RETAIL SECURITY Characteristics, challenges and solutions for retail security
High street and mall stores Different types of retail require different security Low-high value goods systems, but there are Medium volume of goods several common Medium to large number of attributions and common customers solutions Medium-high security standards Supermarkets and Luxury retail hypermarkets: Very high value goods Low-medium value goods Lower volume of goods Large volume of goods Lower number of customers Large number of customers Very high security standards Medium security standards www.icdsecurity.com
Characteristics of retail security • Heightened threat of shrinkage, internal and external • Often large numbers of customers increasing need for people management and loss prevention technologies and solutions • Additional function of security to provide business intelligence and improve store management or customer experience www.icdsecurity.com
Retail unique solutions: EAS systems • A system which tags each item of clothing (or merchandise) which is only removed when the item purchased • Used in combination with AM or FM systems at store exit, alerting alarm if items with tag still on removed from store AM and FM systems Tags and Deactivators www.icdsecurity.com Pictures from ICD”s partner Cross Point’s solutions
Retail unique solutions: functions beyond security www.icdsecurity.com
Retail unique solutions: functions beyond security Shopping habits: Customer preferences: • People counting • Customer traffic analysis • Busy times of day identified • Most popular areas of the store • Effects of weather or other • Monitoring people’s behavior to incidents also highlight unusual behavior or incidents which may need attention Store Management: • Queuing time and management Internal shrinkage protection: • Alert for area which may need sales • Staff monitoring assistants or security staff via • Ability to detect credit card ‘virtual tripwire’ or video analytics • Ability to tell which direction scams, via video and electronic people go when they go into the solutions, ensuring employees store, enabling better store do not sell goods cheaply to their management friends www.icdsecurity.com
Controversial security implementations The following solutions are currently being employed by some major retail brands in Europe, the States and further afield. However, the collection of personal data for commercial issues is often seen as controversial or intrusive. • Employing facial recognition technology (sometimes combined with customer receipts) to build up a customer data base then used for better advertising campaigns or promotions • Introduction of mannequins with cameras that monitor customers in store and in shop windows to help build up customer profiles • Use of license plate recognition in store car parks so that tailor-made promotions can be made (for regular customer whose purchasing habits have already been tracked) or an alert can be issued if a VIP or previously offending customer arrives www.icdsecurity.com
Common retail security challenges Challenge one: Need for fast response times and effective solutions to security issues ICD’s solution: • Engineers in cities across APAC (in 18 cities in Greater China alone) enabling us to be in numerous major cities within a number of hours • All engineers are trained to ICD’s high standards meaning service is consistent • Common spare parts and devices are kept in each of our office’s warehouses to help minimize repair time www.icdsecurity.com
Common retail security challenges Challenge two: Staff must be notified of system failures as soon as they happen to reduce risk thereafter ICD’s solution : • Wireless solutions notify local Cameras and operations and security personnel Video Analytics Network of system failure immediately via an alert Network • Troubleshooting response time and efficiency also therefore improved Cell phone www.icdsecurity.com
Common retail security challenges Challenge three: Need for subtle or attractive devices so as not to disrupt store ascetics or look intrusive for customers ICD’s solution : • Engineers knowledgeable about full range of devices on the market • Solution designed after full understanding of client’s security and aesthetic requirements in order meet both requirements • Innovative solutions such as hidden installation and discreet pinhole cameras www.icdsecurity.com
Thank you! Got any questions or comments? Feel free to contact us any time on marketing@icdsecurity.com www.icdsecurity.com
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