TM CORPORATE PRESENTATION Q3 2017
Consumers are Switching from Alcohol to Cannabis Cannabis Gaining Share at the Expense of Booze? Cowen & Company, The Cannabis Compendium, September 12, 2016 Eaze: State e of Cannab nabis is 2017 7pm is peak ordering time, similar to alcohol • The Wednesday before Thanksgiving (“Green • Wednesday”) is the largest sales day of the year, like alcohol, surpassed only by 4/20 Based on 250,000 cannabis customers in the • Eaze system Tinley has therefor fore designed its THC drinks to resemble popular r alcoholic beverage ges s (rath ther r than fruit t drinks s or colas) Source: Deloitte Consulting and Eaze Page 2
A Massive Shift is Also Taking Place in Non-Alcoholic Beverages – From Sugary Sodas to Health Drinks Tinley ey is se seekin ing to captur ure e this shift t in consumer mer demand nd vi via its Hemplif lify CBD beve verag age Hempl plify ify is complia liant nt for sale in mainstream stream retai ail l channe nels s alongsid ide e mainstre stream am sodas and functi ctiona nal l drinks nks Page 3
Tinley is focusing on California – North America’s largest cannabis AND beverage markets Total al Indust ustry ry Reve venue ue (2016, 6, in USD Billio lions) ns) 40 40-60 60 3.5 3 2.5 2 1.5 1 0.5 0 Canadia Canad ian Colora Co rado do Californ California ia Functional Fu tional Medical Medi cal Total Total Medical Medi cal Beverag Bev rage Margins s are typicall ally larger r and more defensible for branded infused products cts than dried leaf, furth ther r enhancing the US o opport rtun unity ty relative e to Canada Source: ArcView and Canaccord Genuity Page 4
Tinley is the Only Company Selling CBD Drinks in a Host of Premium Retailers Appro roxima mate tely 100 store res in S S. Californ rnia including premier r chains B Bristo tol ▪ Farms s and Erewhon ▪ Builds strong g brand recogn gniti tion among mainstre ream m consumers ers, , who will ▪ begin using dispensa sari ries on a l large scale w when recreati tional cannabis is legalized January 1, 2018 Page 5
Tinley’s New CBD Squeeze tastes better than oils and absorbs better too, all at a lower per-milligram price than oils Page 6
Promot motion n in-store res, , on social media and at ▪ local activati tions
The Tinley Collective is a California Cooperative Corporation Through Which Tinley Distributes Medical Cannabis www.tinleycollective.com • Began accepting patient applications in February 2017 • 800 patients plus access to over 250,000 dispensary customers via 3 collective partnerships Page 8
Launched THC drinks at the Cannabis Cup in California on April “420” weekend
Premium m liquor r and pre- mixed cocktail packaging g and positi tioning g to capture re consumers rs seeking to switch from m alcohol to cannabis
Concert rt headliner from m Wu Tang Clan Drinks available as shots, , on the rocks or mixed into cocktail ails
Business Development Initiatives & Catalysts • Secure long-term property and work to get one of the first California state permits for recreational cannabis product manufacturing • Build co-packing company to manufacture Tinley products in-house; also co-pack and distribute third-party drinks • Territorial expansion – Nevada, Canada, Washington, Colorado, Oregon; possibly emerging countries (e.g. Germany, Mexico, Greece) • CBD Sales – add national chains and drive consumer demand • THC Sales – complete formulations that support scaled production and dispensary distribution • Launch US-based marketing and PR programs as THC distribution grows Page 12
Tinley’s leadership team and board members have extensive entrepreneurial experience in the marijuana and beverage industries Jeffr ffrey ey Mase ser, r, CEO and d Director rector Andrew drew Stod odart, t, Direc rector tor • 10 years in venture capital, merchant and investment banking with a focus • Launched Crystal Head Vodka and brought from concept to on emerging industries including marijuana, health foods and technology nationwide North American distribution in 18 months • Previously at Jacob Securities, where he financed several medical • Oversaw the launch of Dan Aykroyd Wines at Diamond Estates Wines marijuana companies in Canada and the USA and Spirits; oversaw a team that won 5 awards for marketing excellence from the LCBO • Private label beverage design at the Watt Design Group; at the time, Watt was owned by Cott Corporation and was the second-largest food and • International brand manager for Black Velvet Canadian Whisky; built beverage branding firm in North America, and Cott was the largest cola from a declining brand into the third-largest selling brand in its company in the world after Coke and Pepsi category • Other engagements include work for Patron Tequila and Everfresh Juice Ltd. Ted, d, Zittell, ell, Brand Adv dvisor isor and d Direc rector tor • Previously President of Cott Corporation's Retail Brands International, where he led the creation and launch of dozens of premium retailer brand Rich chard rd Ches essman sman, Bev everage erage Operati rations s and d Sales les and marketing programs worldwide • 10 years beverage operations experience, including a successful, • Senior partner at The Watt Design Group for 17 years (including during technologically-advanced hydration beverage company period of ownership by Cott Corp.) • 20+ independent salespeople in network across the USA • Senior consultant for McMillan Doolittle LLP, a leading Chicago-based retail and consumer experience agency Dav avid id Elli lison son, Direc rector tor • Advisor for US private equity and investment funds in the food and • Principal at Acuity Corporate Securities Lawyers in Toronto; has beverage sectors provided capital markets, legal and operational services to US-based • Recent executive-level engagements include work for Walmart, Kroger, cannabis cultivators, processors and extractors over the past two CVS Pharmacy, P&G, Nestlé, Loblaws, Sainsbury's and Tesco years • Clifford Chance LLP (UK) - International Structured Finance Group Amy y Step ephenson son, Chief ief Finan ancial ial Officer icer • Solicitor of the Supreme Court of England and Wales • Past CFO of Bedrocan Cannabis Corporation, a Canadian licensed producer; now part of Canopy Growth Corp. (Tweed) • MBA in Finance from California State University, BA from the University of Hong Kong, CFA Charter holder, Chartered Professional Accountant (CPA, CMA) and a member of the Financial Executive International (FEI) Page 13
Thank-you For further information, please contact: Jeff ffre rey y Maser Founder and CEO The Tinley Beverage Company (310) 507-9146 jeff@drinktinley.com California Address 3435 Ocean Park Blvd #107-701 Santa Monica, CA USA 90405 Corporate Address 77 King Street West, Suite 2905 Toronto-Dominion Centre Toronto, Ontario Canada M5K 1H1 www.drinktinley.com @hemplify @drinkhemplify @hemplify CSE: E:TN TNY Y OTC:Q TC:QRS RSRF RF Page 14
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