Recognising your next strategic drivers Presentation to NZ Wood Manufacturing Conference Toni Brendish Chief Executive Officer, Westland Milk Products April 2019
Agenda 1. Who is Westland Milk Products? 2. Strategic drivers or challenges? • Food regulatory changes in China • Protecting NZ water ways • Commoditisation • Consumer preferences
Who is Westland?
China tightened its Food Safety Law in 2015
Making regulations work in our favour
The Sustainable Dairying: Water Accord introduced
De-risking and getting ahead of the game • Friend of the water accord • Development of FarmEx • Be ahead of the next regulations • Helping farmers, not policing • Environmental stewardship
More commoditised markets
Looking at things differently 10% 90% c ommodities Value add 20% 80% Commodities Value add $$
Consumer preferences are changing dramatically
On-trend adaptability Our Purpose Nourishment made beautifully for generations Our Strategy Differentiated products that leverage our heritage and location Key Trends Functional Environmental Free From Claim Provision Bioavailable No Allergens Responsible Grass-Fed | A2 Protein Content Controversy Free Accountable Traceability | Non-GMO Functional Fat Back-To-Basics Plant-Based Environmental Stewardship West Coast Location Farming Excellence NZ Inc. Brand Story Our Size Fertile soils/high rainfall & Ethical Framing Practices Environmental stewardship, trusted Enables innovation & agility that sunshine hours Generational IP regulatory framework larger players cannot
Recognising opportunities to differentiate 1. Micro segmentation required 2. Macro learning opportunities 3. IP that can be shared 4. Don’t force it
Thank you.
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