SEO … and Beyond! How to Really, Truly, Once and For All Get People to Your Website in a Way that Matters (Hint: it may be harder than you think!)
1. EA 2 2. Know Who the Heck You Are! 3. Only Sell What People Want to Buy 4. Make it About Them! 5. Get Connected 6. One Topic from Ankles to Elbows 7. Test & Measure, Improve or Remove 8. The Truth Will Set You Free, But First It Will Piss You Off! 9. Why Not Save the Planet? 10. Never, ever, ever give up (ever)!
EA 2 1. Ethics 2. Authenticity 3. Abundance
Know Who the Heck You Are 1. Your USP 2. Unique Selling Proposition 3. What You Do Best 4. What You Do With Happiness and Passion 5. Make every customer a raving fan!
Only Sell What People Want to Buy 1. Your business probably does offer an idea, product or service that people want 2. Make sure you know what they’re actually searching for 3. Use Adwords 4. Search Queries 5. What actual customers ask for!
Make it About Them! 1. People are tired of being sold to 2. Educate, entertain, or bribe them! 3. Give them an extraordinary experience 4. Eliminate the “We” 5. Accentuate the “You”!
One Topic from Ankles to Elbows 1. Synergy comes from a unified campaign that saturates every possible platform 2. Consider both the human eye and the search engine robots 1. More….
One Topic …. Webpage inwards 1. Opt-in 2. Ask a Question 3. Contact Us 4. Call Us (use a tracked number)
One Topic …. Webpage Outward 1. Blog Posts 2. FB, TW, LI, PI, YT 3. Biz Listings 4. Articles on your website 5. Online Ads 6. Calendar Listings 7. Trade Sites 8. Forums
One Topic …. Offline 1. Trade Publications 2. Local Print 3. Radio 4. Direct Mail 5. Flyers 6. Trade Shows …. Random posts and hard media are an inefficient use of your time, effort and $$!
Test & Measure, Improve or Remove 1. Nothing Has Meaning Unless it’s measured 2. Make sure there’s a target… 3. Traffic 4. Leads 5. Calls 6. Sales More….
Test & Measure, Improve or Remove 1. Nothing Has Meaning Unless it’s measured 2. Make sure there’s a target… 3. Traffic 4. Leads 5. Calls 6. Sales Pay attention to the stats AND the feedback: “Hey, I saw your ad about green widgets!”
The Truth Will Set You Free… But First It May Piss You Off! How You Market vs. How you “business” People typically use digital to promote what they already think they do well As you build a powerful marketing campaign, you may find that your business lacks a powerful place for visitors to land/interact or buy.
Are you truly in a position to create raving fans? No USP? Create One! See a need based on your online traffic/ Adwords stats? Fill it! Have a salesperson who is scaring away leads? Fire them! Does your website suck? Change it!
Why Not Save the Planet? Once you have a roof over your head and enough to eat, look around and realize there are a lot of people in the world who need support or help. Sharing your good fortune is a powerful way to spend each day. Sharing the good you do is a powerful way to market.
Why Not Save the Planet? People find it difficult to get involved. Make it easier and you’ll build bonds. Tell the world about what you’re doing. If there’s a tie-in with your product or service, great! If not, that’s great too! Sometimes this can stand in for a missing USP.
Never, ever, ever give up! Ever. Good marketing must be done consistently, continually, and thoroughly. Hire someone, assign it to a staff member, do it yourself, but whatever you do, make sure that… New, compelling content is going on your website, blog, social media, and all the other places you can participate online!
SEO Ann Arbor www.seoannarbor.com (734) 619 - 0736
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