Results Meeting for 3 rd Quarter of FY2007 (April 1 December 31, - PowerPoint PPT Presentation

Results Meeting for 3 rd Quarter of FY2007 (April 1 – December 31, 2007) February 8, 2008 Nippon Television Network Corporation

Statements made in this presentation with respect to NTV' s current plans, strategies and beliefs as well as other statements that are not historical facts are forward-looking statements. Such forward-looking statements are based on management's assumptions and beliefs in light of the information currently available to it. These forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those discussed in the forward-looking statements, and therefore you should not place undue reliance on them. We do not intend to update these forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by applicable laws.

Table of Contents 3 rd Quarter Results .................................................................................P 4 Highlights of Operating Results ...............................................................P 5 Operating Results (Non- Consolidated)...................................................P 6 TV Broadcasting Sales..............................................................................P 8 Events / Content Business Sales .............................................................P 11 Production Costs.......................................................................................P 12 Forecast for FY2008 ..................................................................................P 13 Forecast for CAPEX and Depreciation.....................................................P 15 Aims of Medium-Term Management Plan................................................P 17 Improving Viewer Ratings ・ Strong Non-Broadcasting Revenue............P 18 Yomiuri Giants Games...............................................................................P 21 Programming Strategy ..............................................................................P 25 Main Movie Lineup ...................................................................................P 33

3 rd Quarter Results

Operating Results (Consolidated) （ Unit : Millions of yen) FY 06 Apr.-Dec FY 07 Apr.-Dec % 254,433 255,250 0.3 Net sales △ 14.5 Operating income 21,288 18,205 △ 12.3 24,125 21,156 Recurring profit △ 27.1 12,982 9,465 Net income （ Unit : Millions of yen) Non- FY 06 Oct.-Dec. FY 07 Oct.-Dec. % Consolidated 88,563 89,745 1.3 Net sales △ 12.1 8,816 7,747 Operating income △ 10.5 Recurring profit 9,497 8,491 △ 1.5 Net income 5,212 5,132

Operating Results (Non- Consolidated) （ Unit : Millions of yen) FY 06 Apr.-Dec FY 07 Apr.-Dec % 216,125 216,582 0.2 Net sales △ 12.4 14,652 12,834 Operating income △ 14.0 17,124 14,725 Recurring profit △ 39.8 10,045 6,044 Net income （ Unit : Millions of yen) Non- FY 06 Oct.-Dec. FY 07 Oct.-Dec. % Consolidated 74,979 76,116 1.5 Net sales △ 6.1 6,705 6,297 Operating income △ 6.6 7,121 6,651 Recurring profit △ 4.8 Net income 4,194 3,994

Segment Results （ Unit : Millions of yen) Television Cultural Other Elimination Consoli- Subtotal Broadcasting Activities Business / Corporate dated ･ NTV Group HD ･ NTV ･ NTV Service ･ NiTRo ･ NTV Work 24 EVENTS Consolidated ･ AX-ON ･ NTV Music ･ NTV Football subsidiary ･ NIPPON ･ VAP Club ･ Forecast TELEVISION ART Communications FY07 △ 7,313 194,769 56,285 11,509 262,563 255,250 Apr.-Dec. FY06 △ 6,450 199,721 49,889 11,273 260,883 254,433 Net sales Oct.-Dec. In/ △ 4,952 △ 863 6,396 236 1,680 817 Decrease FY07 △ 10,002 21,279 5,137 1,791 28,208 18,205 Apr.-Dec. FY06 △ 10,074 Operating 25,043 5,172 1,147 31,362 21,288 Oct.-Dec. income In/ △ 3,769 △ 35 △ 3,154 △ 3,083 644 72 Decrease

TV Broadcasting Sales (Non-consolidated) （ Unit : Millions of yen) 200000 FY06 FY07 180000 Decrease % 160000 Apr.-Dec. Apr.-Dec. 140000 120000 Spot △ 4,251 △ 2.3 100000 184,251 180,000 Total Time 80000 60000 △ 2,238 △ 2.2 103,098 100,859 Time 40000 20000 0 △ 2,012 △ 2.5 81,153 79,140 Spot FY06 FY07 （ Unit : Millions of yen) FY 06 FY 07 70000 Decrease % Oct.-Dec. Oct.-Dec. 60000 50000 △ 1,098 △ 1.7 62,803 61,705 Total 40000 Spot Time 30000 △ 484 △ 1.4 35,127 34,643 Time 20000 △ 613 △ 2.2 27,675 27,062 10000 Spot 0 FY06 FY07

Spot Sales(Apr.-Dec.) FY07 Share (%) FY 06 Share (%) Cosmetics/ 8.4 △ 11.7Cosmetics/ △ 2.5 1 9.3 Toiletries Toiletries 8.4 △ 11.2Electronic 2 Electronic equipment 9.2 3.7 equipment Transportation/ △ 4.1 3 7.3 0.9Automobile 8.0 Telecommunications 18.5Transportation/ △ 1.7 4 Pharmaceutical 7.2 7.1 Telecommunications △ 7.1Non-alcohol 5 Non-alcohol 6.7 7.0 13.4 6.6 △ 20.3Alcohol △ 5.6 6 Automobile 6.8 △ 5.9Finance △ 27.3 7 Alcohol 6.5 6.7 4.8 △ 29.7Pharmaceutical △ 6.5 8 Finance 5.9 Box-office/ 9 4.6 14.6Sports/Hobby goods 4.3 36.6 Entertainment 30.4Box-office/ 10 Service 4.6 3.9 13.3 Entertainment △ 9.6 Other 34.9 6.9Other 31.8 △ 2.5Total △ 6.6 Total 100 100.0

Spot Sales(Oct.-Dec.) FY07 Share (%) FY 06 Share (%) △ 9.2 Electronic equipment △ 4.8 1 Electronic equipment 10.5 11.3 30.3 Cosmetics/ △ 2.7 2 Pharmaceutical 8.7 8.9 Toiletries 3 Transportation/ △ 3.1 8.4 2.8Automobile 8.2 Telecommunications 4 Cosmetics/ △ 15.1Transportation/ 7.7 8.0 23.8 Toiletries Telecommunications △ 32.8Pharmaceutical 5 Automobile 5.7 6.5 4.9 6 Box-office/ △ 43.1 5.6 60.9Finance 5.6 Entertainment △ 10.2Sports/Hobby goods 7 Alcohol 4.8 5.5 44.5 △ 15.1Alcohol △ 8.7 8 Sports/Hobby goods 4.8 5.3 9 Non-alcohol 4.8 3.1Non-alcohol 4.5 13.7 △ 16.0Precision Apparatus/ △ 1.0 10 Finance 4.8 4.1 Business Equipment △ 9.3 Other 34.3 4.6Other 32.0 △ 2.2Total △ 5.6 Total 100 100

Events / Content Business Sales （ Non-consolidated ） （ Unit : Millions of yen) FY07 FY07 Business type (%) (%) Apr.-Dec. Oct.-Dec. △ 9.3 △ 34.0 Events Events 4,142 1,131 BS ･ CS ・ CATV ･ TV 3,486 13.5 1,216 18.9 Others Rights 1,553 6.1 615 3.7 Overseas △ 36.4 1,052 32.3 178 Sales Media 6,455 65.6 2,370 49.2 Contents commerce △ 31.9 △ 13.9 Publications 729 365 Movies 8,268 26.5 4,921 67.3 △ 32.7 Others 410 177.0 82 Total 26,095 21.1 10,877 25.2

Production Costs (Non-consolidated) （ Unit : Millions of yen) Apr.-Dec. FY06 FY07 Increase % 100000 Apr.-Dec. Apr.-Dec. 80000 Production 83,470 85,094 1,623 1.9 cost 60000 40000 FY 06 FY 07 Increase % 20000 Oct.-Dec. Oct.-Dec. 0 Production FY06 FY07 27,703 28,435 732 2.6 cost

Forecast for FY2007 （ Unit : Millions of yen) Operating Recurring Consolidated Net sales Net income income profit As of 335,000 20,000 23,500 10,000 Nov. 2007 335,500 18,500 21,500 11,500 As of May 2007 Non- Operating Recurring Net sales Net income Consolidated income profit As of Nov. 286,000 13,000 15,500 6,500 2007 287,000 10,500 12,500 7,000 As of May 2007 (Preconditions) As of Nov. 1, As of May 17, 1H results 2H FY 1H 2H FY 2007 2007 △ 2.6% △ 2.6% △ 2.6% Time △ 3.9% △ 0.9% Time 2.0% △ 1.2% △ 2.6% △ 1.6% △ 2.1% Spot 2.5% 0.7% Spot Production Production 4.1% 9.5% 6.8% 1.6% 5.1% 3.3% cost cost

Forecast for Business Segments (Unit : Millions of yen) Television Cultural Other Elimination Subtotal Consolidated Broadcasting Activities Business /Corporate New △ 9,500 260,100 69,600 14,800 344,500 335,000 Forecas t Net Sales As of May △ 7,700 265,900 62,600 14,700 343,200 335,500 17, 2007 New △ 12,900 26,000 4,600 2,300 32,900 20,000 Forecast Operating Income As of May △ 14,700 26,000 4,700 2,500 33,200 18,500 17, 2007

Forecast for CAPEX and Depreciation (Unit : Billions of yen) 〈 Consolidated 〉 CAPEX Depreciation 4.6 (6.8) 12.6 FY 2007 (Unit : Billions of yen) 〈 Non-consolidated 〉 CAPEX Depreciation FY 2007 3.8 (6.3) 11.9 FY 2008 7.4 (9.7) 10.5 (12.4) FY 2009 9.5 (8.9) 10.1 (12.0) FY 2010 8.7 (8.4) 10.7 (11.5) FY 2011 7.5 (6.0) 10.3 (10.4)

Aims of Medium-Term Management Plan No.1 Growth in Non-Broadcasting Revenue

Improving Viewer Ratings • Successful phased restructuring of timetables Result: No. 2 for all day, golden, prime and non-prime times in the second half of 2007 Result: No.1 for all day, prime and non-prime times; No. 2 for golden time for January 2008 Significant ratings increase of core targets • Ratings increase seen for all viewing time periods including all day, golden, prime and non-prime times Strong revenue from spot advertising (year-on-year increase of 6.3% in December) •Spot shares jump from 22.2% to 23.2% (October through December) •Obtaining new sponsors