TRENDS, TECHNOLOGY AND TALENT FOR THE 2020S RICHARD FLETCHER FOODSERVICE ONLINE
“DEPLOYING THE KIND OF TECH USED BY AMAZON & THE DATA ANALYSIS UNDERTAKEN BY SOFTWARE GIANTS” LUKE DICICCO, IN-CUMBRIA “RICHARD’S METEORIC RISE IS AS REMARKABLE AS IT IS INSPIRATIONAL” NEWSQUEST
WHAT IS MODERN LOYALTY?
KEY TAKEAWAYS: - WHY MODERN LOYALTY IS SO IMPORTANT? - WHAT IS THE PLATFORM REVOLUTION? - WHY IT’S THE MOST EXCITING TIME EVER TO BE IN WHOLESALE
AUDIENCE SURVEY: WHO IN THE AUDIENCE TODAY DOES NOT USE AMAZON?
9 OUT OF 10 BRITS USE AMAZON
AMAZON IN THE UK - 9 OUT OF 10 OF BRITS USE AMAZON 70% SAY AMAZON IS THE FIRST PLACE THEY GO - - 59% DESCRIBE THEMSELVES AS “LOYAL” TO AMAZON - 51% “ASSUME” AMAZON ARE THE CHEAPEST (MINTEL)
- BRITS ARE SPENDING OVER 2.5M HOURS A WEEK ON AMAZON.CO.UK - 62% OF 16-24 YEAR OLDS IN THE UK SUBSCRIBE TO AMAZON PRIME
IN 2017, 80,000 SELLERS JOINED AMAZON IN THE UK ALONE. 220 PER DAY
AMAZON IN THE US - 44% OF ALL ECOMMERCE SALES 24% OF ALL RETAIL GROWTH - 60% MARKETPLACE SALES VIA 3 RD PARTY SELLERS - - 70% SHARE OF THE VOICE MARKET - MORE PEOPLE HAVE PRIME THAN A LANDLINE PHONE
AMAZON’S GROWTH - $233BN SALES IN 2018 GROWN BY $200BN IN LAST 8 YEARS - - INCLUDING $55BN IN 2018 ALONE
AMAZON’S VALUE IN 12 MONTHS THEIR COMPANY’S VALUE INCREASED FROM $400BN TO OVER $1TN
AMAZON INVESTMENT - BUILT 418 NEW FULFILMENT CENTRES IN 4 YEARS THERE ARE 40 FULFILMENT CENTRES IN EUROPE - - 17 FULFILMENT CENTRES IN THE UK WHERE THEY HAVE INVESTED £9.3BN IN INFRASTUCTURE SINCE 2010 - PRIME THROUGHOUT THE UK , GERMANY , FRANCE , SPAIN AND ITALY FROM ONE ACCOUNT
AMAZON EMPLOYEES - INCREASED FROM 30,OOO TO 560,000 IN 8 YEARS 255 NEW RECRUITS PER WORKING DAY - - 27,500 EMPLOYEES IN THE UK
“ AMAZON IS WINNING LARGE ORGANISATIONS ” “ TOTALLY DISRUPTING THE SME SECTOR WHICH HAS BEEN A CASH COW FOR DISTRIBUTORS WITH LARGE SCALE FIELD SALES DEPARTMENTS ” (MIRAKL & FORRESTER)
“ AMAZON IS DOMINATING US FOODSERVICE “ LISTED FOOD & BEVERAGE WHOLESALE AS ONE OF THE CORE CATEGORIES MOST AT RISK, SPECIFICALLY SYSCO , US FOODS & PERFORMANCE GROUP “ WE WOULD SEE A CONTINUED DIRECT AND MEASURABLE FINANCIAL IMPACT ”
AMAZON & THE PUBLIC SECTOR IN 2017 WE HEARD FROM PRENTIS WILSON (NOW VP OF AMAZON BUSINESS) THAT: “ AMAZON WERE COMMITTED FOR THE LONG-TERM TO SERVE EDUCATION AND GOVERNMENT ORGANISATIONS ”
WE ALREADY KNOW! AMAZON ARE WORKING ON THEIR OWN DELIVERY NETWORK - - AMAZON PROVIDE FLEXIBLE CREDIT - AMAZON OFFER EXCLUSIVE PRICING - AMAZON ARE COMMITTED TO THEIR BUSINESS DIVISION - WHICH IS GROWING FASTER THAN ANY OTHER AREA OF THEIR BUSINESS AMAZON ARE IN OUR SPACE & THAT THEY ARE TAKING MARKET SHARE -
STRANGE?
‘ MODERN LOYALTY’
TRADITIONAL LOYALTY : MODERN LOYALTY: - GEOGRAPHY - INFINITE CHOICE - HISTORY - INSTANT SELF-SERVICE - HUMAN RELATIONSHIPS - INFORMATION UBIQUITY - SOCIAL RESPONSIBILITY - NEGOTIATION - FLEXIBILITY
CONSUMER ACCEPTANCE
MODERN LOYALTY: - INFINITE CHOICE - INSTANT SELF-SERVICE - INFORMATION UBIQUITY
YOUR OBJECTIVES & THE NEEDS OF MODERN BUYERS - MORE CHOICE - BETTER DIGITAL SELF-SERVICE - BETTER INFORMATION
THIS IS THE PLATFORM REVOLUTION
WAREHOUSE PRODUCTS VEHICLES TECHNOLOGY, PLATFORMS, & INTERCONNECTIVITY
CHEAPER, FASTER AND EASIER: - REDEFINE THE VALUE YOU BRING - ADOPT A MARKETPLACE COMMISSION-BASED MODEL - OFFER MORE, LEARN MORE, SELL MORE - ENTER NEW MARKETS AT SCALE - REACH MORE CUSTOMERS - GROW & BECOME MORE PROFITABLE
YOU’VE GOT THE ASSETS & EXPERIENCE - YOU’VE GOT CUSTOMERS - YOU CAN INVEST - YOU CAN HOST TRANSACTIONS - MANAGE PARTNERS - RESPECT & REPUTATION - KNOWLEDGE
IT’S A QUESTION OF STRATEGY - BUY-IN FROM THE BOARD ROOM - REALISTIC ABOUT CHANNEL INVESTMENT - RECOGNISE THE WEAKNESS IN YOUR MODEL - MAKE SURE YOU HAVE THE RIGHT PEOPLE - START TAKING ACTION TODAY
TREND IS MODERN LOYALTY TECHNOLOGY IS THE PLATFORM TALENT IS YOU
THANK YOU RICHARD FLETCHER 07513 372248 richard@foodserviceonline.co.uk
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