribution only • Web Disclosure does not provide enough visibility • Web Disclosure is only for large, well-known brands

3 MODELS HAVE EMERGED • Website posting only – Google, Sun Microsystems • Notice of Internet Availability – Microsoft, Netflix • Full text release with robust website capsule – Marathon Oil, Boston Beer, Sun Communities

WEBSITE ONLY: GOOGLE

NOTICE OF INTERNET AVAILABILITY: MSFT

FULL TEXT RELEASE WITH ROBUST WEBSITE CAPSULE: MRO

“We think the Web disclosure model provides an efficient way for issuers to enhance the disclosure process. This new model shifts the value to issuers from the dissemination of the information to the message analytics around the response to that information.” NYSE Euronext

15 GO BEYOND REACH TO GET A 360-DEGREE VIEW

ESTABLISHING YOUR IR WEBSITE AS RECONGIZED CHANNEL OF DISCLOSURE Take control of your process: Invest in a secure self-publishing tool that ensures simultaneous distribution to your website • Promote your website as source • Track visitors to of up-to-date and your site and the accurate information they information are viewing • Make it easy for RAISE visitors to find • Understand what WEBSITE MEASURE and interact with sources drive PRIORITY the information investors back to they need your site • Alert investors to new postings & updates

WEB DISCLOSURE CHECKLIST • Make sure you use a secure distribution method – How are users validated? – Can you schedule distribution in advance? – Are URLs randomly generated? • Keep investors coming back to your website – Does the solution help establish your IR website as a recognized channel of disclosure? – Does it include tools (eg, RSS feeds, email alerts, social media sharing capabilities) so investors can access the information they need, when they need it? • Consider gathering more robust analytics – Does the solution enable you to measure the impact of your disclosure?

WHY IS IT TIME FOR WEB DISCLOSURE? • Control your message and its distribution • Meet the information needs of investors • Measure the impact from all angles All while saving time and money

Q&A You may submit questions using the Ask a Question field on your webcast player. Questions not addressed on this webinar will be answered in a post on Greg Radner’s blog: http://prhub.wordpress.com You may also reach out to our speakers following the presentation: Kristine Eissing Kristine.eissing@thomsonreuters.com Greg Radner greg.radner@thomsonreuters.com