Algonquin College in the Ottawa Valley Pembroke Waterfront Campus The Data Impera,ve in Enrolment Planning For Small Canadian Regional Campuses Shelly Waplington Jamie Bramburger Algonquin College in the Ottawa Valley Pembroke Waterfront Campus Algonquin College by the Numbers Woodroffe Campus 20,000 students Pembroke Campus 1,000 students Perth Campus 350 students 1
Algonquin College in the Ottawa Valley Pembroke Waterfront Campus Our Story – History of Pembroke Campus • Campus founded in 1968 • Started with 16 students • Enrolment levels at about 500 students in 1990’s • From 2000 to 2015 enrolment doubled • Out-of-town populaHon grew from 15% to 50% • Largest regional campus – located approximately 1½ hours from OQawa Algonquin College in the Ottawa Valley Pembroke Waterfront Campus New Waterfront Campus – Opened in 2012 2
Algonquin College in the Ottawa Valley Pembroke Waterfront Campus Enrolment Growth 1000 922 853 900 800 700 600 515 456 500 371 400 300 200 100 0 1980 1990 2000 2010 2015 Algonquin College in the Ottawa Valley Pembroke Waterfront Campus Trends in Rural Jurisdic,ons • Youth out-migraHon to larger ciHes • Steep declines in elementary / secondary enrolments • Aging populaHon • Labour market shiW from manufacturing / resource industries to service sectors • MunicipaliHes struggling with cuts in government funding 3
Algonquin College in the Ottawa Valley Pembroke Waterfront Campus Higher Educa,on + Regional Community Trends = Case for SEM • Regional campuses must plan beQer to survive these mega-trends • Programming mix is criHcal AQrac,ng the right students for the right programs • Small campuses are innovaHve SEM is an opportunity to shine • SEM can be mobilized much more quickly in a smaller campus Algonquin College in the Ottawa Valley Pembroke Waterfront Campus SEM Leadership Usually Starts at the Top … We Started in the Trenches! • Who at your campus collects data? • Who has access to data on a daily basis? • Who can have the most impact on enrolment if they knew more about the student journey at your campus? • Who needs to implement SEM for it to truly be impac^ul? • What staff are on campus the most? 4
Algonquin College in the Ottawa Valley Pembroke Waterfront Campus Top Five Things We’ve Learned about SEM 1. Dig deep in the data – but simplify your story 2. Create a buzz about SEM – Champions! 3. Weave SEM into all of your plans (Strategic Plan, Recruitment Plan, RetenHon Plan, etc.) 4. Measure results / track everything / be purposeful 5. Make data-informed decisions / change culture Algonquin College in the Ottawa Valley Pembroke Waterfront Campus From the BoQom Up! It Takes Time! SEM Council SEM Plan Academic Involvement Implementa,on of Strategies Data Mining 5
Algonquin College in the Ottawa Valley Pembroke Waterfront Campus Lots of College Campuses are Data Rich, but Informa,on Poor … Algonquin College in the Ottawa Valley Pembroke Waterfront Campus There Are Only “Two” Ways to Impact Enrolment! 6
Algonquin College in the Ottawa Valley Pembroke Waterfront Campus How does reten,on become everyone’s business? In 2008, ACOV developed its first retenHon proposal which included three important assumpHons: • It needed to be cross campus and interdisciplinary • It needed to cover the full student life cycle • It needed to be cost effecHve These assumpHons led us to… Algonquin College in the Ottawa Valley Pembroke Waterfront Campus • RetenHon begins the moment a student starts to think about applying to college and we need to be there! • All employees need to be acHvely involved in recruiHng and engaging students! • Developing profiles and collecHng stats helps ensure decision making is data informed and we are DATA RICH! • Student Success has to be more than their persistence; it must include a plan to graduaHon! 7
Algonquin College in the Ottawa Valley Pembroke Waterfront Campus And so in 2016, we look like this … .. Algonquin College in the Ottawa Valley Pembroke Waterfront Campus 1. Organiza,onal Capacity Algonquin College in the OQawa Valley will build internal organiza,onal capacity that supports student success Algonquin College in the OQawa Valley will con,nue to ini,ate purposeful student success strategies as applicants move through the admissions funnel 8
Algonquin College in the Ottawa Valley Pembroke Waterfront Campus 3. Peer Interac,ons Algonquin College in the OQawa Valley will encourage peer-to-peer interac,ons 4. Monitoring of Student Progression Algonquin College in the OQawa Valley will take a holis,c approach to monitoring student success Algonquin College in the OQawa Valley will engage with the broader community to develop a “town and gown” ini,a,ve that supports student success Algonquin College in the Ottawa Valley Pembroke Waterfront Campus SEM Strategy – Measure Planned Ac,vi,es Purposeful Support for Students Performance Indicator Responsibility Measurement Timelines Results 1. First Contact MeeHngs - Program Coordinators - 85% of students that register May to 88% with students - Academic Chairs for a full-Hme program in August 2015 by end of - Student Success Specialist Fall 2015 parHcipate in a September First Contact meeHng prior to the start of classes 2. Noel-Levitz Pre- - Student Success Specialist - 75% of first year students in May to 80% Enrolment Academic - Academic Chairs Fall 2015 will have September PercepHon surveys - Program Coordinators completed the Noel Levitz 2015 (Results shared (CSI) survey with Academic Advisors in October 2015) 3. Program Awareness - Program Coordinators - 10 programs will parHcipate May to June 19 programs Camps - Student Support Services in program awareness 2015 parHcipated - Academic Chairs camps leading into Fall 2015 term 9
Algonquin College in the Ottawa Valley Pembroke Waterfront Campus MELT Rate Risk Assessment Tool Student Name: Sam Smith Ques,ons: Please provide any detail you can and then check the appropriate category. Red Yellow Green • What made you choose the ETECH____________ program? What are your goals afer comple,ng this program? Are you the first person to aQend college in your family? Is your family suppor,ve of your decision? • Will you be moving to Pembroke? Do you have housing arranged? Is commu,ng part of your plan for the fall? • • Are you coming directly from High School? If not, how long have you been out of school? What about your previous school experiences? Did you struggle in school/course work? What made it difficult? What improved it? • Struggled in grade 12 math. Are there aspects of your life outside the college which may impact your success? (work, travel, children, military • connec,on) What other things do you have on your plate? People have others they go to in ,mes of trouble. Who will you rely on if things get difficult for you? Do you want some • resource informa,on about campus services? • Are you financially ready for college in the fall? What do you have lef to plan? Wai,ng for OSAP confirma,on. • Are you comfortable with technology in the classroom and on campus? Have you completed all your admissions requirements? (high school, CPR, First Aid, volunteer hours, etc.) What plans do • you have for comple,on? § RED: Stop, top priority. Student will receive personal contact from a college representative. § YELLOW: Wait, medium priority. Student will receive referral information during the summer. § GREEN: Go, low priority. Student will receive check-in during first academic advising meeting in September. Algonquin College in the Ottawa Valley Pembroke Waterfront Campus Student Tracking Form FIRST GENERATION Reason for Status2 Reason for Status SPONSORED First Contact Summer Melt LOCATION DIRECT HS Student # MATH Science AGE ENG PAC CSI 40842819 31-Jan-65 81 87 94 S X Family issues, mature student Financial 40612206 10-Apr-88 X X 60 50 52 Academics 40848181 19-Jan-59 X X PC PC 40838572 23-Apr-59 X PC PC PC X 40843569 28-Oct-94 X X 87 83 90 OOT 40834721 15-May-65 X LOW LOW 91 40840047 24-Jun-92 X 77(4U) 73(4U) 81 40796599 10-Feb-97 X X 80 (4U) 63 (4U) 78 (3U) X 40767087 26-Jan-93 X 82 (4U) 80 82 X 40839225 23-Feb-89 PU PU PU LOA, referral to counselling 40825902 10-Dec-97 X X 72 80 88 40802295 05-Mar-95 74 92 PC O LOA 40768339 07-Mar-95 74 76 84 Academics 40826148 22-Nov-97 X X 72 77 65 A Academics, switched programs 40730942 18-Feb-94 62(4U) 63(4U) 68(4U) 40305290 09-Mar-74 X 60 88 66 A LOA Financial 40821963 08-Jul-95 X X 60 (4U) 55 (4U) 66 40821838 11-Mar-85 X X PU PU PU X 10
Algonquin College in the Ottawa Valley Pembroke Waterfront Campus Student Tracking Form Reason for Status2 Self Identified CSD Summer Support Jump Start Evaluation Student # Provided At Risk2 At Risk EnP2 EnP 40842819 Financial Counselling in COM I, Ma Fail Math- tutor provided 40612206 Fail Com Failing math-not attend 40848181 X Good student but wants a tutor 40838572 40843569 40834721 Com I- acad FSP Science-passed D 40840047 40796599 40767087 40839225 Counselling and CSD email sent 40825902 Failing math, not atten 40802295 X Former stude Not following instruc Failing RS, SS, poor en 40768339 JS email sent Algonquin College in the Ottawa Valley Pembroke Waterfront Campus Summer MELT Rate Tracking Sheet 11
Recommend
More recommend
